The $100 MBA Show MBA2177 Why I Took My Money Out of Facebook Ads + Free Ride Friday
Facebook ads just ain’t what they used to be.
A lot of that has to do with Apple’s bold decision: to let their users opt out of being tracked by Facebook for advertising purposes. But that’s not the only reason you might consider a different strategy.
There are loads of other ways to find your audience and deliver content, ads, and more.
Today, we explain our decision to drop Facebook advertising altogether, and share what we’re doing instead. When it comes to returns on investment, the alternative channels are ripe with potential — and we’re making more headway than ever.
Hear why (for us, anyway) Facebook just doesn’t deliver what we need. Learn how you can get the same results or better with a little creativity. Most importantly, take a look at your own marketing and advertising approach, and ask yourself: is Facebook worth it?
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Today’s Sponsors
Mission Control
What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc
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Xero
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ConvertKit
ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit
WP Engine
WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF
Show Links
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