Mindy Weinstein, PhD, is the Founder and CEO of Market MindShift, a boutique digital marketing firm in Scottsdale, Arizona. She is a digital marketing expert named one of the top women in the industry globally. Mindy has trained thousands of professionals from organizations of all sizes including Facebook, the Weather Channel, World Fuel Services, and Hampton Products, and she continues to write for various publications.
Mindy is also the author of The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. She has a PhD in general psychology with an emphasis on technology. She is also a Marketing Instructor at Grand Canyon University and the University of Denver, as well as a Program Leader at the Wharton School and Columbia Business School.
In this episode…Do you get overwhelmed by the fear of missing out on something? Do you struggle to make the right decisions when faced with scarcity?
Fear often has a big impact on our emotions and the decisions we make. The fear of losing something can be a big driving force when making buying decisions and is a tactic often used by marketers to drive sales. According to Mindy Weinstein, scarcity makes things more attractive and increases competition.
In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Mindy Weinstein, the Founder and CEO of Market MindShift, about the power of scarcity. They discuss how scarcity marketing affects the brain, the relationship between inflation and scarcity, and the power of uniqueness.