The $100 MBA Show

To everything, there is a season.Some businesses just don’t rake in the cash all year long. In fact, most business have their slow spells at the same times every year. So how in the heck can you stabilize your revenue stream, and keep your business on an even keel month after month?It just takes a little planning.Today, we discuss how to analyze your seasonal ups and downs, and create an action plan that takes an annual approach. Whether it’s nature’s seasons, market trends, or even the budget cycles of other businesses that cause your profits to ebb and flow, you can manage it. No matter the pattern, there’s a way to see it, predict it, and act accordingly. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1232 Managing Inconsistent Sales in Your Business + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The jet-setting lifestyle of an entrepreneur requires a little work on the road. But what if the jet you’re setting on doesn’t have WiFi?We’re always traveling. Finding the time, space, and resources to handle business in transit can be a challenge. Planes in particular seem like the perfect place to hunker down and get some focused work done, but how often do we board with the best of intentions, only to arrive with nothing done?Don’t worry. There are lots of ways to make every flight count, but only if you go in with a game plan. Today, we discuss how we make the most of our time in the air, with 5 specific tips that allow us to burn through our To-Do list before the tray tables go up.Before you take your next flight, tune in to this episode. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBrain Food PlaylistThe post MBA1231 5 Tips To Getting Work Done On a Plane appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ah, working from home. For some, it’s the dream. For others, it’s a guarantee that you won’t get much done.It’s Q&A Wednesday, and one of our listeners has a problem. He’s trying to build a business on the side, but the second he comes home from the day job it’s one distraction after another. Of course, there is an alternative: the ever-more-popular co-working spaceIs it worth the cost for a side-hustling entrepreneur?We’ve got an answer. As someone who side-hustled his way to an independent lifestyle, Omar knows how tough it can be to carve out some private work space. Today, he’ll help our listener consider the available options, including co-working spaces and some low-cost alternatives.If you’re considering renting a desk, this is the episode for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1230 Q&A Wednesday: I’m too distracted at home. Should I join a co-working space? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s often said that the captain should go down with the ship. What we don’t say too often is that if the captain goes down, the ship is likely to follow.Taking care of your own financial needs is not an act of selfishness. It’s not a sign of disloyalty to your team. It doesn’t mean that you’re not putting yourself on the line for your business. It means that you’re keeping yourself strong enough to lead your company.If you can’t afford to pay you, you won’t be able to pay anyone else for long.Today, we discuss how the “pay yourself last” model is a recipe for disaster. Your own financial (and emotional) health is one of the pillars of your business. Self-preservation, therefore, isn’t self-centered.Stable, happy leaders are in a position to make better decisions and take smart risks. Entrepreneurs who aren’t sure how to pay the rent…not so much. Hear all about it — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1229 How Paying Yourself First Puts Your Business First appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We review a lot of books. But every once in a while, a gem comes along that stands out from the rest.Our expectations for The Laws of Human Nature were high. Robert Greene is a legendary author, and one of Omar’s personal faves. Greene’s 48 Laws of Power was a game-changer, and we anticipated no less from Human Nature.Needless to say, Greene did not disappoint.In this Must-Read, Greene explains the often-overlooked aspects of human nature that drive our decision-making. By tuning in to these inborn tendencies and understanding how they work, we can turn our natural impulses to our advantage — or at the very least, we can neutralize the impulses that hold us back.Hear our review, and learn how inherent biases and influences plague our thought processes. See how a basic grasp of human nature can empower you as a business person. It’s deep stuff, but it makes a practical difference. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links48 Laws of Power by Robert GreeneThe Laws of Human Nature by Robert GreeneMastery by Robert GreeneThe post MBA1228 Must Read: The Laws of Human Nature by Robert Greene appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s no shortage of podcasts out there, but some are (way, way) better than others. With so many podcasts in interview format, how can you make sure yours stands out?If you’re trying to attract great guests, and give your audience something to talk about, you can’t go into interviews without a plan. Omar’s been interviewed on many a podcast, and each time he’s seen what makes a great interview — and what makes a terrible one. By avoiding certain rookie mistakes, you can make sure your podcast impresses guests and listeners alike.Specifically, 4 mistakes in particular just about guarantee a bad interview. Today, we explain how each of these mistakes kills your podcast, and wastes a perfectly good guest. With examples of podcasts that do interview right, we show you how to get the most out of each guest, and leverage their appearance for maximum traffic.Before you record your next podcast, listen to this one. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseWTF with Marc MaronThe Jordan Harbinger ShowHow I Built ThisThe post MBA1227 The 4 Sins of Podcast Interviewing + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Paper ads. Billboards. Sponsoring the local little league. It’s how our grandparents did business, but can it still work for us? Is the offline world still a viable source of traffic for your business, or is physical advertising over?Today, we discuss how to make offline marketing work for you. While not as precise as targeted online content marketing, there are still ways for certain businesses to snare some customers in the physical world. In fact, knowing how to integrate your online and offline marketing strategies might be one of the most important skill sets a modern marketer can have.On this episode, we’ll explain how to determine if offline marketing makes sense for your audience, and how to measure the value of offline marketing relative to your investment. We’ve done a few experiments in the “real” world, and we’ve learned a few things that help us use our marketing budget more strategically.Find out what we found out, and see if a little terrestrial marketing is a wise move for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA1226 Does Offline Marketing Still Work in 2019? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Content marketing is all about the numbers. And when it comes to numbers, email open and click-through rates are some of the most important numbers by far.Of all the factors that can affect those rates, is time one of them? Does it matter what day or hour you hit “send?” It’s Q&A Wednesday, and one listener is wondering if timing can give their business an edge in the email game.Is there any evidence that send times make a difference?We’ve got a few principles you can apply to find the best time for your business to send emails, based on the rhythms and preferences of your niche. Today, we discuss those principles, as well as exactly where timing ranks on the list of factors that affect open and click-through rates.We also cover how to adjust for time zones in a global marketplace, and how different email marketing software products give you the flexibility you need to reach your audience. Before you launch your next campaign, check this out. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA1225 Q&A Wednesday: Is there a best time to send emails to my list? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How can you measure motivation? How can you quantify the effect of appreciation on your team? When you don’t have a lot of cash to throw around, do the little ways of saying “thank you” really matter?Today, we share our experience using small incentives and rewards to keep our team on track. Small gifts and little bits of recognition can go a long way, but you shouldn’t take our — or anyone’s — word for it. You should experiment, and measure the results.We conducted one ourselves, using our Customer Service Team as the subject. We instituted a minor-incentive system that rewards outcomes without putting too much pressure on anyone. The results told us a lot about team management, motivation, and the enduring power of an employee who feels noticed.Tune in, and hear how we set up our system, then consider creating your own. A little gesture just might make a big difference. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA1224 Do Small Incentives Help Motivate Your Team? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It seems like there’s a new self-help book for business people every day. But sometimes, it pays to look back to the old-school masters.Napoleon Hill was born in the 1800’s, but his wisdom has held up well into the 21st century. His best-seller Think and Grow Rich is a foundational text for entrepreneurs, and one of the most popular business books ever. Today, we review another of Hill’s classics: Napoleon Hill’s Golden Rules.Golden Rules is a collection of tips, tricks, and what we now might call “hacks” for reaching your goals. Based on tried-and-true principles of habit formation, Hill discusses personal growth and achievement from a timeless perspective that’s just as relevant now as it was generations ago.Talent, Hill argues, is not the key ingredient. By harnessing the power of mindset, you can affect outcomes in the real world. Learn with us, from one of the legends of self-empowerment. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksNapoleon Hill’s Golden Rules by Napoleon HillThe post MBA1223 Must Read: Napoleon Hill’s Golden Rules by Napoleon Hill appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.