

Lead Like a Woman
Andrea Heuston
The Lead Like a Woman Show, hosted by Andrea Heuston, features top women leaders who share their inspirational stories on life and leadership.
Episodes
Mentioned books

Jan 12, 2023 • 30min
Fail Faster
DeLynne Ano is the Founder of Runli, a business workflow automation app that simplifies business back-office workflows by automating the hand-off between employees and departments, thereby improving efficiency and reducing the margin of error. DeLynne has over 25 years of executive experience with Fortune 100 companies. Her mentoring of businesses has resulted in billions of dollars of client revenue growth in dozens of industries, from food, beverage, and packaging to entertainment and media. She started her consulting business, Scape Group, Inc., in 2010 where she helped her first client grow from $750,000 annually to $24 million. The growth came as a result of instituting processes and system design. After more than three decades of working with corporate suppliers and business owners, DeLynne has come to realize that small businesses cultivate creativity and innovation. Today, she owns and leads Playbook Makers and Runli, automated business processes that allow business owners to focus their energy working on the business, rather than in the business. The organization is a result of her passion for leveling the playing field and providing the tools needed for small businesses to play big. In this episode… How can you use processes and automation to deliver your best work? What are the benefits of creating standardized workflows? Systems and processes are essential for a business to run efficiently. They promote consistency, improve time management, and help reduce errors. To start, DeLynne Ano advises business owners to identify the work they do very well and surround themselves with people who are experts in the things they don't do well. It is also important to hire and delegate work to smart people, get your business organized, and work with mentors. In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by DeLynne Ano, the Founder of Runli, to discuss the benefits of automation and business processes. They also talk about DeLynne's business workflow app, her experience working with her sons, and tips for running a successful business.

Jan 5, 2023 • 29min
The Power of Scarcity
Mindy Weinstein, PhD, is the Founder and CEO of Market MindShift, a boutique digital marketing firm in Scottsdale, Arizona. She is a digital marketing expert named one of the top women in the industry globally. Mindy has trained thousands of professionals from organizations of all sizes including Facebook, the Weather Channel, World Fuel Services, and Hampton Products, and she continues to write for various publications. Mindy is also the author of The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. She has a PhD in general psychology with an emphasis on technology. She is also a Marketing Instructor at Grand Canyon University and the University of Denver, as well as a Program Leader at the Wharton School and Columbia Business School. In this episode… Do you get overwhelmed by the fear of missing out on something? Do you struggle to make the right decisions when faced with scarcity? Fear often has a big impact on our emotions and the decisions we make. The fear of losing something can be a big driving force when making buying decisions and is a tactic often used by marketers to drive sales. According to Mindy Weinstein, scarcity makes things more attractive and increases competition. In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Mindy Weinstein, the Founder and CEO of Market MindShift, about the power of scarcity. They discuss how scarcity marketing affects the brain, the relationship between inflation and scarcity, and the power of uniqueness.

Dec 29, 2022 • 27min
[Year in Review] Celebrating Courageous Leaders and Their Moving Stories
Andrea Heuston is the CEO and Creative Principal of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4Women Achieve Award. Andrea holds a degree in communications and design from the University of Washington. She is a speaker, author, and a volunteer who helps plan, purchase, prepare, and serve meals for the members of The Matt Talbot Center. Andrea is also the host of the Lead Like a Woman Show where she features top women leaders in order to share their inspirational stories on life and leadership. In this episode… Having hosted many guests on the Lead Like a Woman Show, Andrea Heuston has learned numerous lessons about leadership, growing a business, and supporting other entrepreneurs. Over the last year, she has talked with inspiring women who have overcome many challenges to build billion-dollar businesses and conquer their fears. Andrea has also interviewed various men who work tirelessly to support women and level the playing field across gender lines. This past year’s lineup includes powerhouse entrepreneurs and thought leaders like Rosalyn Taylor O’Neale, Warren Rustand, and Dame Stephanie (Steve) Shirley, who have been empowering and elevating others to greatness. In this episode of the Lead Like a Woman Show, host Andrea Heuston is joined by Dr. Jeremy Weisz, the Co-founder of Rise25, to talk about some of the most impactful interviews she has hosted over the last year. They discuss tips for building a business, supporting women in leadership, and the power of the mindset. Tune in to hear remarkable stories from incredible go-getters around the world!

Dec 22, 2022 • 33min
Never Fear Failure
Tim McDiarmid is the Founder and Owner of The Good Kind Hospitality Group. The world traveler who is Canadian by birth and resides in San Antonio provides culinary and artistic creations that fit perfectly with any type of event. As a serial entrepreneur, Tim specializes in running multiple business endeavors. Her first company, Tim the Girl, combines bespoke catering and event planning. She also operates The Good Kind, a modern market and cafe which builds on Tim the Girl's vision of providing her community with food that is clean, nourishing, sustainable, and delicious. Tim also owns an event venue, Ivy Hall, which is a beautiful garden space that hosts weddings, birthdays, corporate events, and more. After many years in business, she is sharing her knowledge and providing guidance through the Bravery Strategy, a coaching and consulting business for aspiring entrepreneurs. In this episode… How much freedom do you want in your life? What strategies can you use to gain more freedom financially, in your business, or in your personal life? According to Tim McDiarmid, everyone is capable of finding freedom. However, you have to be willing to take big risks to achieve this freedom and gain success. Tim, who has gone through similar challenges to find freedom, advises entrepreneurs to embrace failure, be authentic in their professional careers, and learn how to make the right choices. Tim McDiarmid, the Founder and Owner of The Good Kind Hospitality Group, joins Andrea Heuston in this episode of the Lead Like a Woman Show to talk about her experience building a business in the hospitality industry. Tim explains how she supports women through her business, her experience on the show Chopped, and her new program for entrepreneurs.

Dec 15, 2022 • 23min
Show Your Worth
Shelmina Abji is a TEDx speaker, board member, former Vice President at IBM, author, and angel investor. She started her career as a software engineer and then moved into sales and sales leadership, guiding global teams to deliver over $1B in annual revenue and serving as a key decision-maker in hiring and promoting hundreds of professionals. Shelmina received extensive leadership training at IBM, Harvard University, and UCLA. As a global empowerment speaker, she has addressed attendees at companies, conferences, and colleges that include Google, Edward Jones, National Center for Women in Technology, Black women in STEM, and Harvard. In this episode… How do you show up as a leader? How can you be intentional in your leadership to advance in your career (and help others advance too)? Shelmina Abji advises women to focus their attention on eight intentional strategies that will help transform their careers. These intentional methods include being strategic in your leadership journey, learning how to overcome obstacles, being intentional in your personal growth, and creating more value for others. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Shelmina Abji, a TEDx speaker and author, to discuss strategies for intentional leadership. Shelmina shares her career background, explains the concept of “the power of quotient,” and talks about her book, Show Your Worth.

Dec 8, 2022 • 32min
One Bold Move a Day
Shanna A. Hocking is a leadership consultant, philanthropic advisor, and keynote speaker with 20 years of experience raising hundreds of millions of dollars and leading large teams at organizations such as the Wharton School of Business, Children's Hospital of Philadelphia, the University of Alabama, and Duke University. She is the Principal of Hocking Leadership, an organizational leadership, fundraising, and philanthropic advisory firm. Shanna's clients include universities, national nonprofit organizations, global businesses, and family foundations. Her articles have been published in Harvard Business Review, Fast Company, Huffington Post, Motherly, and Forbes. Her expertise has been featured in Entrepreneur, Chicago Tribune, Today.com, Insider, The Muse, American Express Business Insights, and Thrive Global, among others. Shanna is also the author of One Bold Move a Day. In this episode… Do you find it difficult to celebrate your wins and accomplishments? How can you ensure that you learn and grow throughout your career? Leadership consultant Shanna A. Hocking's advice is to take small, bold, actionable steps every day. Being a great leader doesn’t happen overnight, but you have to make a conscious choice to move forward. It is therefore essential to be grateful, empower others to achieve success, and find joy in the challenges. Make an intentional choice to celebrate the small wins every day. In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Shanna A. Hocking, the Principal of Hocking Leadership, to talk about making bold career moves. Shanna discusses the benefits of celebrating your accomplishments, the four mindsets for making bold moves, and why workplace culture is about connections — not presence.

Dec 1, 2022 • 35min
Success Leaves Clues
Lisa Druxman is a mom on a mission. She is the Founder and CEO of FIT4MOM, the parent company of FIT4BABY, Stroller Strides, and Body Boost. With nearly 2,000 class locations nationwide, FIT4MOM is one of the fastest-growing franchises in the country. Lisa is also the author of The Empowered Mama and the host of The Empowered Mama podcast. Lisa and FIT4MOM have been featured numerous times on NBC’s Today Show, CNN, The Montel Williams Show, and Access Hollywood and profiled in magazines, including Entrepreneur, Woman’s Day, Good Housekeeping, and Self. Lisa is a speaker, a writer, and a thought leader with a passion for helping moms get out of an overwhelming life and into a healthy and happy life. In this episode… What makes you feel empowered? Do you enjoy learning from successful leaders or being part of a community? Lisa Druxman loves learning from successful women. She thrives working with other women in a supportive values-based community. According to Lisa, success leaves clues that others can learn from and use to achieve success in their own lives. No one becomes successful by accident — you must work for it and learn to do it without letting it overwhelm your life. In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Lisa Druxman, the Founder and CEO of FIT4MOM, about women empowerment and building a franchise business. Lisa shares tips for overcoming being overwhelmed, the value of creating a supportive community, and the benefits of having a franchise.

Nov 24, 2022 • 39min
Fear is Boring
Bonnie Low-Kramen is the President and CEO of Ultimate Assistant Training and Consulting Inc., and she’s an author, workplace expert, and public speaker. In February 2022, Bonnie gave a TEDx talk called “The Real Reasons People Quit.” For 25 years, she worked as the Personal Assistant to Oscar winner Olympia Dukakis and her husband, Louis Zorich. Her best-selling book Be the Ultimate Assistant: A Celebrity Assistant's Secrets To Working With Any High-Powered Employer was self-published in 2004, in its fifth edition, with the foreword written by Olympia Dukakis. Bonnie is a Co-founder and Former President of New York Celebrity Assistants, a professional networking association for assistants, started in 1996 by eight celebrity assistants. She teaches the Be the Ultimate Assistant workshop and co-hosts the Be the Ultimate Assistant podcast series with productivity expert Vickie Sokol Evans. In this episode… What does it take to be the ultimate personal assistant? What are the top qualities and skills essential for supporting high performers? When Bonnie Low-Kramen started her career as a celebrity personal assistant more than 20 years ago, she faced many challenges. She didn't have anyone to guide her, offer support, or provide training in her line of work. Using her experience, Bonnie is now on a journey to help other assistants facing similar problems navigate difficult and toxic work environments. Her goal is to offer guidance and training to personal assistants who want to feel appreciated and respected, be well compensated, and work in a safe and healthy environment. In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Bonnie Low-Kramen, the President and CEO of Ultimate Assistant Training and Consulting Inc., about being an ultimate personal assistant. Bonnie talks about common challenges personal assistants face, how she supported Olympia Dukakis' success, and the benefits of asking for what you want.

Nov 17, 2022 • 33min
Practice Radical Self-Care
Dr. Amy Morrison is the President of the Lake Washington Institute of Technology (LWTech). As a first-generation college graduate and passionate supporter of workforce education, she is committed to her career advocating for college students and community and technical colleges. She is extensively involved in local, regional, and statewide initiatives. She is also involved in statewide community and technical college system work, including chairing the President's legislative and strategic visioning committees. Before leading LWTech, Dr. Morrison served for nearly 10 years in Vice Presidential roles at Clover Park Technical College. She began her community and technical college career at Bates Technical College in 1999. Before her current job, Dr. Morrison served as the Deputy Director in the Office of Congressman Norm Dicks, where she focused on higher education and workforce outreach. In this episode… How often do you spare the time to take care of yourself? Do you prioritize your health and well-being? Self-care is essential to being a good leader. You are responsible for showing up healthy every day to be at your best so you can effectively take care of others. Many leaders ignore their health and well-being, which often negatively impacts their work. Dr. Amy Morrison advises leaders to take a break and regularly practice radical self-care. In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Dr. Amy Morrison, the President of the Lake Washington Institute of Technology, to talk about public service and the importance of self-care. Dr. Morrison shares her background, the skills she learned from running political campaigns, and her upcoming book.

Nov 10, 2022 • 34min
Grace Within Uncertainty
Quinn Rose is the Founder of Story Based Brands, a video production company based in Portland, Oregon, that helps businesses and organizations make a bigger impact through video. Native to Portland, Quinn moved to New York City to pursue her childhood dream of being an investigative reporter. There she co-produced a documentary on the NYPD Stop and Frisk policy, which now has over eight million views and is mentioned in a federal ruling. She also reported courtside at the 2016 Summer Olympics. Her stories and interviews aired in 256 countries, reaching a TV audience of over one billion, and her team's corporate videos continue to break records worldwide. From there, Quinn continued working in international events and writing, producing, and directing videos and teaching workshops to students and adults. Her focus is on one goal: to use her journalistic lens and passion for stories to support mission-driven companies. In this episode… The future is always uncertain. No one can predict the future or know for sure what it holds. Should that stop you from pursuing your passion? To successfully navigate the uncertainty of the future, Quinn Rose chose to trust herself. She believes in following your unique path and pushing yourself out of your comfort zone. Your life can take a different direction than other people's. Quinn's advice is to spend quality time alone, learn more about yourself, and live on your own terms. You should trust the process and reach for what makes you happy. In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Quinn Rose, the Founder of Story Based Brands, about the value of following your own path. Quinn shares her experience as a reporter, working on a documentary about NYPD's Stop and Frisk policy, starting a video production company, and her advice for identifying your passion.