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Right About Now with Ryan Alford

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Apr 30, 2021 • 32min

Weekly Marketing and Advertising News: Domino's NOID Returns, The Big 3 Get Bigger, Ultrafabrics Color Lab Virtual Events, Nerf & TikTok

Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and guest co-host Josh Hill, discuss the impact of nostalgia marketing, the growth of digital ad spending, and how brands like Nerf are taking TikTok very seriously.These are today’s topics:Domino's brings back the  NOIDGoogle, Facebook, and Amazon see huge increases in ad spending year over yearUltrafabrics Color Lab launching virtual seriesNERF names Chief Tik Tok OfficerIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 27, 2021 • 45min

Fame Engineering and Brand Positioning with Valor Media

Welcome to this week’s episode on The Radcast! In this episode, host Ryan Alford discusses the importance of brand development with PR extraordinaire, Michael Valor.Today’s guest is Michael Valor, CEO of Valor Media and host of Overly Positive Podcast. Valor Media tackles personal branding initiatives, excels in their client’s Instagram growth, and more.In this episode, Ryan and Michael discuss:Fame engineeringBrand positioningPersonal branding as supported by real pressThe importance of Instagram engagementYou can learn more about Valor Media and Michael Valor by visiting his personal and business Instagram accounts: @valormarketing @themichaelvalor @theoverlypodcastIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 23, 2021 • 38min

Weekly Marketing and Advertising News: Influencer Marketing; Starbucks Oat-milk Shortage; Facebook Kid Friendly Social Media Platform

Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, discuss the ways your business can leverage influencer marketing and more marketing news.These are today’s topics:Simmons Mattress teams with Damelio Sisters.EOS and the viral TikTok Shaving Cream.Starbucks Oat-milk Shortage.Facebook’s Kid-friendly Instagram Platform: is there reason to be concerned?If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 22, 2021 • 49min

Optimize Your Ecommerce Strategy: Branding, Neurology, and Marketing

In this episode on The Radcast, host Ryan Alford talks with guests Samrat Saran, Head of Client Solutions at Neuro-Insight, and the CEO and Co-Founder of 4th Avenue Market, Salim Holder. They discuss the growth, community, and neurological factors involved in creating the 4th Avenue Market e-commerce brand.These are the topics:Building and maintaining community through e-commerce.Establishing your brand's narrative through brand-driven content.Creating a seamless experience for your customer on your e-commerce site.To learn more about 4th Avenue Market, visit their website here.Keep up with neurology in marketing by following Neuro-Insights here.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 22, 2021 • 38min

Weekly Marketing and Advertising News: Bed, Bath, & Beyond; Home Happier; Shop-streaming; Dollar Tree Media Network; New York Post Shopping Widget; ACE Hardware DIY Influencers

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.These are today's topics:Bed, Bath, & Beyond -- Home Happier Campaign.Brazilian Company, Magalu, and Deezer team up to create a shop-streaming service for musicians.Dollar Tree's new Media Network.New York Post placing shopping widgets on posts to make shopping for products easier.ACE Hardware DIY Influencer partnership.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 22, 2021 • 39min

Be at the Forefront of your Communication Channels

Happy Tuesday! Welcome to another episode on The Radcast. In this episode, Ryan Alford talks with Radical's Marketing Strategist, Robbie Fitzwater.They discuss the following topics:Creating the narrative for your brand, and evolving the conversation with your customers.Engaging with your community is ultimately teaching you to be a better marketer.Own the relationship - Be at the forefront of your communication channel.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 22, 2021 • 27min

Weekly Marketing and Advertising News: Neutrogena Content Studio; Budweiser Special Beer; Airheads Skip Ad; Facebook Hotline; Google Vaccine Ad

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.These are today's topics:Neutrogena's content studio.Budweiser special beer for Utah.Airheads digital video, playing on "skipping ads".Facebook is creating a mix of Clubhouse and Instagram Live - Hotline.Google's vaccine ad.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 21, 2021 • 41min

Neurology in Marketing: The Art of Human Understanding with The Science of Execution

In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discusses how to optimize the creative when telling your brand's story. Samrat and Ryan both agree that marketers should represent the consumer first, then the branding and creativity will follow.These are the topics in today's episode:Branding with understanding (data, your customers, etc.).How to keep the narrative on social media fresh.The most effective ways to leverage branding.Dissecting a brand's social media presence (on apps like TikTok, Instagram, and YouTube).Keep up with neurology in marketing by following Neuro-Insights here!If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 2, 2021 • 18min

Weekly Marketing and Advertising News: Incentives to get Covid Vaccine; Lil Nas X and Nike; Voltswagen; Chipotle is Giving Away 100K in Bitcoin

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.These are Today's Topics:Lil Nas X and Nike Lawsuit.Voltswagen Rebrand.Covid Vaccine Incentives.Chipotle is giving away 100k in Bitcoin.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 30, 2021 • 30min

Tiktok Hits Different

In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discussing TikTok for brands, and how to optimize your content on the world's most dynamic social media app.Ryan and Samrat break down the following questions:Why do some videos perform well on TikTok?What is the best way to optimize your video content as a brand?How can brands "show-up" better on TikTok?Why should your brand be on the app?Keep up with neurology in marketing by following Neuro-Insights here!If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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