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Right About Now with Ryan Alford

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Jun 4, 2021 • 22min

Weekly Marketing and Advertising News: Twitter Service for 'Super Users'; Salesforce for Snapchat & Google Tie-ups; Spotify Musical Birth Chart; Mars Wrigley on Reality Competition

Welcome to this week's episode of The Radcast! In this week's news episode, host Ryan Alford and co-host Josh Hill, discuss the huge AMC-DogeCoin rebound, the retirement of Coach K, today's National Donut Day, and more marketing headlines!They also discuss the following topics:Twitter subscription service for 'Super Users'Salesforce data on Snapchat & Google ad platformsGetting Spotify musical birth chart with your bestie and create a perfect Blend playlistMars Wrigley joining reality competition show for aspiring influencersIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jun 1, 2021 • 40min

OmniChat - unlocking the incredible power of social media messaging automation with Larry Kim

Welcome to this week’s episode on The Radcast! Get ready for the entrepreneur, weekly columnist for Inc. Magazine, and founder of companies - MobileMonkey and WordStream Inc, Larry Kim!In this episode on The Radcast, host Ryan Alford talks with guest Larry Kim about the ways to solve communication problems, and Larry shares why branding may actually be the #1 performance marketing tactic in 2021. They also dissect digital communication channels, their benefits, and the evolution of DMing.To learn more about Mobile Monkey, follow Larry Kim on LinkedIn and Instagram @kim_larry or by visiting https://mobilemonkey.com/If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 28, 2021 • 26min

Weekly News Update: Data Companies Rewarding Shoppers For Personal Data; Instagram Shopping Catalog For Viral Products; Pepsi Fighting Coke’s Dominance At Burger Chains; Study: 71% Of Consumers Tire Of Empty Promises, Spurring ‘Age Of Cynicism’

Welcome to this week’s episode on The Radcast! In this week’s news episode, Ryan and Josh dissect a few of the week's top marketing headlines.Here are the week's topics:1. Data Companies Rewarding Shoppers For Personal Data2. Instagram Shopping Catalog For Viral Products3. Pepsi Fighting Coke's Dominance At Burger Chains4. Study: 71% Of Consumers Tire Of Empty Promises, Spurring 'Age Of Cynicism'If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 25, 2021 • 48min

Dominate Your Category: Category Creation with Ryan Alford and Guest Christopher Lochhead

Welcome to this week's episode on The Radcast! Get ready for the ultimate guide for category creators with marketing legend Christopher Lochhead.In this episode on The Radcast, host Ryan Alford talks with guest Christopher Lochhead about the ways brands can be the kings and queens of their category. They also dissect what brands are currently doing well in the marketing space, and how brands can better create content for each platform. This is an amazing episode as  Chris opens up about the importance of category creation while also sharing great insights for exactly how to go about this.To learn more about Category Pirates, follow Christopher Lochhead on LinkedIn, or by visiting https://www.categorypirates.com/ If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 21, 2021 • 25min

Weekly News Update: Dunkin Donuts Paint Collaboration with Backdrop; Google Ecommerce Strategy; Walgreens Ad Tech Strategy; Truly Seltzer and Dua Lipa

Welcome to this week’s episode on The Radcast! In this week’s news episode, host Ryan Alford and Reiley Clark dissect a few of the week's top marketing headlines.Here are the week's topics:1. Dunkin Donuts paint collaboration with Backdrop2. Google e-commerce strategy3. Walgreens ad tech strategy - leveraging TV and membership shares to boost branding impressions4. Truly Seltzer campaign with and Dua Lipa: 'No One is Just One Flavor' If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast In this episode, we also sadly say good-bye to The Radcast's producer, Reiley Clark. We are, however, excited for her as she continues in her journey! You can keep up with her on LinkedIn or follow her on Instagram: @roseyrei_ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 18, 2021 • 26min

Mini-MasterClass with Gloria Chou: How to Hack Your PR!

Welcome to this week’s episode on The Radcast! Get ready for a special mini-masterclass featuring PR guru, Gloria Chou. Gloria started her career as a diplomat for the United States Government before venturing into Chinese Television where she was a TV Producer. Through the years, she's built a substantial network while cultivating the best practices for hacking your own PR. She’s developed her own method that’s proven widely successful.Here’s the BEST part -- TODAY Gloria is having her own MasterClass diving deeper into the conversation you’ll hear today on The Radast! Checkout the information below for more details. Masterclass:www.gloriachoupr.com/masterclass PR Starter Pack:www.prstarterpack.com Facebook Community:www.getfeaturednow.com Proven Podcast Pitch Template FREEBIE:https://learn.gloriachoupr.com/podcastfeature To keep up with all the latest from Gloria, visit her website www.goriachoupr.com or follow her on Instagram @gloriachoupr If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 14, 2021 • 19min

Weekly Marketing and Advertising News, May 14, 2021: Looking At The Future Of Marketing

Welcome to this week's episode on The Radcast! In this week's news episode, Ryan and Reiley catch up on what's happening with NFT's, Cookieless Marketing, and Virtual/live events.They also discuss the following headlines:Walmart and Netflix collaboration to teach healthier eating habits to young kids, through the show "Waffles and Mochi".How companies are using QR codes, and ways your company can use more of them.Roblox is changing the media business and revolutionizing the gamer industry. What's next?If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 11, 2021 • 42min

Ryan Alford and Noah Sims: Authenticity in Branding and Social Media Presence

In this episode on The Radcast, host Ryan Alford brings back professional Chef Noah Sims, to discuss authenticity within your community, your brand, and your social media presence.During this episode, Ryan and Noah talk about the importance of serving your community. This episode is recorded live in The Radcast's home studio in Greenville, South Carolina, during Noah's visit to speak with the Greenville Hustle Community.Ryan and Noah evaluate why brands should be more concerned with transparency in their marketing and branding strategies.Buckle-up for another incredible conversation with Ryan Alford and Noah Sims.To follow along with Noah, follow him on Instagram @mountain_man_sims You can find us at www.theradcast.com or follow us on Instagram @the.rad.cast @ryanalford If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 7, 2021 • 35min

Weekly Marketing and Advertising News Update: YouTube Brand Extensions; Bill Nye and Bombay Sapphire; PepsiCo Peps Place; Flammin Hot Social Media Contest; Elon Musk Open AI

Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, discuss the ways Connected TV and streaming video is growing along with some reminiscing by Ryan on Bombay Saphire Gin.These are today’s topics:YouTube is developing ways for brands to connect with their views through commerce content curation and brand extensions.Bill Nye is partnering with Bombay Sapphire to break down the science of gin and tonics.Pepsi is launching another experiential marketing endeavour -- Pep's Place, a ghost kitchen where Pepsi's latest and classic drinks are the center of everything.Cheetos and Doritos are in the ultimate competition: The "Flammin' Hot Face-Off". You can enter to win branded merchandise through the competition.Elon Musk's Open AI is going to change the game of marketing... what are the next steps?If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 4, 2021 • 33min

Ball Hammocks and Bold Branding with Jens Nicolaysen CMO of Shinesty

On this episode, Ryan sits down with Shinesty Chief Marketing Officer Jens Nicolaysen to discuss the importance of branding and standing out with content that entertains and is unexpected. Shinesty is teaching a masters course for building community and branding that isn't scared to be, well, ballsy!Ryan and Jens hit the key areas for developing content and branding in  2021. Known for "Keeping you outfitted for all of life's social moments" Shinesty is a game-changing brand. Topics include:  Entertain first. Sell last. Finding a niche and owning it Don't fear the haters Building community with events (when they are back) Ecommerce best practices This is a jam-packed episode full of big-time value for brands of all sizes. Learn more at  www.Shinesty.comFollow us at www.TheRadcast.com and @The.Rad.Cast on Instagram If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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