The $100 MBA Show

Diversity is never an accident.Making sure your company speaks with the right mix of voices takes a little effort. But as today’s special guest teacher explains, it’s beyond worth it. When you invest in female empowerment, it comes back big.In other words, it’s not only about justice. It’s also about business.Janel Dyan is a brand strategist who specializes in helping companies uninstall their glass ceilings. Today, she explains why it’s so vital to purposely keep the doors to power open for women. Click Play!Story. Style. Brand. by Janel DyanJanel DyanSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Viral”: as a buzzword, it’s past its prime. As a marketing concept, it just needs a little fine-tuning.Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing.It’s not that you can’t have a “viral” moment. It’s just that you want the hype to last longer than a moment.Tune in, and hear about realistic strategies to create genuine, reproducible buzz around your product or service. With the right product, and the right product/market fit, the good word can really spread itself. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some customers are worth more of your time and resources than others.I know, that sounds harsh. But it’s better for all customers when you understand this simple truth. It’s not that your “best” customers are inherently superior. It’s just that they’re a better fit for your product or service.…which means they’re worth a little extra love.Today, we discuss how to figure out who your real cheerleaders are: the ones who stay engaged, love what you do, and spread the word. Then, we’ll talk about how to recruit even more customers who fit that profile. Focus on the customers who give you the best ROI and CLTV. Click Play!1,000 True Fans by Kevin KellyThe MerryMaker SistersSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Believe it or not, offline businesses still exist.I know, right? Crazy. But it’s Q&A Wednesday, and we’re helping one listener get some marketing traction for a local clinic. The good doctor knows his trade, but there weren’t many marketing classes in med school. Fortunately, he came to the right podcast.Today, we’ll discuss how to market a good-old-fashioned brick & mortar local business. With a healthy mix of online tactics and offline creativity, a booming local business is just a matter of strategy. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2021: where to start?We’re all eager to leave the past behind and conquer new challenges. But which challenges? How can you decide where to focus your time and effort? When the year is over, what will be your most impactful achievement?It’s time to prioritize.Today, we discuss how to zero in on what 2021 should be all about for you. The best part? Once you decide, the rest of your year is execution-only, with less stress and decision fatigue. Click Play!Shape Up by Ryan SingerSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As entrepreneurs, we like to think we’re logical.But as today’s special guest teacher explains, we’re subject to all kinds of limiting, wired-in behaviors that make less sense than we realize. Susan Robertson is an Innovation Strategist, someone who helps companies break out of the box and achieve new things. She’s here with a lesson in making yourself a more daring, more optimistic problem-solver by overcoming negative, inborn tendencies.Learn how to navigate the “negativity bias” that keeps most people from daring. With a simple technique from this lesson, you can see all-new possibilities. Click Play!Susan RobertsonSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

By now, newly remote teams are familiar with the challenges and struggles of working from home. That hasn’t made any of it easier.But it’s nothing new to us.Both The $100 MBA and WebinarNinja have always been 100% remote. With a few dozen employees on 4 continents — and half a dozen time zones — we’re somewhat ahead of the curve on this.Learn how to motivate (and trust) your team to get the best results. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Podcasts are a perfect way to gain exposure for your brand. But how do you get yourself on them?With a plan, that’s how.The good news is that podcasts are always looking for great guests. All you have to do is be one — a few times — and it won’t be long before the podcasts come looking for you. Trust us…we would know.Learn our system for making the rounds on podcasts, including how to approach your first few. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A year on, we’re still adjusting.Some industries were hit particularly hard by COVID — in particular, anything to do with travel and tourism. So what’s a successful travel blogger to do when travel isn’t really a thing? Turns out there’s quite a bit to do.It’s Q&A Wednesday, and we’re helping one listener navigate the new ‘rona reality. Tune in, and learn what you can do if the virus has put your business in a temporary slump. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s a new social platform in town.Much like TikTok took many by surprise, the latest (possible) game-changer is Clubhouse. It’s in private beta now, so you might not’ve heard of it. But it has the potential to make waves.But what’s it mean for you?Today, we explain what Clubhouse is (short version: an audio-only social platform), and discuss its potential for business marketing — and its weak points so far.Tune in, and get ahead of the curve. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.