The $100 MBA Show

The first rule of content marketing: you’ve gotta keep the content coming.Whether it’s blogs, podcasts, videos, or pics, you need a basically endless supply of ideas to generate content from. Fortunately, you have one — in your life, your experiences, your own head, and (most importantly) your audience.It’s simply a matter of capturing each little inspiration for later use.Today, we share our system for beating content creator’s block by loading up on ideas, all the time. With our easy-to-learn tricks, you can virtually guarantee you’ll never be out of ideas again, no matter how many you need. With over 1200 episodes of this podcast behind us, we’re pretty confident our system works.Tune in, and learn how to tap into your customers’ needs, and watch the ideas flow out. We explain how, and tell you exactly where to go for some easy, cost-free inspiration. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1242 Where To Find Ideas For Your Content + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tiers and trials: twin incentives to get users on board. But which one will work best for your business?Today, we explore how entrepreneurs selling digital products (like software services) can benefit from each. We explain the difference between the two, and how each is tailored to different business goals. By understanding both ways to give away a freebie, you can determine what will build your own customer base.Best of all, you can combine both approaches, if your business model suits. Whether you decide to offer an indefinitely free basic level of service, or a limited-time trial run, you can reap the benefits. Find out how — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1241 Free Tiers Vs Free Trials appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve got a great podcast, but you want great guests. How in the world do you get them?It’s Q&A Wednesday, and we’ve got a question from a fellow podcaster who’s looking to bring fresh voices to his audience. Knowing how to find quality guests — and convincing them to record — takes some finesse, and some time.Today, we discuss our methods for wooing guests. By establishing your own reputation and following, you can attract (rather than chase) guests. By keeping your own standards high, you can sell potential guests on the value of joining your podcast. And even if you’re new to the game, you can still establish yourself as someone worth talking to.It’s a big Internet out there, and there’s no shortage of podcasts. But if you’re willing to put the work in, you can make yours stand out from the rest. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAudio-Technica ATR2100 MicIconic by Scott McKainWe Are PodcastThe post MBA1240 Q&A Wednesday: How do you find guest teachers for your show? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Experience is the best teacher, and we’ve had plenty.Today, we put aside the specifics of day-to-day business, and focus on the principles that carry us through the ups and downs of entrepreneurship. We’ve got 4 principles that years of struggle, doubt, anxiety, and ultimate success have ingrained in our brains.Learning how to cut through self-defeating impulses and focus on what matters can work wonders. By adopting the right mindsets, you can excel as exactly who you are, no matter the industry or niche. From emotional self-regulation to realistic goal-setting, these are the principles that work for every business.Learn how to take control of your outlook, rather than letting circumstances and market forces do it for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA1239 4 Personal Business Principles For Success appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s time to get more specific with your business goals.That’s the theme of this week’s Must-Read book for entrepreneurs, John Doerr’s Measure What Matters. Doerr is a milestone master, helping organizations like Google and the Bill & Melinda Gates Foundation measure their progress with laser precision. Of course, his lessons are just as applicable to small businesses.In this book, Doerr explains how to focus on the most impactful growth objectives and metrics. With a humorous, irreverent style, he makes the importance of deep analytics clear. He also makes the numbers game less opaque, less intimidating, and more practical.Find out what you should be aiming for, and how to hit it. Once you know which numbers to watch, you’ll be that much closer to your (well-defined) goals. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaMeasure What Matters by John DoerrThe post MBA1238 Must Read: Measure What Matters by John Doerr appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

So many podcasts, so little time. Which ones are worth it for you?Today, we’re putting the spotlight on the 5 most valuable, insightful, useful business podcasts out there (besides our own, of course). Believe it or not, we actually listen to our competition, and learn from other entrepreneurs out there on the digital airwaves.Some, frankly, are too good not to share with our audience.Add these podcasts to your listening list, and they’ll strengthen your knowledge and confidence even further. We’ll tell you where to find these podcasts, what we get out of them, and what you can expect from each. You don’t have to listen to all of them, but each one can add incredible value to the time you invest in your entrepreneurial development.Take it from us: these podcasts are worth every minute. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseHow I Built ThisBusiness WarsThe Jordan Harbinger ShowMasters of ScaleThe Tim Ferriss ShowThe post MBA1237 The Best 5 Business Podcasts in 2019 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Conferences aren’t getting any cheaper. In fact, they’re getting more and more expensive — for those who don’t know some money-saving tips and tricks.Today, we discuss how to shave every possible dollar from the cost of your next conference. With some careful planning, the ROI on a conference can be well, well worth it. The insights, networking, and exposure you can get at a conference are invaluable. That said, a dollar unwasted is a dollar well invested.Learn our strategies for lowering the costs of travel, accommodation, and tickets. See how we attack the biggest expenses with a few prudent moves. Plot your next conference with an eye toward saving, and know that you created the best possible cost/benefit ratio. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1236 How to Attend Conferences For Less appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You want to launch a business. Should you bootstrap down and go lean, or take a hefty investment from an outside source?It’s Q&A Wednesday, and one of our listeners is pondering whether to take money from an investor or bank. Is a pile of outside money a launching pad, or a trap? Is it wise to take money before getting proof of concept, or silly to turn perfectly good dollars away?Today, we explain why it isn’t so easy to get money for a business idea — and why it might not be as desirable as you think. We also discuss how to convince investors or lenders to back you, it that’s indeed what you want to do.It’s a tough decision, and one that’ll determine the course of your business. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA1235 Q&A Wednesday: Should I get funding before I launch? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A simple truth: entrepreneurship is not for everyone.That’s not a judgment, but a helpful statement of fact. Just because you have a great product idea, or simply want to quit your day job, does not mean you should go into business for yourself. The decision to become an entrepreneur is a very serious, very big one.You need to be sure.Today, we discuss exactly what questions you need to ask yourself before taking the plunge. Once you’ve considered these questions, you’ll be able to enter the world of entrepreneurship with complete confidence — or decide against entrepreneurship with zero regrets.The world of business does not reward the unsure. Listen to this episode, ponder these questions, and know once and for all whether entrepreneurship is right for you. Don’t go into it lightly. Go into it confidently, or not at all. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1234 Do You Really Want To Be an Entrepreneur? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Content marketing: is there any other kind?If you’re getting into business, you need to get into the content game. Blogs, videos, pics; whatever the medium, it’s a necessary skill set. Content is the key to traffic, and traffic is the source of any and all sales leads. Your online presence depends on your ability to create, promote, and manage content.This week’s Must-Read book for entrepreneurs is your content marketing 101 textbook. Joe Pulizzi’s Epic Content Marketing is one of the best all-around primers on the topic available. It explains exactly how to market online, from SEO to social media and beyond.Pulizzi is a longtime content marketing strategist with a deep understanding of the power of narrative to affect branding. This book details how — and why — content marketing works. Learn how a relatively small monetary investment into great content builds a relationship with your audience, and how to parlay that relationship into sales.Whether you’re just getting started, or looking to take your content marketing up a notch, this is the book for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBacklinkoThe post MBA1233 Must Read: Epic Content Marketing by Joe Pulizzi appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.