
Right About Now with Ryan Alford
The #1 Marketing & Business Show on Apple PodcastsWelcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.Every week, you’ll get two punchy episodes:Tuesday’s Guest Sessions: The real stories behind the rise of celebrity founders, rebel entrepreneurs, and marketing mavericks who actually do the work.Friday’s No B.S. Business Briefing: Real-time takes on what’s happening across business, culture, and tech—filtered through Ryan’s unfiltered lens.Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results—not recycled soundbites.Business the way it really works. Real people. Real wins. Real screw-ups.No MBA required. Just guts, hustle, and a sense of humor.Subscribe, listen, and get Right About Now.Because business isn’t broken—it’s just been boring & stale. Until now.
Latest episodes

Sep 30, 2022 • 37min
Weekly News 9.30.22
This weeks episode of The Radcast is brought to you by 99Designs by Vista! Go to 99designs.com/Radcast for more info on your exclusive offer!We're hiring! If you're located in the greater Greenville SC area, and have always wanted to work in podcasting/production with a verified social media influencer this is your chance! Shoot Ryan a DM @ryanalford for more info!Social Media Holidays
Friday 30th: International Podcast Day!
Saturday 1st: International Coffee Day
Sunday 2nd: Christina’s Birthday
Tuesday 4th: World Animal Day, National Vodka Day
Social media news:Tik Tok Dislike ButtonMarketing and Entertainment News:
James Earl Jones is hanging up his cape as Darth Vader
Apple Music to sponsor Super Bowl Halftime Show as services take spotlight
MLB games infiltrated by actors with creepy smiles to promote new horror film “Smile” in theatres today (Sep 30t)
M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity
Megan Thee Stallion Creates Website with Mental Health Resources for Fans
Clorox wipes the slate clean in new brand platform
If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 27, 2022 • 41min
Shawne Merriman - Former All-Pro NFL Linebacker and Co-Founder of Lights Out Xtreme Fighting
Welcome back to another episode of The Radcast! This week Ryan interviews former NFL linebacker Shawne Merriman! Shawne shares his story from NFL stardom to co-founding Lights Out Xtreme Fitness!To keep up with Shawne, follow him @ShawneMerriman and @LightsOutXF on Instagram and Twitter!If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 23, 2022 • 43min
Retail Media Makes Up 11% of Ad Spend - Weekly Marketing News 9.23.22
Welcome back to another weekly marketing and advertising news episode of The Radcast! Intro and Small Talk
Ted Lasso now a character on FIFA soccer game
Brad Pitt face care brand giving us Le Domaine, a science-meets-nature line of genderless skin care essentials
Wisdom App - ask us questions, give feedback
Ryan verified
www.WISDOM.AUDIO
https://joinwisdom.audio/ryanalford/ask
Sponsors:
Branded Bills: New product launch!
The Heather Elite collection
20% off entire site with discount code Radcast20
Think Billions Event: Oct 21-23
Social Media holidays
Friday 23rd: First day of Fall, National Checkers day
Saturday 24th: National Ghost hunting day
Sunday 25th: National Lobster Day
Monday 26th: National Pancake Day
Social Media News:
YouTube Outlines New Monetization Program for Shorts Creators
BeReal reportedly considers paid features in lieu of advertisements
Marketing News
Retail media makes up 11% of global ad spend
Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration
Mike’s Hard Lemonade pays consumers to take PTO
NYT subway ads unlock Spelling Bee in purpose-driven campaign
League of Legends enlists Lil Nas X for championship anthem
If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 20, 2022 • 49min
Billion Dollar Marketing Advice with Christopher Lochhead
Welcome to a special rerelease episode of the Radcast! This week we're bringing back Christopher Lochhead's billion dollar advice!In this episode on The Radcast, host Ryan Alford talks with guest Christopher Lochhead about the ways brands can be the kings and queens of their category. They also dissect what brands are currently doing well in the marketing space, and how brands can better create content for each platform. This is an amazing episode as Chris opens up about the importance of category creation while also sharing great insights for exactly how to go about this.To learn more about Category Pirates, follow Christopher Lochhead on LinkedIn, or by visiting https://www.categorypirates.com/ If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 16, 2022 • 30min
Flavrs Takes on TikTok! - Weekly Marketing News 9.16.22
Welcome back to your weekly news episode of The Radcast!Sponsors:Branded Bills20% off RADCAST20TheRadcast.comGiveaway coming soon! Be sure to follow @the.rad.cast on IGRadcast News:
Last Week: William King Hollis
Recording with Shawne Merriman this week
Christopher Lochhead next week
Think Billions Event Oct. 21-23
We’re hiring a brand manager! Dm or email us for more info!
Social Media Holidays:
Friday 16th: National Guacamole Day, Working Parents Day
Saturday 17th: International Country Music Day, Batman Day
Sunday 18th: National Cheeseburger Day, Wife appreciation day
Monday 19th: National Dance Day, Talk like a pirate day
Thursday 22nd: National Singles Day
Social Media News:Snapchat Provides New Voter Registration and Awareness Tools Ahead of US MidtermsTrends in the Metaverse:
Chipotle launches its Garlic Guajillo Steak in the metaverse
Starbucks is launching an NFT marketplace
Marketing NewsFLAVRS TAKES ON TIKTOK WITH COOKING VIDEOS, SHOPPING APP
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 13, 2022 • 45min
William King Hollis - Conquer Pain to Achieve Goals
Welcome back to The Radcast! This weeks guest is motivational speaker and author William King Hollis!To keep up with William, follow him on Twitter @kinghollis_co and on Instagram @williamkinghollis. For more info check him out at https://www.flowcode.com/page/williamkinghollisIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 9, 2022 • 22min
Snickers Kicks Off NFL Season Searching for 'Rookie Mistakes'- Weekly Marketing News 9.9.22
Welcome back to another episode of the Radcast! Huge thank you to the official merchandise sponsor of The Radcast, Branded Bills! Use code RADCAST20 on Brandedbills.com for 20% off your entire purchase!
Queen Elizabeth II dies at age 96.“Queen Elizabeth II, who was also the world's oldest and longest-serving head of state, came to the throne following the death of her father King George VI on Feb. 6, 1952, when she was just 25.” https://www.reuters.com/world/uk/britains-queen-elizabeth-is-dead-buckingham-palace-2022-09-08/
Twitter v. Musk Trial set for October
Social Media Holidays
Friday September 9th: National Grandparents Day
Saturday September 10th: World Suicide Prevention Day
Sunday September 11th: Patriot Day (United States)
Monday September 12th: National Day of Encouragement
Radcast News:Think Billions event October 21-23 www.thinkbillions.clubSocial Media News:
Tweet Editing is Here, with Live Testing Now Active in the App
TikTok Voted ‘Most Innovative’ Ad Platform in New Survey
Marketing News:
Pepsi’s branded tiny home delivers tricked-out NFL fan cave
Starburst beams TikToks into space to engage Gen Z
Snickers kicks off NFL season with a hunt for ‘rookie mistakes’
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats
If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 6, 2022 • 45min
Will Ahmed - Creator of Fitness Wearable Whoop
Welcome to a special release of The Radcast! We hope you enjoy this episode with Will Ahmed, creator of Whoop!Whoop's mission is to help everyone learn about their body, so they can perform at their best. Whoop tracks your sleep, recovery, respiratory rates, and more.Will discusses what lead him to start Whoop, and the impact Whoop is having in the health, fitness, and sports industries. Will also shares encouragement and tips for those pursuing their own entrepreneur journey.Ryan and Will have a great conversation from start to finish. They discuss the growth of the Whoop brand, marketing strategies, and what's next for both Will and Whoop.You can find Will on Instagram @Willahmed | You can find Whoop on Instagram @Whoop | Visit their website at https://www.whoop.com/ If you enjoyed this episode, leave us a review on Apple Podcasts. We love to hear from you! | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast #radicalmarketingresults
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 2, 2022 • 35min
New Report Shows That Reels Generate the Most Reach on Instagram! - Weekly Marketing News: 9.2.22
Welcome back to The Radcast! It's the first episode of September and American Football season! This week Ryan and Christina give you all the updates on social media, and advertising news!Doggy Parton!Social Holidays:
September 4: National Wildlife Day
September 5: Labor Day
September 6: Read a Book Day
September 9: Official start of football season!
Social Media News:
BeReal Rises to 10 Million Daily Active Users
New Report Show That Reels are Generating the Most Reach on Instagram
TikTok Tests a New ‘Nearby’ Content Feed, Which Could Become a Major Consideration for Brands
Advertising News:
Bud Light helps football fans cover beer costs to celebrate NFL’s return
Little Caesars deepens new NFL deal with TV spot, promotion
Heinz drops ketchup-stained vintage collection to celebrate sustainability
Hyundai targets millennials, Gen Z with retro Netflix tie-up
If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 30, 2022 • 55min
Howard Panes - Billion Dollar Brand Builder
Welcome back to another episode of The Radcast! This weeks guest is entrepreneur Howard Panes!"Howard Panes is an icon and pioneer in the electronic cigarette industry, who famously went from $600,000 in debt, to building the world's fastest growing e-cig company, LOGIC, that broke $100 million in sales in its first 18 months. Panes later sold LOGIC to Japan Tobacco, and is now one of the most well-known guerrilla marketing entrepreneurs on the planet."To keep up with Howie P check out his website howardpanes.com, and follow him Instagram @HowardPanes. For more information on the Think Billions Experience visit ThinkBillions.clubIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.