The $100 MBA Show

Ready to extend your reach way beyond your daily working hours? If you have a course to sell, there’s a method that can save you a ton of time and energy, all while bringing in passive leads and sales.Automated webinars.Some people call them “evergreen” webinars. Whatever the name, they’re more than just videos. They’re pre-recorded interactive lessons, optimized to generate leads, sales, or both. And they work! You can build your authority and sell your course around the clock.…but only if you do these webinars right. So many people do them so, so wrong.Yes, we also own a webinar software company. So we’ve seen what makes these increasingly popular lessons work – and what makes them totally crash and burn. Today, we’ll share the most important Do’s and Dont’s — no matter what software you use.Learn the unique advantages that automated webinars have, and the key elements necessary to make them effective. Your course is about to sell to a whole new group of people. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lifetime memberships can be tricky, especially as your business grows. When something changes, how can you honor your long-standing arrangements without losing money?How can you change the terms of your service without ticking off your earliest supporters?It’s Q&A Wednesday, and we’ve got a coach who’s ready to add significantly more value to their original lifetime package. It’s not what those O.G. customers signed up for, but it’s also not something to exclude them from. So what now?This is going to happen. And there’s an honest, straightforward way to handle it.Learn how to keep your lifetimers happy, even as the success they first helped you find changes shape. Get to where you’re going without forgetting the ones who got you here. There’s a fair solution to every situation in business, including this one. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Almost everyone has a cool idea for a business. Almost no one will actually do it.Will you?Today, we’ve got your first step. Do this one thing now, and you’ll be closer to actually starting your business than most of the would-be entrepreneurs who never make it past a great idea. The best part? It doesn’t even have to take long.“Analysis Paralysis” ends today.Take this step before you even create your first product. If you already know what kind of product you want to build, use this exercise to refine it. But whatever you do, start with this crucial move.What is it they say about a journey of a thousand miles? Let’s get started. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The best product doesn’t win. The product with the best story wins.Narrative is how we learn. More importantly, it’s how we’re convinced. Stories take a lesson, person, or product past the gates of our conscious decision making and into the most impressionable parts of our minds.Ask any great teacher which lessons work best: the ones with facts and stats, or the ones with stories.Today, special guest teacher Graham Brown is here to explain how to find and use your business’s story. With examples from history and business, Graham proves how stories create the context for understanding that truly drives decisions on an emotional level.A business without a story is powerless. Tune in, learn how to harness the power of storytelling, and get access to a great free resource. Click Play!Asia Tech PodcastLeadership in the Exponential Era by Graham BrownSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Forget the dollar, the euro, the pound. The most valuable currency on Earth is time.So let’s get you more of it.Odds are, you’re doing things you don’t have to. These tasks are thieves, robbing you of the  precious resource of time — a resource that can’t be replenished. Your time alive is a bank account from which you can only make withdrawals. When you run a business, it’s easy to lose track of how much is coming out.You might be surprised just how much time you can save, when you take a look at your day systematically.Today, we’ll explain how to conduct a time inventory, and offload the biggest time-suckers to other people. You may find that what you think are small, quick tasks are actually adding up to hours per week of waste. Don’t surrender another second!We’ll share strategies and resources you can use to accurately diagnose your time usage, identify the waste, and get it off your plate. The best part? As shocked as you might be by where your time is going, you may be just as surprised at how affordable it is to outsource. What’s the point of entrepreneurship, if not to gain the freedom to live life? Take these tips, get some time back, and use it however you want — before your time runs out. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Current events can produce more than anxiety. In fat, they might just be your secret marketing weapon.“Newsjacking” is a tried-and-true trick in which you tie your marketing to national and global events. Whatever the media’s fixated on, you can leverage it to promote your business– if you’re creative enough.And yes, it’s ok if it’s a (little bit of a) stretch.Today, we’ll review some of the best examples of newsjacking from hard-hustling entrepreneurs who looked at the news and found relevance for their target audience. Whether it’s sports, politics, or simply recurring items that always find their way into the news cycle, you can hitch a ride on trending stories to boost your brand.Heck, even we do it now and again.It’s a great traffic generating trick, and it doesn’t need to be scammy or disingenuous. You just have to see the relevance and value your audience sees when they turn on the news. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Always, always test the MVP – no matter what you’re selling.If you don’t know, the MVP (Minimum Viable Product) is the first iteration of a product you can sell. It’s the barest-bones, cheapest-to-produce version of something you can still sell at a profit, to test the market potential of your idea in the real world. And you should always start with one.It’s easy to create an MVP for a service or digital product. With physical goods…you just need the right resources.It’s Q&A Wednesday, and we’re helping one listener get their first units out the door. As it turns out, it’s cheaper and easier than ever to manufacture – and not just by outsourcing.Yes, manufacturing locally is an option, depending on what you’re making. It might even be a better option than good ol’ China.Today, we’ll give you the information and resources necessary to sell your 1.0 like a smart, lean startup. Plus, we’ll explain how you can start pre-selling your product before a single unit leaves the assembly line. We’ll also explore the creation of your MVP as a marketing asset. Get the gears turning – literally, in this case. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, it’s not how you make decisions, but when.When you’re faced with a major choice, with significant stakes on the line, you have to make sure of one thing before you decide. You have to make sure that the context in which you make your decision isn’t putting the kind of pressure on you that distorts your thinking.Sometimes, it’s more important to make the best decision than it is to make a quick decision.Sometimes, we make decisions before we have to, just to relieve the pressure of having to make one. And while we’re all for moving forward generally, sometimes, pumping the brakes is the smartest decision you can make.Today, we’ll explore how to tell the difference between patience and paralysis.A long time ago, our host Omar made a decision he shouldn’t have. If he had just waited, a better option would’ve revealed itself. Faced with a similar context later, he remembered what went wrong – and found options he didn’t see the first time around.It’s a lesson he never forgot. Now, we offer it to you.Learn how to create the conditions for good decision-making. Find options outside the lesser of two evils. Make the call, not just any call. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Still thinking about starting a business?Stop.This week’s Must-Read book for entrepreneurs is a classic. It’s a short, simple analogy that our intrepid host Omar first got as a gift from an old boss. Who Moved My Cheese? is all about getting out of your head and into the game, whatever your ambitions.It’s just as relevant today as it was when Omar first read it.A parable for the self-starter, this book doesn’t take long to read, but it stays with you for…well, forever. Its timeless takeaways will get you unstuck from the paralysis of fear and hesitation, the biggest obstacle to entrepreneurial freedom.Hey, it’s a classic for a reason.Take a lesson from one great author, and some fictional mice. It just might be the story you need to actually, finally make your move. Click Play!Who Moved My Cheese? by Dr. Spencer JohnsonDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing only has a few unbreakable rules. One of them is to never overwhelm the prospect with too much information.Confusion is kryptonite for sales. But it can be incredibly hard to know when you’re confusing your audience. That’s because it’s exceedingly difficult for someone on the inside of a business to understand the outsider’s perspective.Unfortunately, all customers are outsiders by definition.Today, we’ll discuss how to streamline, simplify, and otherwise make it easier for your audience to understand what’s going on. Because only then can they be expected to truly consider a purchase.You’ll never be perfectly inside your customers’ heads (wouldn’t that be nice?). But you can have a grasp of how much information an average person can process before they tap out and move on. Listen in , and see if your messaging needs a little whittling down. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.