The $100 MBA Show

Let’s talk about the endgame. No, not the vaguely disappointing superhero movie. We mean your ultimate, ultimate goal, your plan for the time period after you’ve made it in business, and are ready to rest on your laurels. We mean the “golden years” of retirement. Assuming you’ve got enough gold, that is. Don’t worry: this isn’t about how much money you need to lay around watching Murder, She Wrote, or whatever people will watch reruns of a few decades from now (our money’s on Seinfeld). We mean the point at which you can do whatever you want — including entrepreneurship — without having to worry about money at all. Today, we’ll help you figure out the right number for you, and how to make sure you hit that number by the time you’re ready to hang up your spurs. With some enlightening math, and some helpful resources, we’ll give you a concrete path to retirement — whatever that looks like for you. Start planning this now. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Avalara Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more. Show Links 30-Day Automated Webinar Challenge EasyCourse Retire Inspired by Chris Hogan MoneySmart The post MBA1382 How Much Do You Really Need To Retire? + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Travel: it’s one of the perks of entrepreneurship. But when your accommodations feel less like home and more like hassle, travel can quickly become a chore. Which brings us to a classic question: to AirBnB, or not to AirBnB? The disruptive home-sharing industry has made it so hotels are not your only option. But does that mean a stranger’s apartment is a better choice than a place with room service and a cleaning staff? It’s a tough call. The answer depends on how you’re traveling. Spoiler alert: this fight doesn’t have a winner. Instead, some kinds of business travel are way more convenient with a hotel involved, and some are better suited for AirBnB. Today, we discuss the difference, and how to know which to choose for your next trip. Make an informed decision, with all the pros and cons accounted for. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Bayer Bayer creates medicine to treat allergy symptoms, so allergies don’t get in the way of a good time. From advances in health to innovations in agriculture, Bayer is advancing medicine for a better life. At Bayer, this is why we science. Mailchimp Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com The post MBA1381 Hotels vs AirBnB for Business Travel appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think digital marketing is only for digital products? Come on now. Webinars work. We’re not saying that because we run a webinar software company, WebinarNinja (ok, we’re not only saying that because we run a webinar software company, WebinarNinja). We’re saying it because it’s true, and more entrepreneurs need to know.  Unfortunately, too many entrepreneurs assume that certain kinds of marketing — like webinars — don’t apply to selling shirts or car parts or craft beer.  It’s Q&A Wednesday, and one of our listeners wants to know how webinars can market their good ol’ fashioned, real-world, tangible, physical product. e-commerce and brick & mortar businesses can get sales, growth, and customer lifetime value from webinars — just as easily as online coaches and SaaS developers can. Tune in, and hear how you can use webinars to better convey the “feel” and real value of physical goods. Plus, hear about our upcoming free course on automated webinars that you can use to pitch your product all day, every day. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now American Express You said “yes” to starting a business. “Yes” to turning an idea into reality. “Yes” to earning your first dollar, and many more. Now, say yes to the American Express Business Card, with no annual fee, payment flexibility, and other solutions for a growing business. Get the powerful backing of American Express — and don’t do businesses without it. Learn more at americanexpress.com/no-annual-fee Show Links How To Create Your Automated Webinar System Logitech Brio Logitech C920 AudioTechnica ATR 2100 The post MBA1380 Q&A Wednesday: I sell physical goods. How would webinars work for my business? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No, today’s title is not a typo.  It’s a famous quote from marketer Dan Kennedy, whose understanding of value — and how to communicate it — made him one of the most successful copywriters ever. Kennedy understood that price isn’t just a number that represents profit. Price is also a signal, a window into something less concrete, but just as important: value. Every entrepreneur needs to master the distinction between price and value, and the relationship between the two. Today, we’ll discuss what this quote means, and how you can apply it yourself and your business. You’ll learn why “free” is never free, and why a lower price doesn’t guarantee savings. Discerning value, relative to price, is a must-master skill for entrepreneurs. We’ll use our own business as an example, as we recently had to shop for something crucial our company needs. Whether you’re buying or selling, paying more might be your best move. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Avalara Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more. Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all  your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links Oxygen Webflow WebinarNinja Profitwell How To Build Your Own Automated Webinar System The post MBA1379 Why Pay Less When You Can Pay More appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s a great coach worth? Bill Campbell was a legend among legends. From coaching football to coaching the likes of Steve Jobs and Jeff Bezos, Campbell’s ability to get the absolute best out of people echoes across business today.  In Trillion Dollar Coach, Campbell’s coach-ees unpack what made his coaching so effective — and how you can get the best from your own team. This is a Must-Read for leaders of any kind, but especially business leaders. Trillion Dollar Coach is packed with lessons that apply to any industry, as it sharply defines the responsibilities and priorities of a truly impactful “coach.” Reading this had a profound impact on our own intrepid host (and coach), Omar, that he couldn’t wait to share. Learn how to communicate, motivate, and get the best out of your team from possibly the greatest coach of all time. Hear what makes this book so truly important. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mailchimp Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com HoneyBook HoneyBook is an all-in-one business management platform for creative small businesses. They make it easy to streamline your process with client and calendar management tools, plus custom branded proposals and contracts. Save hundreds or thousands of hours a year. Get 50% off your first year at TryHoneyBook.com/MBA. Show Links Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle How to Build Your Own Automated Webinar System The post MBA1378 Must Read: The Trillion Dollar Coach by Eric Schmidt appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spoiler alert. It doesn’t get better — but you do. If you’re an entrepreneur suffering from early-stage burnout, you may be asking yourself if this gets any easier. It’s an understandable question; sometimes, we plug away beyond the point of reason because we believe it’ll be worth it down the road. We work more, and harder, than is arguably healthy, because we want to bask in that end-of-the-tunnel light later. But is this a realistic expectation? Can we count on relief once our business is established? Today, we help you balance realistic notions of long-term entrepreneurship with healthy hopes for a less stressful future. Too many business coaches and gurus paint an overly rosy picture (usually of a laptop on a beach somewhere). That said, sustainability — both for your business and your lifestyle — is achievable. Tune in as we discuss how the struggle changes from year to year, and how we as entrepreneurs change with it. We’ll explain what to expect as you move forward, and how to handle it.  Approaching your future with the right mindset will make all the difference. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now ActiveCampaign ActiveCampaign is a Customer Experience Automation platform for growing businesses. We help entrepreneurs understand how to manage, nurture, and convert your leads to sales. To set up a funnel that moves your leads forward, head over to ActiveCampaign.com/100MBA and start a free trial. You’ll get a second month free, free migration from any other platform, and 2 free one-on-one sessions with a member of the ActiveCampaign team to help you set up your nurture sequence. Head to ActiveCampaign.com/100MBA today! Show Links Your Key Steps to Creating an Automated Webinar That Converts EasyCourse The post MBA1377 Does Business Get Easier as You Grow? + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We are living in the Podcast Era — and smart marketers know it. We recently spoke at the Click Engage Convert digital marketing conference in Melbourne, and couldn’t wait to explain how podcasting changed everything for our business. In fact, our own $100 MBA Show producer gave a talk on exactly how to market via podcast — whether you actually host one or not. You read that right: you don’t have to host a podcast to market on one. In fact, today we discuss 3 different avenues you can take in podcast marketing. Whether you’re ready to fire up the mic yourself, or simply want to use an existing podcast to help build your brand, there are options.  Podcasting has already surpassed other, more traditional media in marketing and advertising opportunities. Our own experience is the perfect example!  Tune in, and learn how to market in today’s podcast-crazy media landscape. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now! Avalara Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more. Show Links Your Key Steps to Creating an Automated Webinar That Converts The post MBA1376 3 Ways to Market Your Business with Podcasts appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve heard that Facebook ads work. You’ve also heard they can be expensive, time-consuming, and hard to understand. Well, you heard right. But that doesn’t mean you can’t figure Facebook advertising out! It’s Q&A Wednesday, and we’re helping one listener tackle The Social Network, however imposing it might seem. Fortunately, we know how to test the waters of a Facebook campaign, and what initial steps a Facebook advertising noob should take. First hint: you’re not necessarily advertising your product. Today, we’ll explain what kinds of Facebook ads are best for beginners, and how to organize your first campaign for minimal risk and maximum return. We’ll discuss what to spend, how to spend it, and how to target the easiest conversions first. We’ll also recommend our favorite online tools that make Facebook advertising easier and more efficient. If you’re not careful, you can lose significant money advertising on Facebook. But if you’re prepared, you can make every cent a “Like”-worthy investment. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now! Hello Monday from LinkedIn Jessi Hempel is back for Season 2 of Hello Monday from LinkedIn! The show is filled with great advice that sticks with you. Each week, Jessi sits down with a featured guest to uncover valuable lessons that you can apply to your own career. Every episode is like a helpful chat with someone whose experience you can truly learn from. Check out Hello Monday on Apple Podcasts, Stitcher, or wherever you listen to podcasts. Show Links Your Key Steps to Creating an Automated Webinar That Converts AdEspresso The post MBA1375 Q&A Wednesday: Where should I start with running Facebook ads? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Got stage time at a conference? It’s time to perfect your deck. If you’ve ever spoken at a conference, you know that the right slideshow can make all the difference. But too many people think that more is…well, more when it comes to your slides. They don’t realize that the best slides don’t say it all — they simply help you say it better.  Today, we explain how to create efficient, stripped-down slides that get your ideas across and make them more  memorable. From content to formatting to length, we’ll help you design a presentation that lets you shine.  How many slides, how much to put on them, how to prepare: in this episode, we cover it all. Plus, we’ll explain why the title is so crucial to your presentation, and how to nail it. Learn how to create a presentation that’ll make conference organizers happy, hook your audience, and boost your personal brand. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mailchimp Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all  your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links Your Key Steps to Creating an Automated Webinar That Converts The post MBA1374 Creating Your Presentation Slides For a Conference Talk appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can’t get your business ball rolling? Maybe you need a (virtual) hand.A little help can mean the difference between staying on your current plateau and leveling up. In the early phases of building a business, it might feel premature to make hires. But there are affordable, practical options out there in the wide digital world. Why not take advantage?Remember: time is always more valuable than money. And hiring help = buying time.Today, special guest teacher Trivinia Barber is here to explain how you can make serious strides with a virtual team. Barber is a scaling and team-building expert who champions the “Momentum Method” of growth and efficiency. Her specialty: finding VAs (Virtual Assistants) to take the weight off your shoulders, so you can move faster.Think of the things that suck time from your schedule. Then imagine them taken care of! Barber will explain how to find, recruit, and nurture virtual help that can empower you to finally make some progress. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksTop 3 Hiring Mistakes to Avoid With Your Next HireLoomThe post MBA1373 Guest Teacher: Trivinia Barber – How to Create Business Momentum with Virtual Teams appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.