

Right About Now - Legendary Business Advice
The Radcast Network
The #1 Marketing & Business Show on Apple Podcasts
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.
Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.
Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.
Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.
Business the way it really works. Real people. Real wins. Real screw-ups.
No MBA required. Just guts, hustle, and a sense of humor.
Subscribe, listen, and get Right About Now.
Because business isn’t broken—it’s just been boring & stale. Until now.
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.
Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.
Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.
Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.
Business the way it really works. Real people. Real wins. Real screw-ups.
No MBA required. Just guts, hustle, and a sense of humor.
Subscribe, listen, and get Right About Now.
Because business isn’t broken—it’s just been boring & stale. Until now.
Episodes
Mentioned books

Dec 2, 2022 • 34min
HelloFresh Offers Buddy The Elf Meal Kits: Weekly News 12.02.22
This week on The Radcast, Ryan and Christina are giving you the latest news in marketing and social media, as well as some post-Thanksgiving slump and exciting plans for the coming weeks.This is a perfect opportunity to catch up after all of our hard work over Thanksgiving break; we hope that everyone has had time to relax while they are away from work. Wherever you are, whoever you are, we wish you a happy holiday season!Small talk:
Sponsors:
Branded Bills: Beanies and a holiday gift guide (01:30)
RADCAST20 = 20% off entire purchase
www.brandedbills.com
Ryan and Christina share their pre and post-Thanksgiving week and they’ll both launch their new projects in the coming weeks and months. (04:35)
HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish - Buddy the Elf Spaghetti boxes are based on a dish the protagonist eats in the movie consisting of spaghetti, candy and syrup, with HelloFresh putting a “chocolate-forward” spin on the oddball concept. (06:30)
Burger King Debates if the Best Burger is from McDonald’s, Five Guys or KFC - is it really worth it to name your competitor? (07:57) bit.ly/3gNSzh3
Winners and losers of Black Friday 2022 - Heading into the holiday, some estimates showed that while in-store shopping could make a return, inflation could thwart consumer spending, as shoppers expected to get less for more money.(12:20) bit.ly/3OSQkFI
Rad News:
Last week - Infinite Possibilities for Innovation with Maurice Hamilton - a Think Billions Experience Guest, the Founder and CEO of Infinavate. Ryan talks with Mo about his entrepreneurial journey and how he is transforming enterprises with innovative technology that elevates profitability, security, and efficiency. (13:55)
Next week - David Caldwell and Episode 300 Christopher Lochhead (14:40)
Social Media Holidays:
December 4: National Cookie Day #NationalCookieDay (17:50)
December 4: National Santa’s List Day (19:25)
December 5: International Volunteer Day (22:30)
December 5: Repeal Day (remembering the end of prohibition) (22:58)
December 5: World Soil Day #WorldSoilDay (23:18)
December 6: Bartender Appreciation Day (23:50)
Social Media News:
Tiktok’s Cap University teaches creative agencies how to use the platform - Ad Age announced the new category for its 2023 A-list. Creativity awards, best use of TikTok, which will be chosen by a jury of Ad Age editors and TikTok executives. (24:40) bit.ly/3Fk46xH
Kim Kardashian re-evaluates Balenciaga relationship after child backlash - The shoot, which featured children posing with teddy bears dressed in BDSM-inspired accessories, sparked outrage online. (26:47) bit.ly/3OTdxrc
Marketing News:Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot - Corona Extra USA launched a 2022 holiday marketing campaign built around its iconic “O’Tannenpalm” ad from 1990. An augmented reality location enables users to place a virtual palm tree — decked out in holiday ornaments — in their own space and includes interactive elements. (29:05) bit.ly/3ORH58N
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 29, 2022 • 14min
Infinite Possibilities for Innovation with Maurice Hamilton - a Think Billions Experience Guest
In today’s episode, The Radcast is on the road at “The Castle” in Palm Desert California, the home of Billion Dollar Brand builder Howard Panes as part of the Think Billions Experience series.Ryan welcomes Maurice Hamilton, the Founder and CEO of Infinavate. Ryan talks with Mo about his entrepreneurial journey and how he is transforming enterprises with innovative technology that elevates profitability, security, and efficiency.Maurice's entrepreneurial journey has been full of challenges and successes, and he has always been driven to find better ways to do things. His passion for innovation has led him to create some of the most groundbreaking technology in the industry, and his products are helping businesses around the world reach new levels of performance!Key notes from the episode:
Mo shares how he started off in software development for multi-billion dollar corporations and what inspired him to start Infinavate (01:15)
Learning what to do and what not to do along the journey is very important and emphasis in building strong relationships (03:51)
Infinavate’s mission, how they work, and their market - they provide IT solutions and to different business problems. Infinavate mitigates risks (05:04)
The importance of picking the right people for each role to get to the next business level - Mo being a futurist (06:50)
Mo shares how he was able to set and build his legacy (09:17)
This episode is packed with great advice and we know you will get a ton of value from the Think Billions Experience Guest lineup. The Think Billions Experience was developed by Howard Panes who assembled a group of the most notable multi-million and billion-dollar brand builders in the business, making the Think Billions Experience one of the highest net worth events of 2022. Learn more about future events at https://events.thinkbillions.com/ or follow Howard on Instagram - https://instagram.com/howardpanesTo keep up with Mo, follow him on Linkedin https://www.linkedin.com/in/mauricehamilton/ or Instagram - https://www.instagram.com/mohamiltonofficial/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 25, 2022 • 26min
Indiana Jones 5 to Use VFX to De-Age Harrison Ford to Original Trilogy Days: Weekly Marketing News 11.25.22
Welcome back to The Radcast! This week Ryan and Nick give you the latest news in marketing and social media, and share more about Thanksgiving.We can never do it without you, and so we hope everyone enjoys Thanksgiving--and a good healthful year full of good times!
Introduction:Ryan and Nick talk about Thanksgiving and their special menus (01:00)
Rad News:
Last week - Creative Design for Innovation - a Think Billions Experience Guest, Mario Mirabella, the CEO and founder of MSM Digital (02:40)
Next week - Mo Hamilton from Think Billions Series, Founder and CEO of Infinavate (03:11)
Episode 300 coming quick (03:47)
Small talk:
‘Indiana Jones 5’ to use VFX to de-age Harrison Ford to Original Trilogy Days - He is now 80 years old (04:25) bit.ly/3EIFs8O
Twitter alternative Hive hits 1 million users after surge of sign-ups (05:21) bit.ly/3AHI7OJ
Domino’s pizza delivery goes electric with Chevy Bolts (06:55) bit.ly/3EEgKGv
14 Strange Thanksgiving Traditions That Everyone Pretends Aren't Weird (08:50) bit.ly/3UkVADf
Social Media Holidays:
Friday, November 25, 2022 - Black Friday #blackfriday (17:50)
Saturday, November 26, 2022 - National Cake Day #NationalCakeDay (17:57)
Sunday, November 27, 2022 - Small Business Saturday/Sunday #ShopSmall (18:22)
Monday, November 28, 2022 - Cyber Monday #cybermonday (18:45)
Social Media News:American Express partners with TikTok for small business accelerator to launch the #ShopSmall Accelerator ahead of Small Business Saturday Nov. 26. The tie-up also includes an $100 TikTok advertising credit offer. (19:32) bit.ly/3gyXPEZ
Marketing News:Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’. Smirnoff, a vodka label owned by Diageo, launched a new holiday campaign to promote smart and safe drinking (23:14) bit.ly/3tW8qgr
Sponsors: (24:38)
Branded Bills: Fall essentials and a holiday gift guide
RADCAST20 = 20% off entire purchase
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 22, 2022 • 28min
Creative Design for Innovation - a Think Billions Experience Guest
In today’s episode, The Radcast is on the road at “The Castle” in Palm Desert California, the home of Billion Dollar Brand builder Howard Panes as part of the Think Billions Experience series.Ryan welcomes Mario Mirabella, the CEO and founder of MSM Digital and a Digital Marketing Expert. Ryan talks with Mario about how he started his agency as a side hustle and now turned it into an award-winning digital marketing company. Mario brings a wealth of experience to the table, having started his own company from scratch. He also talks about how one decision led him down an unexpected path in life but now he’s here and has made it big! http://www.msmdesignz.comKey notes from the episode:
Mario talks about how he taught himself to be in the digital space and how he founded MSM in 1996, and was called MSM DesignZ at that time. (02:12)
MSM DesignZ rebranded into MSM Digital - to do polishing of brands, build awareness, and traffic leads. (05:56)
Mario talks about the evolution of his company and his team as it continues to innovate itself to cater different industries and how having talented and creative people around plays a big role to scaling. (06:46)
Working in different industries and being outside the box has helped Mario and his team to be more effective in implementing their digital strategies. (12:18)
They talk about how unstoppable Clemson Football was. (16:21)
Mario talks about how he started building his personal brand after 23 years and how important it is to create authority in the industry. (17:22)
The importance of believing in your vision and having the right skills and experience. (22:00)
This episode is packed with great advice and we know you will get a ton of value from the Think Billions Experience Guest lineup. The Think Billions Experience was developed by Howard Panes who assembled a group of the most notable multi-million and billion-dollar brand builders in the business, making the Think Billions Experience one of the highest net worth events of 2022. Learn more about future events at https://events.thinkbillions.com/ or follow Howard on Instagram - https://instagram.com/howardpanesTo keep up with Mario, follow him on Linkedin https://www.linkedin.com/in/mariomirabella/ or Instagram - https://www.instagram.com/mariosmirabella/If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 18, 2022 • 22min
Why Advertisers Should Be Leveraging Digital Out-Of-Home Ads: Weekly Marketing News 11.18.22
Welcome back to The Radcast! This week Ryan and Nick give you the latest news in marketing, including how advertisers can maximize their Digital OOH ads. They also share their thoughts on Thanksgiving plans this weekend as they approach 300 episodes of the show together - it's been an amazing journey so far...Key notes from this news episode:
Small talk:
Ryan and Nick’s Thanksgiving plans (0:40)
Think Billions episode releases (01:55)
Ryan’s team is working on a special guest for Episode 300 and continues bringing great value to you - let’s celebrate! (02:30)
They talk about inflation and its drawback - is being more known helps or hurts you in time of inflation and Ryan’s coaching program www.ryanalford.com (03:50)
Odell Ceckham Jr. Sues Nike, Alleging it owes him more than $20 Million bit.ly/3V2coPO (06:25)
Steve Jobs’ Owned and Worn Birkenstock Sandals has Auctioned for Over $200,000 bit.ly/3OoHLCk USD (07:43)
Rad News:
Last week - Chris Hansen - Co founder and partner for several companies, including Genesis reference labs, Vacay, The Refinery Med Spa, Boss Blood Kennels
Next week - Christopher Lochhead - Retired entrepreneur and three time, Silicon Valley public company CMO. Co-creator for Category Pirates (Category Pirates Newsletter) or Thinking Billions Experience Guest
Sponsors:
Branded Bills: Fall essentials and a holiday gift guide
RADCAST20 = 20% off entire purchase
Social Media Holidays:
Friday Nov 18: International Men’s Day #InternationalMensDay (11:50)
Saturday Nov 19: World Toilet Day #worldtoiletday (12:36)
Sunday Nov 20: Universal Children’s Day #UNChildrensDay (13:08)
Monday Nov 21: World Hello Day #WorldHelloDay; World Television Day #televisionday (13:33)
Social Media News:
Amazon Fashion tries on Snapchat’s Shopping Lenses for an AR-fueled experience. This is the first virtual try-on experience and a big opportunity for e-commerce. bit.ly/3EIQjAE (13:58)
The Future of Access in Twitter Is in Jeopardy. But Ryan and Nick support Elon through and through. bit.ly/3UM0w4J (16:00)
Marketing News:Why Advertisers Should be Leveraging Digital Out-Of-Home Ads. A key benefit of DOOH advertising is that it enables advertisers to reach audiences when they are outside of their home and it’s booming! Ryan would love to try this too for Radcast as this has a lot of potential. bit.ly/3hXAkpe (17:30)
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 15, 2022 • 24min
Diversify to Maximize Opportunities with Chris Hansen - a Think Billions Experience Guest
In today’s episode, The Radcast is on the road at “The Castle” in Palm Desert California, the home of Billion Dollar Brand builder Howard Panes as part of the Think Billions Experience series.Ryan welcomes Chris Hansen, the Founder of Takeavaycay.com and Chief Marketing Officer of the Genesis Reference Laboratories to The Radcast show. Ryan talks with Chris about his amazing journey in creating his big break in starting diverse businesses and how he’s helped make people feel good and look great, and by leveraging a big opportunity from the pandemic.Key points from this episode:
Chris and his partners took a chance and bought a bankrupted lab in Tampa and it paid off big. (01:50)
He has been working to diversify his business ventures by adding new fields of expertise. He branched into CBD wellness space and built Takeavaycay.com - an online resource for physicians looking at alternative medicines other than medication or surgery. In addition, he built a medical aesthetics studio called The Refinery in Florida. He also built a boating business, and an animal cremation business and ashes turned into lab grown diamonds. Lastly, a Jewelry line. (04:01)
Chris shares his reasons and strategies behind going wide first instead of going deep in building new companies one after the other successfully. (11:30)
Chris shares his biggest learning in his entrepreneurial journey. (15:50)
And more…
This episode is packed with great advice and we know you will get a ton of value from the Think Billions Experience Guest lineup. The Think Billions Experience was developed by Howard Panes who assembled a group of the most notable multi-million and billion-dollar brand builders in the business, making the Think Billions Experience one of the highest net worth events of 2022. Learn more about future events at https://events.thinkbillions.com/ or follow Howard on Instagram - https://instagram.com/howardpanesTo keep up with Chris, follow him on Linkedin https://www.linkedin.com/in/christopher-hansen-00242682/ or Instagram - https://instagram.com/chrisbrobyhansenIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 11, 2022 • 35min
Southern Comfort Releases Drinking Pants For Thanksgiving: Weekly News 11.11.22
Ryan and Nick are back with the latest in social media and marketing news! They'll give you an update on all of your favorite online trends, including why it's more important than ever to be maintaining a strong presence on platforms like Facebook or Instagram. Tune into this news episode for answers (and maybe even some opinions) about how marketers can use these new strategies at their disposal - trust us when we say there is nothing worse than being left behind.Key points from this news episode:
Small Talk:
Jennifer Aniston lamented on Hollywood’s fading glamor during recent Allure Magazine cover story that there are no more movie stars and criticized social media, saying she hates it and finds it torture. http://bit.ly/3Tmt2bS (03:15)
Social Media is a playing field - don’t hate the player, play the game. Watch out for announcements about new coaching programs on Instagram. (03:34)
Elon Musk has outlined his plans for Twitter. He wants to use it as a way of processing payments with an emphasis on video content creation. (06:25)
Rad News:
Last Tuesday’s Episode: Michael Newell, Founder and CEO of Standard Land Development and MJ Newell Homes, talked about his entrepreneurial journey and the real-estate investment opportunity. (07:40)
Next Tuesday’s Episode:Chris Hansen, Co-founder and partner of Genesis Reference Labs, Vacay, The Refinery Med Spa, and Boss Blood Kennels. In this Think Billions Series, he’ll be talking about a badass lab of a diamond venture in the US. (08:20)
Sponsors:
Branded Bills www.brandedbills.com - fall essentials and a holiday gift guide (10:16)
Use code RADCAST20: 20% off on the entire purchase
Social Media Holidays:
November 11: Veterans Day #VeteransDay (12:13)
November 13: World Kindness Day #WKD (12:51)
November 15: Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay (14:50)
November 16: National Entrepreneurs Day (16:03)
Social Media News:
Instagram’s Rolling Out its New In-App Post Scheduling Tools to Professional Accounts (16:43)
Elon Musk Says Twitter Usage is at All-Time Highs as He Continues to Throw Around New Ideas for the App (18:18)
Marketing News:
Anheuser-Busch buys Major League Pickleball team as sport booms (20:19)
Southern Comfort creates shot glass pants for Thanksgiving (24:55)
Burger King teams with Call of Duty for expansive international promo (26:45)
Miller Lite taps into the holidays with Tree Keg Stand (29:40)
If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 8, 2022 • 46min
The HUGE Real Estate Investment Opportunity No One is Talking About with Michael Newell
Ryan welcomes Michael Newell, Founder and CEO of Standard Land Development and MJ Newell Homes to The Radcast. Ryan talks with Michael about his entrepreneurial journey and path to success. Michael shares the real data behind the housing market and the golden opportunity for investors hiding in plain sight! Michael is super down-to-earth and approachable and this comes across in the interview. Listen and learn!Key points from this episode:
Building a self-starter mentality plays a big role in your success just like how it played in Michael’s early entrepreneurial journey and in his dedication to his goals. (04:25)
Real estate is one of the most stable industries out there, and if you play your cards right, it can be an incredible source of passive income. (08:38)
Explore some of the key points that you need to take into account if you're thinking about getting into a business like a construction business, real estate investments, etc. Specifically, about the importance of due diligence, scaling, the value of mentorship, and using your successes (and failures) as stepping stones to reach your ultimate goals. (13:03)
Inspect what you expect: Make sure whatever you are putting out there, there’s a need for it and you got the financial backing to continue to produce the product. (34:50)
Whether you're just dipping your toe in the water or you're already waist-deep in the Real Estate game, or whether you want to create a business of your own or you just want a better take on life, this episode will help you see things clearly and evaluate how you perceive challenges, and turn them into great opportunities that can turn your life around. Thanks for listening! To keep up with Michael, follow him on Instagram https://instagram.com/michaeljnewellIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 4, 2022 • 44min
Ralph Lauren Debuts Fortnite Collab!: Weekly News 11.4.22
Welcome back to the Radcast! This week we're updating you on Twitter, Elon Musk, and marketing news for the week!Rad News:Last week - Matt Alonzo: award winning filmmaker Next week - Michael NewellSponsors:
Branded Bills: Fall essentials and a holiday gift guide
RADCAST20 = 20% off entire purchase
Social Media Holidays:
Friday Nov 4: National Community Service day
Saturday Nov 5: Guy Fawkes Day “remember remember the 5th of November”
Sunday Nov 6: National Saxophone Day
Monday Nov 7: National Bittersweet chocolate with almonds
Tuesday Nov 8: Election day in the US, Vote Vote Vote!
Social Media News:
Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks For All
As per Musk’ most recent tweets on his reformation of the platform, Musk now says that they’re planning to offer verification ticks to all users for $8 per month, to combat the class divide in the app.
If you are willing to pay for this new, $8 per month, verification tier of Twitter Blue, you’ll also get:
Priority in replies, mentions and search
Ability to post long video and audio
Half as many ads
Paywall bypass for selected publishers
https://www.socialmediatoday.com/news/Musk-Outlines-8-dollar-Per-Month-Twitter-Blue-Including-Verification/635491/
Musk takeover leads Mediabrands to recommend pause on Twitter ads
Mediabrands appears to be offering advice to its clients versus a hard mandate. The recommended freeze is also just for one week, per Politico, which could allow for some of the dust to settle following the initial ownership transition.
https://www.marketingdive.com/news/Elon-Musk-Twitter-takeover-IPG-mediabrands-advertisers/635576/
https://www.nytimes.com/2022/11/01/technology/elon-musk-twitter-advertisers.html
Marketing News:
Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign
The brand will launch “Train Like A Pro Marathon Runner,” a platform for runners with training tips from coaches. The effort follows similar gender-inclusive moves by Michelob Ultra and alludes to growing interest by alcohol brands to expand their reach to women and minority audiences.
https://www.marketingdive.com/news/michelob-ultra-marketing-marathon-women-athlete/635549/
Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
As part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50-year history. Inspired by the Stadium collection and the Polo Sport line from the ’90s, the brand is releasing two outfits for Fortnite on Saturday and the physical capsule collection was made available on its website on Wednesday.
https://www.marketingdive.com/news/ralph-lauren-fortnite-capsule-apparel-collection-polo-logo-change/635573/
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.”
Indeed, this year the retailer is ramping up its activations across social media and the metaverse with the launch of three virtual, shoppable experiences on Snapchat, a themed holiday market and expanded presence on Roblox and a holiday card hashtag challenge on TikTok meant to bring the community together and spread much-needed holiday cheer.
Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience
Amazon Fashion is leveraging Snapchat’s augmented reality Shopping Lenses to enable the app’s users to virtually try-on thousands of eyewear brands and styles available from the Amazon Fashion store
The eyewear activation is the first virtual try-on experience to come out of a growing partnership between Amazon and Snapchat parent Snap, as the companies noted they plan to expand into additional verticals in the future.
https://www.marketingdive.com/news/amazon-fashion-snapchat-ar-marketing-shopping-lenses/635690/
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 1, 2022 • 42min
Matt Alonzo: Director, Editor, and Award Winning Filmmaker
Welcome to another episode of The Radcast! This week Ryan interviews award winning filmmaker Matt Alonzo! Matt shares his experience working with some of the biggest names in the music industry, and talks about the importance of self promotion and branding."Alonzo, Partner/Head of Production, helped develop one of the first popular YouTube channels -Skee.TV with over 2 Billion views and 300,000 plus subscribers. The channels content was also syndicated on screens in restaurants and gas stations worldwide including McDonald's, Taco Bell, Denny's and more. Alonzo also helped Develop, Creative Direct and Direct "SKEE LIVE", a one hour original TELEVISION series that provides insider access to the hottest musical artists, athletes, celebrities and cultural tastemakers via exclusive interviews and performances. It aired on Mark Cuban's AXSTV.Alonzo departed from ICM as a Feature Film Director and is now pursuing Independent film opportunities." - quote from mattalonzo.com/about To keep up with Matt Alonzo be sure to follow him on instagram and twitter @MattAlonzo and check out his youtube channel https://www.youtube.com/c/MattAlonzo Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w
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