The $100 MBA Show

Don’t go for the biggest audience. Go for the right audience. Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty. …and best of all, you do an end-run around the competition. Today, special guest teacher Frida Leibowitz shares her strategies for identifying, connecting with, and growing the crowd that’s perfect for you and your business. From high-level research to getting to know customers as individuals, you can understand who your potential die-hards really are. From there, it’s a matter of learning from your audience in order to grow it. Learn how to find the core audience that forms the foundation of a sturdy business, one that can truly endure. Carve out your space in the market by serving the people who need your solutions most. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. Capella University At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu. Show Links Debbie The post MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market appeared first on The $100 MBA.

Stress is not a sign of a great work ethic. It’s a liability. It’s crucial not to underestimate the toll stress can take on you and your business. The myth is that we trade our mental health for better business outcomes. But the reality is just the opposite. Today, we discuss the effects of excessive stress — and how to avoid it as an entrepreneur. Stress is limiting, draining, and ultimately counterproductive. Fortunately, there are reasonable ways to bring stress down to manageable levels. Notice we’re not talking about eliminating stress; it’s about reducing stress to the point where the positive outcomes outweigh the sweat you put in. In this episode, Omar shares 5 ways he keeps unnecessary stress at bay. These 5 moves are the result of years of experience and experimentation. Try them out for yourself, and find the formula that keeps you relaxed and energized enough to lead your team effectively. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, WebinarNinja comes with a FREE 14-day trial so you can see if it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year. Show Links EasyCourse The post MBA2102 How To Reduce Stress In Your Business + Free Ride Friday appeared first on The $100 MBA.

You don’t have to be a developer to develop an online business. These days, “no code” business-building is all the rage. With third-party solutions for everything from creating a website to building an online community to designing an app, your average non-engineer can pretty much do anything…within certain limits. But is it smart? There are advantages to not hiring or relying on real-deal devs. Today, we explore those advantages, and what you give up in exchange. “No code” development is something many entrepreneurs are getting into — and many professional commentators are getting paid to discuss. But every trend should be considered carefully before you jump in with both feet. In this episode, we weigh the pros and cons, so you can make the right call for your business. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, WebinarNinja comes with a FREE 14-day trial so you can see if it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year. The post MBA2101 What Is No-Code Development & Is It Right For Your Business? appeared first on The $100 MBA.

In business, can you get respect without being ruthless? Can you command a team without being commanding? Do entrepreneurs need a mean streak to survive — or even a cold one? It’s Q&A Wednesday, and we’ve got a listener with a team that basically walks all over them. For some reason, the employees are not showing our listener the respect due to their position as founder. Can a leader change this without getting…mean? We think so, and today we explain why. In this episode, we’ll share what can motivate even the kindest person to take a stand, get their team in line, and secure the appropriate level of respect. You can stand up for yourself without being selfish; you can establish order without aggression. You just need to adjust your mindset. Learn how to balance empathy with leadership, kindness with firmness. Your team, and your customers, need you to! Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, WebinarNinja comes with a FREE 14-day trial so you can see if it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year. The post MBA2100 Q&A Wednesday: Am I too nice to be an entrepreneur? appeared first on The $100 MBA.

Ready to create (and keep) more customers? A while back, we started experimenting with something in our SaaS company, WebinarNinja. We authorized team members who have daily contact with leads and customers to offer what we call “salutation offers.” …and it worked like a charm. Today, we explain how this tactic is boosting our revenue, lowering our churn rate, and generally strengthening our business in modest — but important — ways. We’ll explain exactly how these special offers work, and how you can implement them in your business. Best of all, it’s not a ton of work! With a little planning, you can make salutation offers a smooth part of your marketing and sales process. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. Capella University At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu. Show Links Intercom The post MBA2099 How to Make More Revenue With Salutation Offers appeared first on The $100 MBA.

In business, anything can happen — including bad things. You have two choices: be prepared, or be blindsided. Rochelle Clarke is an expert in ensuring business longevity through continuity. She helps businesses plan for the worst, so they can bounce back and keep on keeping on. Think of your business like a car; most of the time, it just runs. But breakdowns happen. Accidents happen. Potholes. Traffic. The longer you drive, the higher the odds are that something will take you off the road. Similarly, if you achieve the goal of starting a long-lasting business, every year you come closer to something that takes you, or a key team member, out of action. What happens then? Today, Rochelle will help you plan for all contingencies, so that even the most drastic disruption doesn’t shut your business down. Learn how to prepare for (and survive) the worst-case scenario. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. Siemens Xcelerator Climate change, urbanization, and rising geopolitical tension are on the vast list of challenges we face today. Businesses have had to adapt to this ever-changing world to be more flexible, resilient, and innovative. Siemens Xcelerator is a single digital platform and enables you to accelerate your digital transformation fast, easily and at scale. The open business platform features a curated portfolio of IOT connected hardware and software, a growing, powerful ecosystem of partners, and a marketplace. Find out how Siemens Xcelerator can benefit your business digital transformation at siemens.com/xcelerator. Show Links Continuity Strength Continuity Plan The post MBA2098 Guest Teacher – Rochelle Clarke – How to Protect Your People, Profits, and Growth From Unplanned Events With a Business Continuity Plan appeared first on The $100 MBA.

Not sure what kind of business you want to start? There’s a perfect go-to answer. Service-based businesses are uniquely suited to first-time entrepreneurs, solopreneurs, and people with day jobs. Today, we explain why. With a low barrier to entry, limitless growth potential, and more flexibility than any other model, the services game is pitch-perfect for your first (or next) foray into entrepreneurship. The risk-to-reward ratio doesn’t get any better — and you can create the schedule and workload that suit the lifestyle you want. Learn how to create a service business, take advantage of its upsides, and scale it up at a pace that works for you.  If you know you want to create a business, but aren’t quite sure what that should look like, this episode is for you. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year. Show Links EasyCourse The post MBA2097 Why You Should Start a Services Business + Free Ride Friday appeared first on The $100 MBA.

Call it the ultimate productivity hack: blurring the line between the office and the gym. There are so many ways to make progress on your To-Do list while you’re on a treadmill or under a barbell. The kind of repetitive exercises most of us use for conditioning are a perfect opportunity to make headway on any number of tasks — including the tedious ones. Today, Omar shares how he personally kills two birds with one stone, by merging work and workouts. For many of us, our gym time is a wasted opportunity to do work, or vice versa. If you hate getting in the reps, distract yourself with a little work. If admin is a slog, do it while you’re pumping iron! This works so well, it’s a wonder more entrepreneurs don’t do it. Learn an incredible multitask, and improve both your productivity and your health. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, WebinarNinja comes with a FREE 14-day trial so you can see if it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year. Show Links Voxer Blinkist The post MBA2096 5 Ways to Use The Gym to Improve Your Business appeared first on The $100 MBA.

We’re not all salespeople. It comes naturally to some. For others, nothing is more awkward than trying to get someone to buy your thing. But here’s the good news: you really don’t have to “sell” if you don’t want to. It’s Q&A Wednesday, and one of our listeners has a thriving business, ripe for expansion. The only problem? Our listener can’t stand the thought of having to do more selling.  Fortunately, we’ve got a few good alternatives. In this episode, we explain why “sales” as traditionally understood is less necessary than ever before. We’ll present several ways our listener — and anyone else — can successfully run and grow a business without ever really putting on the Sales Hat.  Sales-averse founders, it’s a different marketplace than it used to be. Enjoy it! Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year. Siemens Xcelerator Climate change, urbanization, and rising geopolitical tension are on the vast list of challenges we face today. Businesses have had to adapt to this ever-changing world to be more flexible, resilient, and innovative. Siemens Xcelerator is a single digital platform and enables you to accelerate your digital transformation fast, easily and at scale. The open business platform features a curated portfolio of IOT connected hardware and software, a growing, powerful ecosystem of partners, and a marketplace. Find out how Siemens Xcelerator can benefit your business digital transformation at siemens.com/xcelerator. Show Links WebinarNinja Workshop Sell It LIke a Mango by Donald Kelley Anything You Want by Derek Sivers The post MBA2095 Q&A Wednesday: I hate sales but love my business. What do I do? appeared first on The $100 MBA.

Ever have doubts about the business you’re in? That’s natural. In fact, it’s healthy. But sometimes, we’re scared to ask ourselves if we chose the wrong path — and to answer that question honestly. Today, Omar shares a single guiding principle he’s learned over decades as an entrepreneur, having founded almost a dozen independent businesses. In all that time, one huge, crucial, clear lesson has come through about what kind of business you should run. Tune in to this episode, hear Omar’s #1 rule, and decide for yourself if the business you’re in is actually right for you. If it’s not, you can pivot and change course (we discuss how). Define success in the ways that matter most, and discover if the road you’re in leads in that direction. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com NetSuite There are two kinds of CFO. One is struggling to keep up; spreadsheets everywhere, manual processes, errors, and lack of visibility into the numbers. The other is on top of their game; automated reports; inventory, ecommerce and HR flowing into the financial model seamlessly, and insights coming at the click of a button. That’s NetSuite, the#1 cloud financial system that has everything you need to grow. With visibility and control of your financials, inventory, HR, planning, budgeting, and more, NetSuite lets you automate processes and close your books in no time. Head to NetSuite.com/MBA for a one-of-a-kind financing offer! The post MBA2094 Are You Starting or Running the Wrong Business? appeared first on The $100 MBA.