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Right About Now with Ryan Alford

Latest episodes

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Nov 20, 2020 • 19min

Weekly News Update 11.20.20: Philadelphia Cream Cheese Campaign; Truly Hard Seltzer Provides Private Plane for Essential Workers; Sneak Peek of 2022 Honda Civic; Opinion on Twitter Fleets

Welcome to another news episode from The Radcast! In this episode, host Ryan Alford and news co-host Reiley Clark, chat about the following topics:Philadelphia Cream Cheese Campaign mocking release of gaming consoles. We  tell you why we think it's genius.Truly Hard Seltzer sends essential workers home on private planes. Did someone ask for more examples of empathy marketing strategies? We break it down for you here.Honda gave a sneak peek to Twitch streamers of the brand new Honda Civic 2022. Companies have been trying to enter the digital space and Honda successfully found a way to reach their target audience. Hint: You need to meet your audience where they are at.We break down our opinions on Twitter's new story format, Fleets.Be sure to check out our YouTube channel to see the full video to this episode and others. Follow along for exclusive marketing tips and strategies @the.rad.cast on Instagram | To stay in touch with us, you can follow us @ryanalford and @roseyrei_ | The Radcast is a product of Radical Company If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 17, 2020 • 31min

The Growth and Significance of Empathetic Marketing in Today's World

Happy Tuesday, and welcome to another episode on THE RADCAST! In today's episode, host Ryan Alford and guest Mike Weston, Radical's Creative Director, talk about the traditional side of consumer relations and understanding your audience.This episode highlights the importance of understanding and relating with your audience. Having a solid relationship with your audience is pivotal for marketers. Tap into the emotions of your audience. This doesn't mean make them cry. Empathetic marketing is bigger than that. Walk in the shoes of your audience, relate with them, and share content and information that will benefit them.If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | Have a great week and we'll talk to you soon! #theradcast  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 10, 2020 • 40min

James Gregson, Digital Creative Director, Americas, The LEGO Group - Discussing Digital Commerce and Marketing

Welcome to another episode of THE RADCAST! In this episode, host Ryan Alford discusses strategic digital commerce and marketing strategies with James Gregson, Digital Creative Director, Americas at The LEGO Group.In today's episode, host Ryan Alford chats with James Gregson, about these  marketing topics:How Jame's career journey took him to LEGOs.Where James finds creative inspiration and why thats so important.How he accomplishes a healthy work and life balance.Social media marketing strategies for 2021.And more hot marketing trends!Follow James on LinkedIn and other social media platforms @jlwgreg | If you enjoyed this episode, like and share it.  Let us and the world know you're listening by tagging us on Instagram @the.rad.cast | And don't forget to tune in next week!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 3, 2020 • 40min

2021 Marketing Trends: How-to Involve your Audience

Happy Tuesday! For today's episode, host Ryan Alford interviews Josh Hill, Radical's very own Digital Marketing Manager.Ryan and Josh discuss the marketing trends they think could be big in 2021. They highlight ways to bring your customers into your marketing strategies, how to leverage your e-commerce tools, and more.Tune in to Ryan and Josh as they dissect the rapidly changing marketing landscape. We'll have a part two soon!Subscribe to THE RADCAST for marketing strategies, marketing and pop culture news, and more! | Follow us on Instagram @the.rad.cast | Follow our host @ryanalford | Visit our website www.theradcast.com  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Oct 27, 2020 • 36min

Ryan talks with Dave Gerhardt, one of the leading voices in B2B marketing and E-Commerce

It's TIME for another episode! Today's episode features author and one of the leading voices in marketing, Dave Gerhardt, CMO at Privy, the #1 sales app on Shopify.In this episode, host Ryan Alford, and Dave Gerhardt talk about:The balance perspective on "the machine" of e-commerce versus true brand marketingBoth Dave and Ryan's take on balancing work and lifeMarketing trends for brands and e-commerce into 2021This episode is anything but light. There's tons of information from the moment we hit record to the end of the episode. If you listened to the whole thing, then you received the promo code for Dave's latest book, The E-commerce Marketing Playbook. Go to privy.com/book and use code RADCAST for a sweet discount on Dave's book!Subscribe to THE RADCAST for more episodes! | Follow us on Instagram @the.rad.cast | Follow our host on Instagram @ryanalford | See you next episode! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Oct 23, 2020 • 29min

Weekly News Update 10.23.20; FiveStars Loyalty Program; Job Outlook in the Digital Industry; Marketing Trends of 2021

In this episode of The Radcast, Ryan and Reiley give us our Weekly News Update for the week ending 10.23.20.It's FRIYAY! We have some great headlines for you today... FiveStars, the service we know and love, has raised a little over $50 Million. CEO and Co-Founder, Victor Ho, said the money raised is to expand their current services to help small businesses. Jobs that are on the horizon in the digital industry: Cyber Security Expert (I mean common... with practically everything moving to online in one way or another, it's important to have a security expert ensuring no data will be taken, manipulated, or hacked, etc!!! You get the jist - Protect your stuff.) Graphic Designers (This is a no brainer! As more online networking and shopping takes place the need for quality work that makes an impact is vital!) User Experience (It's important for each business to take the user's experience on the website into consideration.  Make it easy. Make the transactions seamless. UX designers are your people!) Marketing trends leading into 2021: Have passion in your brand!!! Purpose Human Connection Agility Fusion Trust Participation Talent  Transformation  Follow along for more radical happenings in the business and marketing world...  SUBSCRIBE! Visit us at theradcast.com | Instagram: @the.rad.cast | Instagram: @ryanalford | Get your GVL Hustle gear we mention in the episode, here! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Oct 20, 2020 • 37min

Get to know your customers and build your brand; How the VP of E-commerce at Conn's HomePlus takes what he learns from customers to make a better user experience

What's up?! -- And happy Tuesday! You're listening to the latest episode from THE RADCAST! This episode tells us business people something we should consider more in our e-commerce strategies -- the user's experience! In this episode, host Ryan Alford talks with VP of E-commerce at Conn's HomePlus, Satya Sivunigunta. Satya entered UX design and management before it was even considered UX designing. He's worked at Nike, Microsoft, JC Penny's, and more.One of the key take-aways from this episode, are the steps to better understand your customers. Ryan and Satya discuss working with big names, navigating e-commerce strategies through the holidays in a Covid world, the important parts of brand management, and more!Follow along for more radical happenings in the business and marketing world... visit us at theradcast.com | Follow us on Instagram @the.rad.cast |  Follow our host on Instagram @ryanalford | For more information about Conn's HomePlus, visit their website here | Connect and follow with Satya on his linkedin here | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Oct 16, 2020 • 22min

News Update: Empathy in marketing; Walmart's new Black Friday sale; #SendNoods; Halloween's impact on candy companies

Weekly News Update for the week of October 16, 2020.What's up?! - It's Friday! Here's the weekly news update from THE RADCAST:Bringing empathy into marketing: the strategy more businesses should be usingWalmart's new Black Friday sale: How they are conducting Black Friday in a Covid-19 world.Kraft's campaign on National Noodle Day: #SendNoodsWhat's halloween going to look like for candy companies?Follow along for more radical happenings in the business and marketing world... visit us at theradcast.com | @the.rad.cast | @ryanalford If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Oct 13, 2020 • 31min

Radical E-commerce - From Performance Marketing to Branding and the best platforms in 2020

Host Ryan Alford and producer Reiley Clark share practical steps to build an e-commerce strategy in 2020.Ryan leverages his 20 years or marketing and digital experience in sharing examples and steps every brand should consider. In this episode, he highlights some of the most unique strategies he's seen, talks about how to build a better strategy, and offers practical advice on everything from platform choice to leveraging branding and performance marketing. Get ready for another episode with Ryan and Reiley as they get into Radical's perspective on e-commerce!Follow The Radcast for more radical business and marketing content, advice, and strategies | To learn more about Radical Company, check out Radical here | Follow our host, Ryan Alford on Instagram! | Do you enjoy the podcast? -- Like, subscribe and leave us a review! | See you next time! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Oct 9, 2020 • 24min

Digital Malls, Big Tech: Do they have too much power?, Instagram Shopping on Reels, Viral TikTok videos and business responding... More business and marketing news here!

This episode highlights business and marketing news for the week of October 5-9, 2020.In this episode, host Ryan Alford and news co-host, Reiley Clark, break down some of the biggest headlines in the business and marketing world! Verishop: Digital Malls? Learn how it works in this episodeBig Tech companies in question of too much power: When is "enough" enough? What's the "fine-line" of power look like?Instagram shopping in reels: Make it easy for your costumers to leverage content into purchase! Learn how to accomplish that in this episode.Ocean Spray and viral Tik Tok video: How businesses should appropriately respond to viral content! For more from The Radcast, follow us on Instagram here |  Subscribe and leave us a review | To hear more from our host, follow him on Instagram here. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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