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The Radcast Network
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Apr 21, 2021 • 42min

Neurology in Marketing: The Art of Human Understanding with The Science of Execution

In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discusses how to optimize the creative when telling your brand's story. Samrat and Ryan both agree that marketers should represent the consumer first, then the branding and creativity will follow.These are the topics in today's episode:Branding with understanding (data, your customers, etc.).How to keep the narrative on social media fresh.The most effective ways to leverage branding.Dissecting a brand's social media presence (on apps like TikTok, Instagram, and YouTube).Keep up with neurology in marketing by following Neuro-Insights here!If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 2, 2021 • 19min

Weekly Marketing and Advertising News: Incentives to get Covid Vaccine; Lil Nas X and Nike; Voltswagen; Chipotle is Giving Away 100K in Bitcoin

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.These are Today's Topics:Lil Nas X and Nike Lawsuit.Voltswagen Rebrand.Covid Vaccine Incentives.Chipotle is giving away 100k in Bitcoin.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 30, 2021 • 31min

Tiktok Hits Different

In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discussing TikTok for brands, and how to optimize your content on the world's most dynamic social media app.Ryan and Samrat break down the following questions:Why do some videos perform well on TikTok?What is the best way to optimize your video content as a brand?How can brands "show-up" better on TikTok?Why should your brand be on the app?Keep up with neurology in marketing by following Neuro-Insights here!If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 26, 2021 • 31min

Weekly Marketing and Advertising News: The Future of TV and Streaming; Sour Patch Kids TikTok April Fools Prank Fund; Pepsi and Anheuser Busch TV Shows; Anthropology Digital Catalog on Pinterest

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.These are today's topics:The future of TV channels and streaming is changing. With the ongoing shift to streaming, The NFL is beginning to shift too. Big brands are creating their version of TV Shows. There's a unique marketing strategy hidden from these brand's efforts. April Fools Day is approaching. Sour Patch Kids is on-top of the day of pranks. Listen to see what's in this prank for you.Anthropology put its first digital catalog on Pinterest.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 23, 2021 • 39min

Explosive E-Commerce and Technology-Driven Fulfillment: B2B Brilliance from CEO and Founder of ShipMonk, Jan Bednar

Welcome to another episode on The Radcast. In this episode, host Ryan Alford talks with the CEO and founder of ShipMonk, Jan Bednar.Jan started this company in 2014 with a mission to help small to medium-size businesses "stress less and grow more". The company has brilliant branding, an engaging mission, and an established list of satisfied customers.Ryan and Jan discuss the following topics:Marketing ShipMonk.What makes ShipMonk radically different from its competitors.Current trends for e-commerce and technology-driven fulfillment centers. To stay in touch with Jan and ShipMonk, follow their company on Instagram @theshipmonk | @jan_and_shipmonk | Visit their website: www.shipmonk.comIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 19, 2021 • 36min

Weekly Marketing and Advertising News: E-commerce Data, SXSW Integration and Virtual Events, Clubhouse Creators First, and Roblox Goes Public

Happy Friday and welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford and news co-host Reiley Clark, break down this week's game-changing marketing and advertising news.These are today's topics:E-commerce Data: Spending has already increased online with $121 billion accounted for in 2021. What does this mean for your business? How can you optimize your e-commerce store and your digital space? The Radcast answers those questions in this episode.If you haven't heard, SXSW is going virtual this year. What are the ways your business can go virtual too? Listen to Ryan  and Reiley's digital suggestions.Clubhouse has officially taken off... or has it?Roblox goes public with a $41 Billion valuation. INSANE -- The Radcast talks through this valuation.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 16, 2021 • 27min

HopinTech: Creating Sustainable Solutions to Real Commuting Problems

In this episode on The Radcast, host Ryan Alford talks with two of the founders from HopinTech, Erich Ko and Boyd Reid.What is Hop In? Why did it start? What problems is this company solving? All these questions and more are answered in today's episode on The Radcast. In this episode on The Radcast, host Ryan Alford talks with two of the founders from Hop In Technologies, Erich Ko and Boyd Reid.Hop In is a Toronto-based, sustainably focused, commuting application company. Their mission is the following: "Hop In is building an ecosystem focused on improving the worker lifestyle by providing a marketplace of innovative solutions to the daily issues impacting the workforce." Visit their website here to stay on board with everything they're navigating through this software!If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 12, 2021 • 33min

Weekly Marketing and Advertising News: Avocados from Mexico Personalized Website; Smirnoff and SideBarre; Instagram Live Room; Pepsi Driftwell

Happy Friday! Welcome to another weekly news update. Friday's episode on The Radcast covers weekly marketing and advertising topics that keep you in the know. Host Ryan Alford and producer Reiley Clark, break down the following topics:1. Avocados from Mexico loyalty program, personalized website experience, and more.2. Smirnoff and SideBarre match up, giving introductory courses to barre sessions and mixology tips with Smirnoff's special flavors.3. Instagram Live Rooms and how to leverage this opportunity for your brand.4. Pepsi's Driftwell drink; instant relaxation is a sip away. If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 9, 2021 • 56min

MasterChef Top Finalist Noah Sims talks with Ryan about Personal Branding, Service, and Reality TV

Welcome to another episode on The Radcast!  In this episode on The Radcast, host Ryan Alford talks with MasterChef top 4 finalist, Noah Sims, about personal branding, the service industry, and the reality behind reality TV.Ryan and Noah talk about the audition process for MasterChef. They also discuss what it means to be a chef, and the art of creating  big, bold, beautiful flavors. Noah is not just a chef,  amongst other things, he is passionate about serving people. Noah has traveled around, helping people in need. By the time this episode releases, he's traveled back and forth from Texas delivering water, backpacks, and more supplies to those affected by the winter storm.But don't worry, this isn't the last The Radcast will hear from Noah Sims! If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 5, 2021 • 44min

Weekly Marketing and Advertising News Update 3.5.21: Bob Ross and Deepfake Video with Mountain Dew; Snapchat and IKEA Escape Room; Bitcoin; NFT

Welcome to this week's marketing news update. In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, talk about this week's marketing and pop culture news. Here is today's breakdown:Deepfake video of Bob Ross is painting a scenic view with Mountain Dew. The episode premieres tomorrow, March 6.Snapchat is teaming up with IKEA to create an escape room... what are you escaping from? - Clutter! Use IKEA furniture to organize the bedroom and escape the augmented reality.Is Bitcoin the new global currency? What does this mean for investors, small businesses, etc? We discuss it all here.WTH is NFT? NFT - Non-fungible tokens. Basically, digital ownership of art, media, music, etc. How does it work? We answer these questions and more in today's episode.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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