The $100 MBA Show

Have a great idea for a mobile app? We’ve got your back! Today is Part II of our series on developing and selling your mobile app, from start to finish. Yesterday, we discussed how to design and build your app, with a focus on user experience and customer problem-solving. Today, we cover how to get your completed app in front of those customers, by applying basic marketing strategies.The good news is that your app has every chance of success, as long as it solves a customer problem. The bad news? Very few people will find your app by chance! Standing out in a sea of over 2 million apps requires purposeful strategy. We’ll show you how to build your brand, find your audience, and ensure that the people who can benefit from your app find out about it.All that, and it’s FREE RIDE FRIDAY!!! Make your app idea an app reality. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksTripCaseEstimation KingsGrowth Hacker Marketing by Ryan HolidayEasyCourseThe post MBA932 Creating & Selling a Mobile App P2 + Free Ride Friday! appeared first on The $100 MBA.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s an idea worth? Without execution, nothing! That’s why we’re devoting two episodes this week to executing something that plenty of folks have ideas about, but aren’t sure how to carry out: mobile apps.If you have a great idea for a mobile app, congratulations! That’s step one. It’s those pesky other steps that today’s (and tomorrow’s) episode will help you with. We discuss exactly what goes into creating a real-world app, from the design process to the costs. We show you how to conduct market research, and refine your idea into a niched-down, super-lean, truly viable product that can work in the real world.Take the leap — turn your app idea into an honest-to-goodness business. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksTripCaseThe Complete iOS App Development Boot Camp$100 MBA Idea Validation CourseUpWorkWebinarNinjaThe post MBA931 Creating & Selling a Mobile App P1 appeared first on The $100 MBA.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s marketing 101: the “customer avatar,” also known as the “buyer persona.” In theory, every business keeps an imaginary customer in mind when crafting…well, everything. From the product itself to the marketing content, everything is designed with the aim of pleasing this avatar, this stand-in for your potential customers. But who is this person? And how do you create them?That’s the topic of this week’s listener Q&A. We help one $100 MBA fan identify the key characteristics of his customer avatar by taking a radical approach: thinking of an actual customer! You don’t have to work your imagination too hard when real people do a fantastic job of representing themselves. We discuss how to mine your real-world customers and contacts for avatar info, so that you can tailor what you do for maximum appeal.Learn how to craft the ultimate buyer persona: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinja$100 MBA Idea Validation CourseThe Productivityist PodcastThe post MBA930 Q&A Wednesday: I don’t get the whole customer avatar thing. Do I just make one up? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is social media costing you? What is it gaining you? The answers to these questions — and finding the right balance between them — could mean as much to your business as it does to your personal life and well-being. Our host Omar decided to find out in the most direct possible way: by quitting social media altogether.4 months in, and Omar’s learned a lot about the time and headspace consumed by social media, and how that compares to the business benefits. While there are some things he definitely misses, there are other things our host (and our business) are happy to do without. Is social media your default go-to when you have a spare moment? If you added up all your spare moments, could you do something more productive with them?Find out how to balance the realities of online marketing with the need for healthy habits. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA929 Off Social Media For 4 Months. The Results So Far. appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What can you learn from someone who made millions out of nothing? No capital, no connections, and no fantastic product idea? That’s the story of popular comedian Kevin Hart. His autobiography I Can’t Make This Up is the subject of this week’s Must-Read Book Review, and it’s packed with valuable insights that any entrepreneur can utilize.It’s a long read, but engaging all the way through. Most importantly, Hart’s personal philosophies on work ethic, failure, and adaptation are proof that success doesn’t come from outside funding or the “perfect” product idea, but from a willingness to execute with what you have. His revelations about personal transparency and the marketability of honesty are fantastic examples of the core business principles we can all apply. Kevin Hart is a funny guy, but his true-life business lessons are nothing to laugh at. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links16 Things You Don’t Know About Me (Omar)…But ShouldThe Obstacle is the Way by Ryan HolidayThe post MBA928 Must Read: I Can’t Make This Up: Life Lessons by Kevin Heart appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not all content is created equal. There was a time when a simple weekly 500-word blog post, stuffed to the brim with keywords, was all you needed to get the attention of consumers. Not any more. Today’s content market is bigger, more sophisticated, and not likely to be fooled by anything less than the genuinely valuable. Free content can still work, but only if it’s done right.Today, we discuss what makes content truly valuable — both to you and your audience. We describe the characteristics of content that works, and content that doesn’t. Does your content have heart? Does it have what it takes to not only stand out, but resonate? Do you know how to promote it? Learn how to create content that converts. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseBacklinkoGuest Teacher: Brian Dean$100 MBA Free Idea Validation CourseWebinarNinjaThe post MBA927 Does Free Content Still Work? Plus Free Ride Friday! appeared first on The $100 MBA.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some days, you just don’t feel like it.That’s ok! One myth of entrepreneurship is that you should love every second of running your business. A fantasy of doing what you love and “never working a day” pervades the laptop-on-a-beach culture of easy independent success. But it’s absolutely healthy and normal to struggle with motivation, and to just…well, hate it sometimes.The key to navigating this is to stay rooted. Build your business around a genuine motivation, and tap into that motivation when the going gets tough. Today on the podcast, we discuss how to find your “why,” and let it guide you through the late nights, early mornings, and other inconveniences of earning your success. Hang in there, friends. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Must-Read: Grit by Angela DuckworthThe post MBA926 Why You Don’t Need to Love Everything About Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve got a great business idea, but you’re keeping it to yourself. If you let your million-dollar cat out of the bag too soon, surely someone will come along and beat you to market with it, right?Not exactly.Today, we address a frequently asked question about protecting business ideas from would-be thieves. Long story short: don’t worry about it! As we’ve said many a time, business isn’t about ideas; it’s about implementation. In so many cases — from electric cars to social networks — it’s not the first version that succeeds, but the best executed version. Listen to the podcast, and learn why you should never sit on an idea. Learn why the odds of losing out to idea bandits are so ridiculously low that it should never hold you back. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinja$100 MBA Free Idea Validation CourseThe post MBA925 Q&A Wednesday: How do I prevent someone from stealing my idea? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get ready for launch! Sometimes, entrepreneurs struggle to get their product market-ready in time. It’s no secret that we believe strongly in the principle of launching the MVP, or Minimum Viable Product, as soon as possible. So while we never recommend “perfecting” your product into non-existence, you do want to make sure that the first version you release will have the best possible impact — and lay the foundation for success with future versions.Today we discuss the specific strategies you can use to optimize your V1. By implementing a few key principles, you can align your product with customer needs and customer outcomes. You can set your product up to gain traction, build momentum, and be the first phase of something wonderful. Let’s get viable: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseEasyCourseThe post MBA924 How to Create a Successful Version 1 of a Product appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What makes you click? Whether it’s a blog, email, or sales page, you’ve got about 2 seconds to convince your potential customer to read what you have to say. That’s why your headline may be the most important few words in any piece of content.Sean D’Souza is a veteran copywriter, and an expert in the psychology of content effectiveness. Today, D’Souza stops by to give us a detailed lesson on creating headlines that generate the most important feeling a web-surfer can have: curiosity. He describes three simple techniques you can use to juice up any headline for maximum impact, by anticipating and addressing the reader’s instinctive responses. Set your content on fire: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksPsychotacticsThe 3-Month Vacation PodcastThe post MBA923 Guest Teacher: Sean D’Souza- 3 Ways to Write Intensely Curious Headlines appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.