Right About Now - Legendary Business Advice

Welcome back to The Radcast! This week Ryan and Nick give you the latest news in marketing, including how advertisers can maximize their Digital OOH ads. They also share their thoughts on Thanksgiving plans this weekend as they approach 300 episodes of the show together - it's been an amazing journey so far...Key notes from this news episode: Small talk: Ryan and Nick’s Thanksgiving plans (0:40) Think Billions episode releases (01:55) Ryan’s team is working on a special guest for Episode 300 and continues bringing great value to you - let’s celebrate! (02:30) They talk about inflation and its drawback - is being more known helps or hurts you in time of inflation and Ryan’s coaching program www.ryanalford.com (03:50) Odell Ceckham Jr. Sues Nike, Alleging it owes him more than $20 Million bit.ly/3V2coPO (06:25) Steve Jobs’ Owned and Worn Birkenstock Sandals has Auctioned for Over $200,000 bit.ly/3OoHLCk USD (07:43) Rad News: Last week - Chris Hansen - Co founder and partner for several companies, including Genesis reference labs, Vacay, The Refinery Med Spa, Boss Blood Kennels Next week - Christopher Lochhead - Retired entrepreneur and three time, Silicon Valley public company CMO. Co-creator for Category Pirates (Category Pirates Newsletter) or Thinking Billions Experience Guest Sponsors: Branded Bills: Fall essentials and a holiday gift guide RADCAST20 = 20% off entire purchase Social Media Holidays: Friday Nov 18: International Men’s Day #InternationalMensDay (11:50) Saturday Nov 19: World Toilet Day #worldtoiletday (12:36) Sunday Nov 20: Universal Children’s Day #UNChildrensDay (13:08) Monday Nov 21: World Hello Day #WorldHelloDay; World Television Day #televisionday (13:33) Social Media News: Amazon Fashion tries on Snapchat’s Shopping Lenses for an AR-fueled experience. This is the first virtual try-on experience and a big opportunity for e-commerce. bit.ly/3EIQjAE (13:58) The Future of Access in Twitter Is in Jeopardy. But Ryan and Nick support Elon through and through. bit.ly/3UM0w4J (16:00) Marketing News:Why Advertisers Should be Leveraging Digital Out-Of-Home Ads. A key benefit of DOOH advertising is that it enables advertisers to reach audiences when they are outside of their home and it’s booming! Ryan would love to try this too for Radcast as this has a lot of potential. bit.ly/3hXAkpe (17:30) If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today’s episode, The Radcast is on the road at “The Castle” in Palm Desert California, the home of Billion Dollar Brand builder Howard Panes as part of the Think Billions Experience series.Ryan welcomes Chris Hansen, the Founder of Takeavaycay.com and Chief Marketing Officer of the Genesis Reference Laboratories to The Radcast show. Ryan talks with Chris about his amazing journey in creating his big break in starting diverse businesses and how he’s helped make people feel good and look great, and by leveraging  a big opportunity from the pandemic.Key points from this episode: Chris and his partners took a chance and bought a bankrupted lab in Tampa and it paid off big. (01:50) He has been working to diversify his business ventures by adding new fields of expertise. He branched into CBD wellness space and built Takeavaycay.com - an online resource for physicians looking at alternative medicines other than medication or surgery. In addition, he built a medical aesthetics studio called The Refinery in Florida. He also built a boating business, and an animal cremation business and ashes turned into lab grown diamonds. Lastly, a Jewelry line. (04:01) Chris shares his reasons and strategies behind going wide first instead of going deep in building new companies one after the other successfully. (11:30) Chris shares his biggest learning in his entrepreneurial journey. (15:50) And more… This episode is packed with great advice and we know you will get a ton of value from the Think Billions Experience Guest lineup. The Think Billions Experience was developed by Howard Panes who assembled a group of the most notable multi-million and billion-dollar brand builders in the business, making the Think Billions Experience one of the highest net worth events of 2022. Learn more about future events at https://events.thinkbillions.com/ or follow Howard on Instagram - https://instagram.com/howardpanesTo keep up with Chris, follow him on Linkedin https://www.linkedin.com/in/christopher-hansen-00242682/ or Instagram - https://instagram.com/chrisbrobyhansenIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryan and Nick are back with the latest in social media and marketing news! They'll give you an update on all of your favorite online trends, including why it's more important than ever to be maintaining a strong presence on platforms like Facebook or Instagram. Tune into this news episode for answers (and maybe even some opinions) about how marketers can use these new strategies at their disposal - trust us when we say there is nothing worse than being left behind.Key points from this news episode: Small Talk: Jennifer Aniston lamented on Hollywood’s fading glamor during recent Allure Magazine cover story that there are no more movie stars and criticized social media, saying she hates it and finds it torture. http://bit.ly/3Tmt2bS (03:15) Social Media is a playing field - don’t hate the player, play the game. Watch out for announcements about new coaching programs on Instagram. (03:34) Elon Musk has outlined his plans for Twitter. He wants to use it as a way of processing payments with an emphasis on video content creation. (06:25) Rad News: Last Tuesday’s Episode: Michael Newell, Founder and CEO of Standard Land Development and MJ Newell Homes, talked about his entrepreneurial journey and the real-estate investment opportunity. (07:40) Next Tuesday’s Episode:Chris Hansen, Co-founder and partner of Genesis Reference Labs, Vacay, The Refinery Med Spa, and Boss Blood Kennels. In this Think Billions Series, he’ll be talking about a badass lab of a diamond venture in the US. (08:20) Sponsors: Branded Bills www.brandedbills.com - fall essentials and a holiday gift guide (10:16) Use code RADCAST20: 20% off on the entire purchase Social Media Holidays: November 11: Veterans Day #VeteransDay (12:13) November 13: World Kindness Day #WKD (12:51) November 15: Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay (14:50) November 16: National Entrepreneurs Day (16:03) Social Media News: Instagram’s Rolling Out its New In-App Post Scheduling Tools to Professional Accounts (16:43) Elon Musk Says Twitter Usage is at All-Time Highs as He Continues to Throw Around New Ideas for the App (18:18) Marketing News: Anheuser-Busch buys Major League Pickleball team as sport booms (20:19) Southern Comfort creates shot glass pants for Thanksgiving (24:55) Burger King teams with Call of Duty for expansive international promo (26:45) Miller Lite taps into the holidays with Tree Keg Stand (29:40) If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryan welcomes Michael Newell, Founder and CEO of Standard Land Development and MJ Newell Homes to The Radcast. Ryan talks with Michael about his entrepreneurial journey and path to success. Michael shares the real data behind the housing market and the golden opportunity for investors hiding in plain sight! Michael is super down-to-earth and approachable and this comes across in the interview. Listen and learn!Key points from this episode: Building a self-starter mentality plays a big role in your success just like how it played in Michael’s early entrepreneurial journey and in his dedication to his goals. (04:25) Real estate is one of the most stable industries out there, and if you play your cards right, it can be an incredible source of passive income. (08:38) Explore some of the key points that you need to take into account if you're thinking about getting into a business like a construction business, real estate investments, etc. Specifically, about the importance of due diligence, scaling, the value of mentorship, and using your successes (and failures) as stepping stones to reach your ultimate goals. (13:03) Inspect what you expect: Make sure whatever you are putting out there, there’s a need for it and you got the financial backing to continue to produce the product. (34:50) Whether you're just dipping your toe in the water or you're already waist-deep in the Real Estate game, or whether you want to create a business of your own or you just want a better take on life, this episode will help you see things clearly and evaluate how you perceive challenges, and turn them into great opportunities that can turn your life around. Thanks for listening! To keep up with Michael, follow him on Instagram https://instagram.com/michaeljnewellIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to the Radcast! This week we're updating you on Twitter, Elon Musk, and marketing news for the week!Rad News:Last week - Matt Alonzo: award winning filmmaker Next week - Michael NewellSponsors: Branded Bills: Fall essentials and a holiday gift guide RADCAST20 = 20% off entire purchase Social Media Holidays: Friday Nov 4: National Community Service day Saturday Nov 5: Guy Fawkes Day “remember remember the 5th of November” Sunday Nov 6: National Saxophone Day Monday Nov 7: National Bittersweet chocolate with almonds Tuesday Nov 8: Election day in the US, Vote Vote Vote! Social Media News: Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks For All As per Musk’ most recent tweets on his reformation of the platform, Musk now says that they’re planning to offer verification ticks to all users for $8 per month, to combat the class divide in the app. If you are willing to pay for this new, $8 per month, verification tier of Twitter Blue, you’ll also get: Priority in replies, mentions and search Ability to post long video and audio Half as many ads Paywall bypass for selected publishers https://www.socialmediatoday.com/news/Musk-Outlines-8-dollar-Per-Month-Twitter-Blue-Including-Verification/635491/ Musk takeover leads Mediabrands to recommend pause on Twitter ads Mediabrands appears to be offering advice to its clients versus a hard mandate. The recommended freeze is also just for one week, per Politico, which could allow for some of the dust to settle following the initial ownership transition. https://www.marketingdive.com/news/Elon-Musk-Twitter-takeover-IPG-mediabrands-advertisers/635576/ https://www.nytimes.com/2022/11/01/technology/elon-musk-twitter-advertisers.html Marketing News: Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign The brand will launch “Train Like A Pro Marathon Runner,” a platform for runners with training tips from coaches. The effort follows similar gender-inclusive moves by Michelob Ultra and alludes to growing interest by alcohol brands to expand their reach to women and minority audiences. https://www.marketingdive.com/news/michelob-ultra-marketing-marathon-women-athlete/635549/ Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection As part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50-year history. Inspired by the Stadium collection and the Polo Sport line from the ’90s, the brand is releasing two outfits for Fortnite on Saturday and the physical capsule collection was made available on its website on Wednesday. https://www.marketingdive.com/news/ralph-lauren-fortnite-capsule-apparel-collection-polo-logo-change/635573/ Inside American Eagle’s holiday social media strategy The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” Indeed, this year the retailer is ramping up its activations across social media and the metaverse with the launch of three virtual, shoppable experiences on Snapchat, a themed holiday market and expanded presence on Roblox and a holiday card hashtag challenge on TikTok meant to bring the community together and spread much-needed holiday cheer. Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience Amazon Fashion is leveraging Snapchat’s augmented reality Shopping Lenses to enable the app’s users to virtually try-on thousands of eyewear brands and styles available from the Amazon Fashion store The eyewear activation is the first virtual try-on experience to come out of a growing partnership between Amazon and Snapchat parent Snap, as the companies noted they plan to expand into additional verticals in the future. https://www.marketingdive.com/news/amazon-fashion-snapchat-ar-marketing-shopping-lenses/635690/ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of The Radcast! This week Ryan interviews award winning filmmaker Matt Alonzo! Matt shares his experience working with some of the biggest names in the music industry, and talks about the importance of self promotion and branding."Alonzo, Partner/Head of Production, helped develop one of the first popular YouTube channels -Skee.TV with over 2 Billion views and 300,000 plus subscribers. The channels content was also syndicated on screens in restaurants and gas stations worldwide including McDonald's, Taco Bell, Denny's and more. Alonzo also helped Develop, Creative Direct and Direct "SKEE LIVE", a one hour original TELEVISION series that provides insider access to the hottest musical artists, athletes, celebrities and cultural tastemakers via exclusive interviews and performances. It aired on Mark Cuban's AXSTV.Alonzo departed from ICM as a Feature Film Director and is now pursuing Independent film opportunities." - quote from mattalonzo.com/about To keep up with Matt Alonzo be sure to follow him on instagram and twitter @MattAlonzo and check out his youtube channel https://www.youtube.com/c/MattAlonzo Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to The Radcast! This week Ryan and Christina give you the latest news in marketing and advertising, and share their thoughts on Elon Musk finally buying Twitter!Intro and small talk: Adidas drops partnership with Ye Taylor Swift breaks spotify streaming record with new album Midnights. “Midnights” has proven to be Swifts' most successful body of work yet, breaking the record for most-streamed album in a single day in Spotify history with 184.6 million streams. Rad News: Think Billions recap This week Alexa D’Agostino: Founder CEO of THYNK Consulting Group Next week Matt Alonzo: Filmmaker Sponsors:Branded Bills: Radcast20 = 20% off at brandedbills.comSocial Media Holidays: Friday October 28 - National Chocolate Day Saturday October 29 - National Hermit Day Sunday October 30 - National Checklist Day Monday October 31 - Halloween! Tuesday Nov. 1 - All Saints Day, No shave November Social Media News: Elon Musk Plans to Close Twitter Deal by Friday Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile Marketing News: Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib Oreo Thins, Microsoft 365 encourage workers to take a snack break Coca-Cola ‘significantly’ ups marketing spend in preparation for ‘dynamic’ 2023l Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to another episode of The Radcast! This weeks guest is founder and CEO of THYNK Consulting Group Dr. Alexa D'Agostino. Alexa is an award-winning serial 8-figure entrepreneur, marketer, business coach, consultant, and investor. She helps entrepreneurs and small businesses skyrocket their business through strategy, marketing, sales, media, and leadership. She is the owner of 15 businesses 6, 7, and 8-figure brands, and she has been part of 5 successful exits. Over 300+ case studies and businesses scaled to 6, 7, 8, and 9 figures. . .  Demonstrated achievements in strategy, digital marketing, communications, social media, data analytics, and website/app development. Has grown brands in almost every single industry from ed-tech, fin-tech, finance, crypto, marketing/PR, banking, hospitality, healthcare, education, massage, beauty, gaming, fitness, pet, communication, real estate, and more. (https://profiles.forbes.com/members/comm/profile/Alexa-Dagostino-CEO-Thynktank-Coaching-Thynkfuel-Media-Thynktank-Coaching/c34b82bf-57e2-4ef9-a67f-da84ddd6bc49) To connect with Alexa you can follow her on Instagram @dralexadagostino, on Twitter @alexadagostino and checkout her website https://www.alexadagostino.com/ Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to your weekly updated on everything going on in the world of branding and marketing! This week Ryan and Christina discuss Ad Week, TikTok and Meta's newest updates, Kanye West and more! Special thanks to our sponsor Branded Bills! Use code Radcast20 at brandedbills.com for 20% off your entire purchase!Advertising Week NYCLiquid Death’s VIP of Creative Strategy Andy Pearson said “For us, we are always just trying to create relevant content that feels more timeless, because our whole thing is entertainment over marketing,” said Pearson. “We’re posting the things that make us laugh, whether they’re relevant or not at that time.”Entertainment vs. Advertising Social Media Holidays:Friday October 21: Reptile Awareness DaySaturday October 22: Eat a Pretzel DayMonday October 24: Accounting DayWednesday October 26: National Pumpkin Pie Day Social Media News: TikTok Announces New Age Limits for Live-Streaming, ‘Adults-Only’ Category for Streams Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions Meta Forced to Divest Giphy After Long-Running Court Battle in the UK Meta’s Horizon Worlds is shrinking, jeopardizing its metaverse ambitions Marketing News Walmart launches beta version of content creator platform Ritz holiday campaign celebrates diverse cultural traditions Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to the Radcast! This week's guest is branding ninja Marian Esanu. Marian shares his expert advice on building a business in conjunction with personal branding. Marian Esanu is an entrepreneur. author, podcaster, and personal branding coach. You can follow him across all social media platforms @MarianvEsanu. Marian's podcast Momentum is available wherever you listen to your podcasts as well as on his website  https://www.marianvesanu.com/. Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.