The $100 MBA Show

If you sell digital products, you need to know about AppSumo.AppSumo is the GroupOn of digital deals aimed at entrepreneurs and other business people. Today, we explain how putting your own offer on AppSumo can boost your business.…in fact, we’re offering our own deal on AppSumo, to help promote our SaaS business.Learn the benefits of creating an AppSumo deal, what missteps to avoid, and how to create an attractive offer that draws people in. Yes, you’re giving away a discount — but you’re doing so on a platform with massive authority and a huge reach.Done strategically, introducing your business to AppSumo’s audience can be a major boost. Learn how we approach it, and how your business can grow with a little help from a big platform. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don’t go for the biggest audience. Go for the right audience.Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty.…and best of all, you do an end-run around the competition.Today, special guest teacher Frida Leibowitz shares her strategies for identifying, connecting with, and growing the crowd that’s perfect for you and your business. From high-level research to getting to know customers as individuals, you can understand who your potential die-hards really are.From there, it’s a matter of learning from your audience in order to grow it.Learn how to find the core audience that forms the foundation of a sturdy business, one that can truly endure. Carve out your space in the market by serving the people who need your solutions most. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stress is not a sign of a great work ethic. It’s a liability.It’s crucial not to underestimate the toll stress can take on you and your business. The myth is that we trade our mental health for better business outcomes. But the reality is just the opposite.Today, we discuss the effects of excessive stress — and how to avoid it as an entrepreneur.Stress is limiting, draining, and ultimately counterproductive. Fortunately, there are reasonable ways to bring stress down to manageable levels. Notice we’re not talking about eliminating stress; it’s about reducing stress to the point where the positive outcomes outweigh the sweat you put in.In this episode, Omar shares 5 ways he keeps unnecessary stress at bay.These 5 moves are the result of years of experience and experimentation. Try them out for yourself, and find the formula that keeps you relaxed and energized enough to lead your team effectively. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You don’t have to be a developer to develop an online business.These days, “no code” business-building is all the rage. With third-party solutions for everything from creating a website to building an online community to designing an app, your average non-engineer can pretty much do anything…within certain limits.But is it smart?There are advantages to not hiring or relying on real-deal devs. Today, we explore those advantages, and what you give up in exchange.“No code” development is something many entrepreneurs are getting into — and many professional commentators are getting paid to discuss. But every trend should be considered carefully before you jump in with both feet.In this episode, we weigh the pros and cons, so you can make the right call for your business. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, can you get respect without being ruthless?Can you command a team without being commanding? Do entrepreneurs need a mean streak to survive — or even a cold one?It’s Q&A Wednesday, and we’ve got a listener with a team that basically walks all over them. For some reason, the employees are not showing our listener the respect due to their position as founder. Can a leader change this without getting…mean?We think so, and today we explain why.In this episode, we’ll share what can motivate even the kindest person to take a stand, get their team in line, and secure the appropriate level of respect. You can stand up for yourself without being selfish; you can establish order without aggression. You just need to adjust your mindset.Learn how to balance empathy with leadership, kindness with firmness. Your team, and your customers, need you to! Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to create (and keep) more customers?A while back, we started experimenting with something in our SaaS company, WebinarNinja. We authorized team members who have daily contact with leads and customers to offer what we call “salutation offers.”…and it worked like a charm.Today, we explain how this tactic is boosting our revenue, lowering our churn rate, and generally strengthening our business in modest — but important — ways. We’ll explain exactly how these special offers work, and how you can implement them in your business.Best of all, it’s not a ton of work! With a little planning, you can make salutation offers a smooth part of your marketing and sales process. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, anything can happen — including bad things.You have two choices: be prepared, or be blindsided.Rochelle Clarke is an expert in ensuring business longevity through continuity. She helps businesses plan for the worst, so they can bounce back and keep on keeping on.Think of your business like a car; most of the time, it just runs. But breakdowns happen. Accidents happen. Potholes. Traffic. The longer you drive, the higher the odds are that something will take you off the road.Similarly, if you achieve the goal of starting a long-lasting business, every year you come closer to something that takes you, or a key team member, out of action. What happens then?Today, Rochelle will help you plan for all contingencies, so that even the most drastic disruption doesn’t shut your business down. Learn how to prepare for (and survive) the worst-case scenario. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not sure what kind of business you want to start? There’s a perfect go-to answer.Service-based businesses are uniquely suited to first-time entrepreneurs, solopreneurs, and people with day jobs. Today, we explain why.With a low barrier to entry, limitless growth potential, and more flexibility than any other model, the services game is pitch-perfect for your first (or next) foray into entrepreneurship. The risk-to-reward ratio doesn’t get any better — and you can create the schedule and workload that suit the lifestyle you want.Learn how to create a service business, take advantage of its upsides, and scale it up at a pace that works for you. If you know you want to create a business, but aren’t quite sure what that should look like, this episode is for you. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Call it the ultimate productivity hack: blurring the line between the office and the gym.There are so many ways to make progress on your To-Do list while you’re on a treadmill or under a barbell. The kind of repetitive exercises most of us use for conditioning are a perfect opportunity to make headway on any number of tasks — including the tedious ones.Today, Omar shares how he personally kills two birds with one stone, by merging work and workouts.For many of us, our gym time is a wasted opportunity to do work, or vice versa. If you hate getting in the reps, distract yourself with a little work. If admin is a slog, do it while you’re pumping iron!This works so well, it’s a wonder more entrepreneurs don’t do it. Learn an incredible multitask, and improve both your productivity and your health. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re not all salespeople.It comes naturally to some. For others, nothing is more awkward than trying to get someone to buy your thing. But here’s the good news: you really don’t have to “sell” if you don’t want to.It’s Q&A Wednesday, and one of our listeners has a thriving business, ripe for expansion. The only problem? Our listener can’t stand the thought of having to do more selling. Fortunately, we’ve got a few good alternatives.In this episode, we explain why “sales” as traditionally understood is less necessary than ever before. We’ll present several ways our listener — and anyone else — can successfully run and grow a business without ever really putting on the Sales Hat. Sales-averse founders, it’s a different marketplace than it used to be. Enjoy it! Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.