The $100 MBA Show

What makes you click? Whether it’s a blog, email, or sales page, you’ve got about 2 seconds to convince your potential customer to read what you have to say. That’s why your headline may be the most important few words in any piece of content.Sean D’Souza is a veteran copywriter, and an expert in the psychology of content effectiveness. Today, D’Souza stops by to give us a detailed lesson on creating headlines that generate the most important feeling a web-surfer can have: curiosity. He describes three simple techniques you can use to juice up any headline for maximum impact, by anticipating and addressing the reader’s instinctive responses. Set your content on fire: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksPsychotacticsThe 3-Month Vacation PodcastThe post MBA923 Guest Teacher: Sean D’Souza- 3 Ways to Write Intensely Curious Headlines appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve got the product. Great! Now how will you get people excited about it? Too many entrepreneurs leave out a key marketing tool, one that’s easy to create and use. Its value is underestimated, but its impact can be profound. Today, we discuss exactly how to create the perfect pre-launch page. This simple tool can generate curiosity, interest, and ultimately customers.We cover it all: the purpose and value of pre-launch pages, the various required and optional features a great pre-launch should have, and the best (easiest to use) software tools available for building one. All that, and it’s FREE RIDE FRIDAY!!! With pre-launch pages, it’s never too early to get started. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseShip by Product HuntLeadPagesClickFunnelsOptimizePressThrive ThemesWP EngineThe post MBA922 Creating An Effective Pre-Launch Page + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hard work pays off, or so we’re told. But on today’s podcast, we’re discussing something that isn’t easy to say, or hear: Hard work by itself just won’t cut it.Lots of people work hard, really hard, and don’t see success. Your work ethic is immensely valuable to you, but not necessarily to your customers. Like talent, passion, or a great product idea, hard work is only one part of a greater equation. There are other ingredients, including one that’s rarely discussed but easily as important as hard work. It’s another core value, without which hard work can only take you so far.Hard work is certainly necessary, but it’s not a magic elixir guaranteed to bring results. Be a well-rounded entrepreneur. Find out what other key factors you might want to focus on. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe Art of CharmTim FerrissPerennial Seller by Ryan HolidayThe post MBA921 Why Hard Work Is Not Enough appeared first on The $100 MBA.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Online group coaching is one of the best ways to monetize your expertise in a given field. Whether it’s fitness, life coaching, or professional skills, this business model is most coaches’ best opportunity at building a client base. But how many clients should you take on in each class? How many is too many?That’s what one listener wants to know, and that’s what we’re discussing for this week’s Q&A Wednesday!It’s not necessarily true that more clients = less value for each of them. Your clients will learn from and support each other, so it’s valuable to have a certain minimum. But there is a limit, and it’s important to find out where it is. Today, we discuss the factors you should consider when setting your group size limit. The kind of coaching, the frequency and duration, and a host of other factors will affect your decision.We’ll show you how to estimate, test, and adjust your session sizes to find that “sweet spot” between too few and too many clients — within the limits of what we consider the minimum and maximum for any coaching program. This episode is a must for anyone doing (or considering) online coaching. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Idea Validation CourseThe post MBA920 Q&A Wednesday: How many people is too many for a group coaching program? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Great businesses can teach great lessons. The same goes for great products — and Apple’s AirPods are beyond great, both as a product and a study in product rollout. No, this is not sponsored content. In fact, we discuss how Apple didn’t exactly release the AirPod according to plan (much to their embarrassment!). AirPods may be the single biggest innovation to come from Apple since the first iPhone, and getting them to market was an incredibly difficult process.Today, we discuss what lessons you can learn from Apple’s execution of the AirPod. This story is full of principles that you can apply directly to your business, no matter what you sell. From navigating technical hangups, to transparency and communication with pissed-off customers, to deciding when to delay, it’s all here. Innovating isn’t easy, but it’s how every business — big and small — secures its future. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourse$100 MBA Idea Validation CourseThe post MBA919 Lessons Learned From Apple’s Airpods appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you still quote Seinfeld or The Simpsons? Do you still listen to U2 or Mozart? Ever read Shakespeare? Art is a product, and like any product, the truest measure of its success is longevity. On today’s podcast, we review a Must-Read book about the art of long-term product viability: Perennial Seller by Ryan Holiday.Perennial Seller is about producing work that lasts, and creates profit for years. As our collective attention span shortens, how can you create something with a lasting impact? Holiday destroys myths about sudden inspiration and inborn creativity, and instead explains the patient process of executing and refining your way to long-term success. He also explains how to market your product for the long haul, rather than the quick buck.We had high expectations for this book, and they were exceeded. Hear how Perennial Seller can recalibrate your goals for the big picture. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksPerennial Seller by Ryan HolidayThe Obstacle is the Way by Ryan HolidayThe 48 Laws of PowerThe War of ArtAudibleThe post MBA918 Must Read: Perennial Seller by Ryan Holiday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is it worth it? That’s the first question you should ask yourself about any marketing expense, especially a significant one like sponsoring a major conference. Between the cost of the actual sponsorship, and the associated costs like travel and materials, it can add up. But the potential for sales leads is incredible — if you do it right.Today we discuss the actual, real-world numbers behind conference sponsorship, so you can calculate the true cost/benefit ratio and potential ROI. We cover the tangible, budgetable costs you must consider, and help you determine how to make the numbers work. We describe in detail what you can expect for your money, plus how to prepare for the conference and maximize your results.All that, and it’s FREE RIDE FRIDAY!!! Sponsoring a conference may be well worth it for you, or it may not. There’s one way to find out: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseIdea Validation CourseHeroic Public SpeakingThe post MBA917 How Much Does It Cost To Sponsor a Major Conference? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is success? On a recent trip, we ran into someone whose business accomplishments inspired us to devote an entire podcast episode to him — not just because he’d “made it” in business, but because of how he’d made it, and how he’d defined “making it” for himself. He didn’t create some incredible invention or stumble on some viral marketing strategy.He simply executed a simple business plan with little more than patience, hustle, and some very happy chickens.Yas Kubota is an organic egg farmer in Australia. He’s also an incredible example of a solopreneur who’s managed to sustain, grow, and thrive off an independent business for three decades. This long-term success story is perfect for anyone who wants to understand the fundamentals of independent business. Kubota is proof that fundamentals — and a positive attitude — are really all you need. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links8 Must-Haves for any Business WebsiteEasyCourseThe post MBA916 What You Can Learn From a 30 Year Business Run Buy One Man appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s Q&A Wednesday, and class is in session! Not just our class, but yours! This week, one $100 MBA member wants to know how best to improve his online course. Specifically, how can a course be made more interesting? Fortunately, our host Omar knows a thing or two about that, being an educator with years of teaching experience in and out of the classroom.Today, we discuss how to create and deliver a course that your audience won’t just learn from, but love. We’ll show you how to design lessons that are as engaging as they are valuable — the kind of lessons that eliminate boredom, increase interaction and motivation, and empower customers. Get ready to crush your course! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBrian Dean on YouTubeThe post MBA915 Q&A Wednesday: I have a course idea. How do I find a way to make it more interesting? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Startups and swag go together like peanut butter and chocolate. But do all the T-shirts, water bottles, stickers, and USB drives work? Does the money spent on giveaways come back in the form of conversions? The coolest swag in the world doesn’t help your business if it doesn’t come with a meaningful ROI.We recently did a swag-speriment to measure the marketing impact of our free goodies. We dropped a full-on swag bomb at a major conference, giving away thousands of dollars worth of items featuring our webinar company, WebinarNinja’s, brand. The results shed some light on the true value of swag, and how best to maximize its impact.Hear all the details, and see how you can swag your way to more customers. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaIdea Validation CourseHeroic Public SpeakingPerennial Seller by Ryan HolidayEasyCourseBorn Standing Up by Steve MartinThe post MBA914 Does Giving Out Free Swag Work? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.