The $100 MBA Show

Negativity kills businesses (among other things). Negative, unhappy entrepreneurs are rarely successful. Negative, unhappy teams are rarely productive. The downsides to the downside are endless. And too often, we don’t address negativity in our businesses because we don’t see it in the first place.  Today, we discuss the subtle negative influences you might be missing, and how to address them. We’ll offer a list of changes you can make today, and propose a 30-day experiment to see exactly how cutting the negativity can impact your life and business. Don’t worry — this is not a self-help episode. Positivity is simply a smart business strategy. Learn what changes to experiment with, and how to incorporate them into your team culture. These changes are practical and immediately applicable. Detox your business, and see how much better you feel — and how much better your business performs. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Avalara Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more. Show Links EasyCourse The post MBA1372 Negativity Detox For You and Your Business + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective? Spoiler alert: no, they’re not.  Unless you know what you’re doing, of course. Today, we discuss what makes a comparison page work, and why. So many small businesses try to use these pages as weapons to demolish the competition, when they should be using them to make the best case for the right fit.  We’ll share examples of websites that do it right, and explain what’s wrong with sites that use comparisons as an opportunity to talk smack. With a properly crafted comparison page, you won’t need to “hurt” the competition — you’ll just make an honest case for why your product is the right choice.  Learn how to compare and contrast the smart way. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! ActiveCampaign ActiveCampaign is a Customer Experience Automation platform for growing businesses. We help entrepreneurs understand how to manage, nurture, and convert your leads to sales. To set up a funnel that moves your leads forward, head over to ActiveCampaign.com/100MBA and start a free trial. You’ll get a second month free, free migration from any other platform, and 2 free one-on-one sessions with a member of the ActiveCampaign team to help you set up your nurture sequence. Head to ActiveCampaign.com/100MBA today! Show Links WebinarNinja Webflow Podia The post MBA1371 The Do’s and Don’ts of Comparison Pages appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve only got so much money to spend on marketing. How do you get the best ROI? It’s Q&A Wednesday, and we’re helping one listener figure out how to prioritize their marketing needs. Making those marketing dollars work efficiently is a must-have skill for any lean starter-upper, especially when you’re new to the scene. With a little strategy, your marketing results can be way bigger than the sum of your (cost-effective) marketing budget.  Tune in, and hear what matters most in marketing — including the ways people needlessly waste marketing dollars without even realizing it. Our list of priorities may surprise you, and they don’t focus on immediate results. But if you plan to be in business for a while, these are the investments you should make. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mailchimp Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Show Links LinkedIn WebinarNinja The post MBA1370 Q&A Wednesday: What should I spend my marketing budget on? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

More and more, customer service is key to any business’s sustainability. Things are different now. As business niches down and democratizes, consumers simply expect more: more personal attention, more help, and more results. No matter the product or business, the bar for service is higher than ever before. The fact is, customer service can make or break your business in the long term. Today, we discuss 3 core elements of truly great customer service: the kind that convinces people to stick with you and recommend your business to others. These elements might sound simple, but executing them properly takes some intentional effort. Nail these 3 things, though, and the results will be more than worth it. Increase customer lifetime value. Demolish churn. Create evangelists for your business. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all  your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links Intercom The post MBA1369 What Exactly Is Great Service? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How can you create revenue momentum? If you’re ready to watch your revenue growth snowball, you need to have the right systems in place from Day One.That’s the subject of this week’s very readable, endlessly useful Must-Read book for entrepreneurs. Victor Cheng’s Extreme Revenue Growth is less of a book and more of a manual. It’s also on the short list of the absolute best books we’ve come across, ever.Seriously. Read it, read it again, and keep it around for reference.Cheng breaks down the overall structural strategies that big businesses use to keep revenue trending upwards. You can use these strategies too, no matter where you are in your business. Take these systems, and put them in place. Set them, but definitely don’t forget them — they’ll enable the growth you’re working for. These ideas are new and different, but we predict they’re gonna be timeless in no time at all. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksExtreme Revenue Growth by Victor ChengDan Martell SaaS Business CoachingThe post MBA1368 Must Read: Extreme Revenue Growth by Victor Cheng appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Good ol’ fashioned print marketing: it still exists, even for digital entrepreneurs like us.  Unfortunately, it hasn’t gotten any cheaper. Anyone who’s ever purchased an ink cartridge knows how ridiculously expensive printing things can be. So what’s an entrepreneur to do when they need banners, flyers, t-shirts, business cards, and everything else? Today, we’ve got 4 specific tricks you can use to lower the cost of printed materials and raise the return on investment. And don’t worry — we’re not talking about cutting corners here, or doing things on the cheap. You can lower the cost without sacrificing one iota of quality. You just have to know how. We’ll explain the most efficient process for creating print materials, and discuss where (and how) to look for the best price. Get the job done beautifully, without blowing your marketing budget. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors MailChimp Ready to grow your business? MailChimp is your all-in-one marketing platform. MailChimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let MailChimp help you market smarter — learn more at mailchimp.com Kronos Kronos is workforce innovation that works. Kronos puts HR, payroll, talent, and timekeeping on a single, cloud-based platform specially designed to give HR professionals supporting a blended workforce a whole new level of confidence. Learn more at kronos.com/hrswagger Show Links EasyCourse UpWork Fiverr The post MBA1367 4 Print Marketing Tips To Save You Money + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Never stop learning. Part of being a successful entrepreneur is keeping up on the latest ways to be better at…well, everything. But especially marketing. Of course, there’s a ton of content out there, and roughly eighty bazillion “gurus” with blogs full of advice on how to market. That’s why today, we’re sharing the 5 blogs we ourselves read. They’re so good — so valuable — that even our absurdly busy selves consider them worth every second we spend reading them. Some are general, some focus on specifics like writing or video marketing. Some have been around for years; others are newish to the scene. Some are long. Some are short. Some are more inspirational, others more practical. Some are daily, and some are not even monthly.  But all of them make us better marketers, one blog at a time. Hear which blogs we bookmarked and subscribed to, and see if you agree. Find out what we look for in a blog, and why these 5 stand out. Most importantly, hear how you can integrate their value into your business journey. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Zapier Running your own business can mean a never-ending to-do list. How can you automate your tasks? We use Zapier. It makes everyone’s life easier, integrating with over 1,500 apps. Payment processors, CRM, Slack; you name it! You can make Zapier work for you without writing code or asking developers for help. It’s truly drag and drop! Join more than 4.5 million people saving an average of 40 hours a month. From now through November, try Zapier free for 2 weeks at Zapier.com/mba Show Links Seth Godin Blog Copyblogger Wistia Blog Backlinko Intercom Blog The post MBA1366 5 Marketing Blogs You Should Be Reading appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We keep hearing it’s a global marketplace out there. Unfortunately, not all of the globe has access to the same resources and services that make entrepreneurship possible.  What’s an international business person to do? It’s Q&A Wednesday, and we’ve got a listener who can’t find a payment processor willing to do business with their Nigeria-based company. It’s a sad fact of our “global” business scene that it can be nearly impossible to get payment processing, banking, and credit services when you’re in certain countries.  But there’s a solution. An incredible, fairly recent, game-changing solution for anyone willing to do business across borders. Tune in, and hear about this little-known trick that can shatter borders — and barriers — for your business. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Tailor Brands Tailor Brands brings quality, affordable design to small business owners. With tools like their AI-driven logo maker, you get full control, but the design help that makes branding easier. Tailor Brands helps with website building, domains, branded business cards and documents, and more. Tell your business story from the ground up! Tailor Brands makes powerful branding accessible to everyone, especially new businesses. Head to tailorbrands.com/mba and use coupon code MBA to get 20% off everything. Show Links Estonia e-Residency The post MBA1365 Q&A Wednesday: I can’t find a payment processor for a Nigeria-based business. Help? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s a ton of competition for you, but you’re ready to play anyway. So how do you win? If you’re diving into a crowded, highly competitive market (think fitness coaching or social media app development), there’s a single fact you have to accept: having a great product isn’t enough. You’ve got to have more than just the best thing to sell.The sooner you learn this, the better.  A fantastic product is a floor, not a ceiling. Today, we discuss what you have to do to have any chance in a space with tons of other companies. We would know: we’ve both succeeded and failed in competitive markets (It turns out we’re not the only business coaches or SaaS developers out there. Who knew?).  Today’s advice might sound…off to you, at first. It’s counterintuitive, and it involves letting go of certain customers (a lot of them, actually). But it’s tried, it’s true, and it’s the best hope for any entrepreneur bold enough to take on an army of other businesses. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all  your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links MOO Dan Martell 3 Big Things I Learned From Customer Interviews The post MBA1364 How To Compete In a Highly Competitive Market appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every entrepreneur has a toolkit. Adding to that toolkit adds to your potential.  There’s one tool that’s undeniably valuable, and can instantly multiply your reach: speaking another language. Unfortunately, many entrepreneurs never think of it. Others don’t pursue it, because they’re afraid it’s too difficult. But without a doubt, learning a language can be huge for you and your business.  Best of all, it might not be as difficult as you think. Steve Kaufmann speaks multiple languages, and has seen how it opens doors. He’s the founder of language-learning service Lingq, and he’s this week’s guest teacher.Today, Kaufmann offers a surprisingly convenient trick to accelerate language learning, so you can make a serious effort towards being bi or multi-lingual.  This isn’t one of our typical business episodes, but it’s deeply, profoundly relevant to making the most of yourself as an entrepreneur. Tune in, and see how you can reach entire markets you’ve never even considered. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors JustWorks Scaling a biz is easier with the right tools! JustWorks is a simple, intuitive HR platform that makes work easier and more fun. With JustWorks, entrepreneurs and their teams get access to high-quality affordable benefits, automated payroll, compliance support, and HR tools — all in one place. Offer competitive benefits on par with larger companies. Get 2 free months at justworks.com/mba HoneyBook HoneyBook is an all-in-one business management platform for creative small businesses. They make it easy to streamline your process with client and calendar management tools, plus custom branded proposals and contracts. Save hundreds or thousands of hours a year. Get 50% off your first year at TryHoneyBook.com/MBA. Show Links Lingq The post MBA1363 Guest Teacher: Steve Kaufmann – How To Learn A New Language appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.