The $100 MBA Show MBA2203 Guest Teacher – John Murphy – How To Get More Organic Traffic And Sales While Becoming Less Reliant on Paid Ads
You can pay for ads. But organic traffic is (literally) priceless.
The ROI on paid marketing and advertising grows more and more questionable, especially as moves like Apple’s tracking opt-outs make consumers more savvy, and less susceptible. But you know what consumers don’t mind? Actively choosing what they engage with.
All you have to do is offer genuinely good reasons to engage with your brand — and make sure Google sees what you’re doing.
John Murphy realized that when it came to generating traffic for his ecommerce business, paid ads weren’t worth the budget. So he dedicated himself to learning the most effective ways to bring people in the organic way: good ol’ Search Engine Optimization.
Today, John shares the 3 most important principles he’s learned to boost SEO. By applying these tactics, he was able to get the traffic he needed without hurting his bottom line — and so can you.
Hear how any business can bring thousands of visitors their way, by sticking to the tried-and-true principles of organic marketing. Click Play!
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Today’s Sponsors
Capella University
At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.
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