The $100 MBA Show

Affiliate marketing: one of the best ways to grow your business.We would know! There’s currently a small army of content creators and other industry pros pushing our SaaS platform, and we couldn’t be more grateful. But if you’re thinking about having affiliates sell your own product or service, give this episode a listen first. It’s slightly more complex than simply “You sell my thing, you get a cut.” There’s more than one way to set up your affiliate program — and choosing the way that best suits your business is critical.Today, we share 4 specific models. We’ll discuss the advantages and disadvantages of each, and what you’ll need to consider before choosing one. Having non-employees act as marketers and salespeople on your behalf is definitely a good thing, but you have to approach it strategically. The more intentional you are at the beginning, the better the results will be later. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Does your business have roller-coaster sales?Up and down, feast and famine; if your sales fluctuate too much, you can’t really run your business effectively. You can’t rely on a predictable revenue stream and plan accordingly. You just go into each month without even a rough idea of what you’ll take in.It’s time to smooth out the ups and downs. It took us years to realize that consistency is key — and a lot of experimentation to achieve that consistency.Today, we share a 3-step system for generating consistent, month-over-month sales. No matter what you sell, creating a steady revenue stream comes down to nailing these 3 key areas. With a little patience and strategy, you can find the “sales machine” system that works for you.Hear the 3 key components, and how we address them in our business. Then, build your own system. Click Play!Download the Lead Magnet Templates here: Download LinkSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, “just being yourself” is more complicated than it sounds.What if some aspects of “yourself” are potential turn-offs for customers? Where’s the line between authenticity and being…obnoxious?It’s Q&A Wednesday, and we’ve got a listener whose language skews a little salty (they are Australian, after all). The question is: would a bit of natural, casual cussing on their online content come off as genuine and unpretentious, or would it drive leads away?It’s a tough f%$@#ing question.Today, we explore the line between respect and self-censorship. It’s always great to be mindful of your audience and their feelings, but too much politeness can be perceived as boring or phony. And the line can be hard to see.The good news: there’s always a sweet spot between the two extremes. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Motivation ebbs and flows.But your ToDo list is always there — and it doesn’t care if you’re not in the right headspace.We get it! Some days, your pillow is just more persuasive than your business. That’s when you need a few strategies to get yourself out of bed, shake off the ennui, and get your rear in gear for another productive day.Fortunately, we’ve got a few of those.Today, we share specific, simple things you can do to find the “oomph” we all lack from time to time. With a little psychology, you can always make the work ahead of you less daunting and more doable.These are the strategies Omar actually uses — and that guy gets stuff done. Try these tricks out for yourself, the next time you just don’t feel like it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s way more to employee compensation than a number.When you’re trying to figure out what to offer a potential new hire, the dollars and cents are only the beginning. It’s time to take a big step back, and think differently.Today’s guest teacher, Jen L’Estrange, is an HR firm founder with a holistic approach. Instead of living in a mindset that asks “What do I want to spend on this position?,” she starts by asking what the business wants to achieve.Then, it’s a matter of taking the company’s broader goals and the potential hire’s values — and creating a compensation plan that aligns the two.Yes, it’s more complex than setting a budget and finding someone who’ll work for that amount. But it’s also infinitely more effective at fostering loyalty, productivity, and success for the whole organization.Hear the details of Jen’s approach, and see what you can incorporate into your own hiring process. Learn the different ways you can actually get better results for your investment, based on the multitude of factors involved in compensation.Click Play!Red CloverSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Facebook ads just ain’t what they used to be.A lot of that has to do with Apple’s bold decision: to let their users opt out of being tracked by Facebook for advertising purposes. But that’s not the only reason you might consider a different strategy.There are loads of other ways to find your audience and deliver content, ads, and more.Today, we explain our decision to drop Facebook advertising altogether, and share what we’re doing instead. When it comes to returns on investment, the alternative channels are ripe with potential — and we’re making more headway than ever.Hear why (for us, anyway) Facebook just doesn’t deliver what we need. Learn how you can get the same results or better with a little creativity. Most importantly, take a look at your own marketing and advertising approach, and ask yourself: is Facebook worth it?Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you have to be a “tech person” to start a software business?Turns out you don’t.Today, Omar shares the story of how he became a SaaS founder, despite never having been an engineer or software developer by trade. In fact, we never intended to become a software outfit. In trying to sell one thing, we stumbled onto something else…and ran with it.Sometimes, it’s our ability to respond to — rather than predict — customers’ needs that matters most.Hear how and why we developed WebinarNinja, our online teaching/coaching/marketing platform, even though the original plan was to use it rather than sell it. Learn how building a software company has unique challenges, but how none of them are a reason not to try.Most importantly, learn the advantages of operating outside your comfort zone to give consumers what they want. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, arguments happen.But if they happen a lot, it’s time to evaluate why, and come up with a plan to turn down the heat. Otherwise, your business can become a serious source of (counterproductive) stress.It’s Q&A Wednesday, and we’ve got a listener who’s constantly getting into scraps with their cofounder. These arguments are heated, dramatic, and steal time and energy that would otherwise go to improving the business.What’s a confounder to do?Fortunately, Omar has some experience in the cofounder relations department. As one half of a life-and-business partnership, he understands how the personal and entrepreneurial can become intertwined, and how important it is to be able to argue well.…note that we said “argue well,” not “stop arguing altogether.”Today, we share our best tips for getting ahead of cofounder disagreements. We’ll discuss why they happen, why they’re kind of a good sign (really!), and what you can do to make your in-house fights less frequent, more constructive, and more quickly resolved.Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is social media really doing for you?Here’s the thing: we tell ourselves it’s important. It’s how we raise brand awareness, connect with our audience, keep the conversation going. Anyone who’s not spending significant time on social media is leaving money on the table, right?…right?Today, Omar shares why he’s taken every last social media app right off of his phone. Is he committing entrepreneuricide? Of course not. He’s just taking a new — and perhaps healthier — approach to platforms designed to profit from us, not increase our profits.The key is to keep the boundaries strong.Learn what social media takes from us and our businesses, even as it connects us to potential customers. It’s not that you can’t have a presence on social; it’s just that social’s presence in your day could be a lot smaller. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Alex Hormozi, an entrepreneur and author, shares strategies for maximizing revenue with $100M sales offers. He emphasizes the importance of thinking big and not being afraid to make compelling offers. The podcast explores topics such as decoupling costs and value, niche marketing, crafting powerful offers, and the significance of AI and Oracle Cloud Infrastructure. The summary provided an intriguing look into achieving high sales numbers and business success.