The $100 MBA Show

What assets matter most?In business, you’ve got plenty to choose from. Your talent. Your expertise. Your inventory. But there’s one overarching asset that binds the rest together, and gives each their value. There’s one asset that can follow you from start to finish, even if one business fails and you move on to another. This asset is the most precious, one that needs to be cultivated, guarded, and utilized at all times.Today’s episode falls squarely in the “I wish someone had told me this when I started” category. Understanding the value of this one asset is key to your development as an entrepreneur, no matter what kind of business you’re in. We discuss how to develop this asset, how to use it effectively, and how focusing on its value can breed success no matter where your business journey takes you. Plus, it’s FREE RIDE FRIDAY!!! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseNoah KaganJordan HarbingerJohn Lee DumasPat FlynnThe post MBA952 Your Most Important Asset in Business + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s something else you could be selling.More and more companies offer premium support packages as add-ons to their product. With tech-savviness varying wildly from person to person, some of your customers might need more help than others, especially for digital products. While the urban millennial may have no trouble using your SaaS or implementing your course, the noobs may not be able to get the most out of your product without a little help.That’s where premium support comes in. Today we discuss which kinds of products best lend themselves to premium support, the different forms premium support can take, and how to figure out the pricing. It’s not just an upsell for upselling’s sake; premium support may be a fantastic investment for both you and the customer. See if it could work for you — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWP EngineThe post MBA951 Should You Sell Premium Support? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, you should just say no — to money.Today on the $100 MBA Show, we help one listener with a question many entrepreneurs face: whether or not to seek a business loan. A big pile of money can be a very tempting thing, especially if it can take your business to the next level. But while some businesses are in a position to scale up via loans, others would only be inviting trouble by sinking themselves into debt.In this Q&A episode, we discuss how loans can create more problems than they solve, when they’re appropriate for a given growth stage, and how to handle loans effectively. We also review some alternatives to standard bank loans, for those who wish to avoid one of the small business world’s greatest dangers: debt. Don’t let a bank take the “independent” out of your independent business. Find out if a loan works to your advantage. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseThe post MBA950 Q&A Wednesday: Should I get a business loan to grow faster? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s click “Refresh” on our traffic approach!While the tried-and-true standards of great content, SEO, and standard promotion still work, entrepreneurs always need an edge. Today, we discuss 4 underutilized, creative traffic-boosters that scrappy startups can take advantage of — before everyone else does. These just-outside-the-box techniques are unique ways to leverage your resources into more site traffic, with just a little extra effort and ingenuity.Go beyond keywords, beyond Tweets, and take the path less traveled to increased traffic, increased conversions, and ultimately increased sales. Widen the top of your sales and marketing funnel with these 4 traffic hacks, and see what a little out-front thinking can accomplish. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksGather appiDevAffiliateBacklinkoSimilarWebEasyCourseThe post MBA949 4 Untapped Traffic Strategies appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You have a forté. You want a business. This is how you turn one into the other.Chris Ducker is serial entrepreneur, having been in the business of monetizing skills and expertise for years. He’s the acclaimed author of Virtual Freedom and Rise of the Youprenuer, and the founder of youpreneur.com Today, he stops by the $100 MBA Show to teach us how to leverage your unique experience into a stream of income.Ducker’s “Starting 5” techniques are the perfect ways to take the most crucial step in entrepreneurship: Step One. Each of these 5 options is a realistic, actionable way to convert your personal value into a marketable product, whether it’s through coaching, consultation, or commission. Whatever your area of expertise, your expertise is the product! Learn how to sell it. Click Play!To learn more, visit riseoftheyoupreneur.com.SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksVirtual Freedom by Chris DuckerRise of the Youpreneur by Chris DuckerThe post MBA948 Guest Teacher: Chris Ducker – 5 Ways to Monetize Your Personal Brand appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do you do?For the conventionally employed, that’s a pretty simple question. But for entrepreneurs, the question isn’t just complicated — it’s an opportunity. Whether you’re networking with other business people, establishing your credibility with potential customers, or just explaining your life to family and friends, it’s crucial to articulate your vision, your mission, your story.Today, we discuss the 3 stories about your business that you should keep on hand. They don’t have to be memorized scripts, but you do want to tell your stories confidently and efficiently. You want to generate curiosity and interest. You want to engage.Stories are how we understand the world. For entrepreneurs, being understood is key to being successful. Learn how to harness the power of narrative. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA947 3 Stories You Should Know By Heart + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Working from home: it can be the greatest. No commute, no cubicles, no dress code! But if your home office isn’t conducive to work, it can backfire.We’ve tried everything from private offices to shared coworking spaces, but in the end, we settled on the convenience of a home office. Today, we discuss how to set up your home office to maximize results, creating a dedicated, minimalist space that breeds the right mood and mindset to get things done.We offer tips on how to choose the right room, how to set it up for writing, recording, filming, and conferencing, and how to minimize distractions. We even weigh in on the great standing vs sitting desk debate (the answer is both). With full control of your space, you have more freedom than your average office worker — but you also have more responsibility. Learn how to set your space (and yourself) up for success. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseThe post MBA946 How To Have a Productive Home Office appeared first on The $100 MBA.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Thinking about starting a podcast? You’re not the only one. To stand out, you’ll need to know what you’re getting into.Fortunately, we have *some* experience in the podcast game. 4 years and 945 episodes in, we’ve learned a thing or two about what works and what doesn’t. Some things we learned through experimentation. Some we learned from other exemplary podcasters. Some we learned the hard (and maybe best) way: through our mistakes.Today, we help one listener with a crash course in podcasting 101. We take an honest look at the challenges of finding your audience, discuss how to build it, and offer advice on how to convert your listeners into leads for your business. We talk about what to prioritize, recommend some equipment, and teach you how to turn your unique talents into a podcast worth hearing. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAudioTechnica ATR 2100 MicrophonesHeil MicrophonesShure MicrophonesWeeblyThe post MBA945 Q&A Wednesday: I’m launching a podcast. Any advice? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lights, camera, action!Great sales videos are a must for your business website. But many of us are intimidated by the thought of producing one. We think it requires a lot of specialized A/V equipment, including a camera (besides the one in our smartphone). But here’s the twist: you don’t need a camera other than the one in your phone —- because you don’t need one at all.You also don’t need incredibly sophisticated technical skills. All you need are a few software tools, some very helpful websites, and a willingness to learn a few new tricks. You can script, “shoot,” and edit your sales video with nothing  but your laptop and a modest (or even very modest) budget.Today, we describe 2 specific options for shooting your sales video sans camera, depending on your time and budget constraints. We discuss the value of sales videos, and tell you where to find all the best tools, support, and information you need. From screen capture software to microphones to online editing classes, we’ve got you covered. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinja$100 MBA Free Idea Validation CourseCamtasiaScreenFlowAdobe After EffectsLyndaVideoHiveUdemyAudioTechnica ATR 2100 micAudioJungleThe post MBA944 How to Shoot a Sales Video without a Camera appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do well, by doing good.For most businesses, the endgame is profit. But in recent years, a new model has risen up, one focused on the bigger picture. If your motivation for building a business goes beyond dollar signs, if you have an entrepreneurial desire to improve the world, this is the episode for you.Russ Stoddard is a pioneer in social and environmental responsibility as a business model. His company, Oliver Russell, is devoted to the profitability of purpose. For years, Stoddard has championed the notion that with great success comes great responsibility. More importantly, great responsibility can lead to great success.In this info-packed episode, Stoddard leads us through the effects of a purpose-driven approach on everything from your brand to your tax liability. He discusses the options available for entrepreneurs who wish to structure their companies around principle and social values. He teaches us the value of values, and shows us why he works to improve the “triple bottom line:” people, planet, and profit.Check out Stoddard’s 5 ways to pursue success in a socially responsible way. Learn about the relationship between purpose and profit. Click Play!To learn more, go www.russstoddard.com and use discount code 100MBA for 50% of the ebook or audiobook Rise Up: How to Build a Socially Conscious BusinessSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksB Labred ants pantsBen & Jerry’sNew Belgium BrewingOliver RussellWarby ParkerTom’sThe post MBA943 Guest Teacher: Russ Stoddard – How to Build a Purpose-Driven Company appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.