The $100 MBA Show

Times change, and so do prices.If your business is growing, you’ll eventually have to raise rates for your products or services. Even if it’s just to keep pace with inflation or the cost of living, your prices just can’t stay flat forever.Of course, breaking the bad news to customers can be a scary thought. No one likes to pay more, even for something they love. That said, you might be surprised at how little resistance you’ll meet when raising prices — if you do so skillfully. Today, we discuss the right times (and the right ways) to raise prices. A modest increase for customers can mean a huge revenue boost for you. We offer proven tips and strategies for “gently” raising prices, whether it’s an immediate hike, or a long-term pricing plan to keep pace with growth.Don’t be scared to raise prices when you have to. Remember, most customers aren’t so concerned about price — they’re concerned about value. As long as you deliver the goods, your product might be worth more to customers than you realize. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA972 When to Raise Prices + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sit down for this one: your email list might be too big.When it comes to email contacts, quality beats quantity every time. Besides that, excessive quantity can actually hurt your bottom line. Making sure you have a “lean list” is crucial to getting a good ROI on whatever you’re paying for email services (you’re not just using your personal email, right?).Today, we discuss how to make sure you have the right contacts, not just the most.A small list of engaged contacts is worth more to your business than a million inboxes where your emails get filtered, deleted, or otherwise ignored. Applying the right strategies to collecting emails will help ensure that the addresses you capture are high quality, conversion-ready contacts with the potential to become customers — not just audience members.Ditch the vanity metrics! Tune in, and learn how to tell which of your contacts are helping your business grow, not just your list size. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinar Ninja Free Webinar Course: Your Webinar Blueprint$100 MBA Free Idea Validation Course1,000 True FansThe post MBA971 How To Improve the Quality of Your Email List appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Family is family, but business is business. Should the two mix?Many entrepreneurs have to ask themselves this very question. What’s the risk/reward balance of hiring and managing the people closest to you? For some businesses, it can work beautifully. Take the husband & wife team of our host Omar and producer Nicole, for example. For others, it can raise complications that hurt the business — or worse, the personal relationship.Today, we discuss the unique challenges and benefits of working with family. We show you how to adjust your human resources approach to accommodate family, protect your personal connection, and avoid the appearance of nepotism. With the right approach, you can work effectively and professionally with family, and enrich your entrepreneurial experience.Learn how to keep it in the family — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA970 Q&A Wednesday: Should I hire a family member? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all know online business is fertile ground. But is there still room for entrepreneurs to thrive in the physical world? If you’re considering taking on a good ol’ fashioned brick & mortar business, you already know that it comes with risks and challenges the online space is mercifully free of. So should you go for it? Is small business fully digital, or can a scrappy player still make it on the (literal) streets?We’ve got some good news.Physical business have never been more affordable to invest in, if you know where to look. What’s been terrible for real estate has been great for entrepreneurs, as moderate-to-low priced physical stores and spaces are available all over the map. You just have to assess the risk factors by doing your homework.Today, we offer 5 specific things you should look into when considering a physical business. By addressing these 5 areas, you can make real-world entrepreneurship as feasible and realistic as any web-based company. Find out how — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseEasyCourseThe post MBA969 Is Buying a Physical Business a Good Idea? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing not your forte? Well, have we got a book for you!Despite the title, Allan Dib’s The 1-Page Marketing Plan is an entire book, and it’s made our list of entrepreneurial Must Reads for very good reasons. This book offers a strategic, intentional, universal marketing plan that any entrepreneur can apply, no matter the type of business. The plan is sound, straightforward, and effective. Best of all, it’s laid out in easily digestible chunks: 9 total steps divided into 3 phases.This isn’t just a book of marketing theory. It’s a well-researched, well-received synthesis of proven marketing principles and best marketing practices, with practical examples to support its conclusions. If you’re overwhelmed by the challenge of marketing, this is absolutely one of the best places to start.Get ready to have confidence in your marketing plan. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA968 Must Read: The 1-Page Marketing Plan by Allan Dib appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all love traffic on our websites. But what are we doing with it?If you’re not converting, your visitors may as well not visit! To make your site effective, you’ve got to keep the endgame in mind: sales. By creating and engaging new contacts, you move your visitors down the funnel towards becoming customers.So how can you optimize your sales page to capture those emails and start the conversation? We’ve got some ideas you may not have considered.These 4 simple sales page hacks are minor tweaks, but they can have a huge impact. By applying these easy tricks, you can boost conversions and watch the revenue rise accordingly. These subtle moves may not sound like much — heck, your customers might never notice — but they’re grounded in solid conversion optimization practices. Hear our tips, give them a shot, and see what happens. Plus, it’s FREE RIDE FRIDAY!!! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseBasecampThe post MBA967 4 Sales Page Hacks To Increase Conversions + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why launch alone? When you’ve got a new business, product, or even just a new feature, teaming up with another company might be the best way to spread the word.By sharing your news with a bigger audience than your own, you can maximize the impact of your new release. You just have to find some fellow business people willing to team up. Today, we offer 5 tips to help you identify the best launch partners, and talk them into a mutually beneficial launch promotion.You only get one shot to launch, so make it count! We discuss where to start looking for partners, how to identify the “right fit” for your brand, and how to align your interests with your launch partner’s for an effective collaboration. We also describe what kinds of partners to avoid.Make your next launch greater than the sum of its parts. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA966 How to Choose The Perfect Launch Partners appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s love got to do with it? It’s Q&A Wednesday, and that’s what one listener is wondering. Can you run a business if you don’t exactly adore your customers? Does serving your customers require…y’know, liking them?We all have a few customers we wouldn’t invite to dinner, but how much distaste for the people supporting your business is too much?Today, we discuss the level of love necessary to be a good business owner. While a seething hatred for your customers is probably bad for business, you probably don’t need to be head over heels for everyone who buys what you’re selling. In fact, the skill set required to run a business isn’t necessarily the same skill set you need to be a people-pleaser. That’s why customer service is a distinct branch!Find out how to fine-tune your relationship with your customers — or whether you need to at all. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaMBA 962: Low-Priced vs High-Priced ProductsThe post MBA965 Q&A Wednesday: I am not in love with my customers. Am I in the wrong business? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s in a name? Everything.Choosing the right domain name can have huge implications for your branding, marketing, and SEO. Your web address matters! For customers to be able to find you, you’ve got to make it easy, and that starts with the right domain. Today, we discuss the “do’s” and “don’ts” of selecting your domain name, including three MAJOR no-no’s that are guaranteed to hurt your website’s reach.You may have your domain name for years to come. It will represent your business for the foreseeable future. It’s the shingle you hang above your virtual door. For all these reasons, it’s best to put some thought into it! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe 4 Hour WorkweekNameMeshThe post MBA964 How to Choose The Best Domain Name For Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to sell? You don’t want just anyone pushing your product. You want the best. You want people with innate selling skills, including the kind of drive and self-motivation that can’t be taught.You want a hunter.Dr. Christopher Croner knows salesmanship. He’s exhaustively analyzed the qualities that make a great salesperson, finding common threads that only the truly capable share. Today, he’s here to help us attract, identify, and hire the people who will move your product. He discusses the right questions to ask to gauge a salesperson’s true potential, and lays out the specific elements of drive that characterize the truly results-driven candidates. Find your “hunter,” and set them loose! Click Play!Head to www.salesdrive.info/free-trial-request for a trial of Drive Test, Dr. Croner’s sales assessment designed to identify high-potential candidates before the interview.SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksNever Hire a Bad Salesperson Again by Dr. Christopher Croner and Richard AbrahamThe post MBA963 Guest Teacher: Dr. Christopher Croner- Never Hire a Bad Salesperson Again appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.