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Right About Now with Ryan Alford

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Sep 30, 2022 • 37min

Weekly News 9.30.22

This weeks episode of The Radcast is brought to you by 99Designs by Vista! Go to 99designs.com/Radcast for more info on your exclusive offer!We're hiring! If you're located in the greater Greenville SC area, and have always wanted to work in podcasting/production with a verified social media influencer this is your chance! Shoot Ryan a DM @ryanalford for more info!Social Media Holidays Friday 30th: International Podcast Day! Saturday 1st: International Coffee Day Sunday 2nd: Christina’s Birthday Tuesday 4th: World Animal Day, National Vodka Day Social media news:Tik Tok Dislike ButtonMarketing and Entertainment News: James Earl Jones is hanging up his cape as Darth Vader Apple Music to sponsor Super Bowl Halftime Show as services take spotlight MLB games infiltrated by actors with creepy smiles to promote new horror film “Smile” in theatres today (Sep 30t) M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity Megan Thee Stallion Creates Website with Mental Health Resources for Fans Clorox wipes the slate clean in new brand platform If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 27, 2022 • 41min

Shawne Merriman - Former All-Pro NFL Linebacker and Co-Founder of Lights Out Xtreme Fighting

Welcome back to another episode of The Radcast! This week Ryan interviews former NFL linebacker Shawne Merriman! Shawne shares his story from NFL stardom to co-founding Lights Out Xtreme Fitness!To keep up with Shawne, follow him @ShawneMerriman and @LightsOutXF on Instagram and Twitter!If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 23, 2022 • 43min

Retail Media Makes Up 11% of Ad Spend - Weekly Marketing News 9.23.22

Welcome back to another weekly marketing and advertising news episode of The Radcast! Intro and Small Talk Ted Lasso now a character on FIFA soccer game Brad Pitt face care brand giving us Le Domaine, a science-meets-nature line of genderless skin care essentials Wisdom App - ask us questions, give feedback Ryan verified www.WISDOM.AUDIO https://joinwisdom.audio/ryanalford/ask Sponsors: Branded Bills: New product launch! The Heather Elite collection 20% off entire site with discount code Radcast20 Think Billions Event: Oct 21-23 Social Media holidays Friday 23rd: First day of Fall, National Checkers day Saturday 24th: National Ghost hunting day Sunday 25th: National Lobster Day Monday 26th: National Pancake Day Social Media News: YouTube Outlines New Monetization Program for Shorts Creators BeReal reportedly considers paid features in lieu of advertisements Marketing News Retail media makes up 11% of global ad spend Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration Mike’s Hard Lemonade pays consumers to take PTO NYT subway ads unlock Spelling Bee in purpose-driven campaign League of Legends enlists Lil Nas X for championship anthem If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 20, 2022 • 49min

Billion Dollar Marketing Advice with Christopher Lochhead

Welcome to a special rerelease episode of the Radcast! This week we're bringing back Christopher Lochhead's billion dollar advice!In this episode on The Radcast, host Ryan Alford talks with guest Christopher Lochhead about the ways brands can be the kings and queens of their category. They also dissect what brands are currently doing well in the marketing space, and how brands can better create content for each platform. This is an amazing episode as  Chris opens up about the importance of category creation while also sharing great insights for exactly how to go about this.To learn more about Category Pirates, follow Christopher Lochhead on LinkedIn, or by visiting https://www.categorypirates.com/ If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 16, 2022 • 30min

Flavrs Takes on TikTok! - Weekly Marketing News 9.16.22

Welcome back to your weekly news episode of The Radcast!Sponsors:Branded Bills20% off RADCAST20TheRadcast.comGiveaway coming soon! Be sure to follow @the.rad.cast on IGRadcast News: Last Week: William King Hollis Recording with Shawne Merriman this week Christopher Lochhead next week Think Billions Event Oct. 21-23 We’re hiring a brand manager! Dm or email us for more info! Social Media Holidays: Friday 16th: National Guacamole Day, Working Parents Day Saturday 17th: International Country Music Day, Batman Day Sunday 18th: National Cheeseburger Day, Wife appreciation day Monday 19th: National Dance Day, Talk like a pirate day Thursday 22nd: National Singles Day Social Media News:Snapchat Provides New Voter Registration and Awareness Tools Ahead of US MidtermsTrends in the Metaverse: Chipotle launches its Garlic Guajillo Steak in the metaverse Starbucks is launching an NFT marketplace Marketing NewsFLAVRS TAKES ON TIKTOK WITH COOKING VIDEOS, SHOPPING APP   If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 13, 2022 • 45min

William King Hollis - Conquer Pain to Achieve Goals

Welcome back to The Radcast! This weeks guest is motivational speaker and author William King Hollis!To keep up with William, follow him on Twitter @kinghollis_co and on Instagram @williamkinghollis. For more info check him out at https://www.flowcode.com/page/williamkinghollisIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 9, 2022 • 22min

Snickers Kicks Off NFL Season Searching for 'Rookie Mistakes'- Weekly Marketing News 9.9.22

Welcome back to another episode of the Radcast! Huge thank you to the official merchandise sponsor of The Radcast, Branded Bills! Use code RADCAST20 on Brandedbills.com for 20% off your entire purchase! Queen Elizabeth II dies at age 96.“Queen Elizabeth II, who was also the world's oldest and longest-serving head of state, came to the throne following the death of her father King George VI on Feb. 6, 1952, when she was just 25.” https://www.reuters.com/world/uk/britains-queen-elizabeth-is-dead-buckingham-palace-2022-09-08/ Twitter v. Musk Trial set for October Social Media Holidays Friday September 9th: National Grandparents Day Saturday September 10th: World Suicide Prevention Day Sunday September 11th: Patriot Day (United States) Monday September 12th: National Day of Encouragement Radcast News:Think Billions event October 21-23 www.thinkbillions.clubSocial Media News: Tweet Editing is Here, with Live Testing Now Active in the App TikTok Voted ‘Most Innovative’ Ad Platform in New Survey Marketing News: Pepsi’s branded tiny home delivers tricked-out NFL fan cave Starburst beams TikToks into space to engage Gen Z Snickers kicks off NFL season with a hunt for ‘rookie mistakes’ Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 6, 2022 • 45min

Will Ahmed - Creator of Fitness Wearable Whoop

Welcome to a special release of The Radcast! We hope you enjoy this episode with Will Ahmed, creator of Whoop!Whoop's mission is to help everyone learn about their body, so they can perform at their best.  Whoop tracks your sleep, recovery, respiratory rates, and more.Will discusses what lead him to start Whoop, and the impact Whoop is having in the health, fitness, and sports industries. Will also shares encouragement and tips for those pursuing their own entrepreneur journey.Ryan and Will have a great conversation from start to finish. They discuss the growth of the Whoop brand, marketing strategies, and what's next for both Will and Whoop.You can find Will on Instagram @Willahmed | You can find Whoop on Instagram @Whoop | Visit their website at https://www.whoop.com/ If you enjoyed this episode, leave us a review on Apple Podcasts. We love to hear from you! | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast #radicalmarketingresults If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 2, 2022 • 35min

New Report Shows That Reels Generate the Most Reach on Instagram! - Weekly Marketing News: 9.2.22

Welcome back to The Radcast! It's the first episode of September and American Football season! This week Ryan and Christina give you all the updates on social media, and advertising news!Doggy Parton!Social Holidays: September 4: National Wildlife Day September 5: Labor Day September 6: Read a Book Day September 9: Official start of football season! Social Media News: BeReal Rises to 10 Million Daily Active Users New Report Show That Reels are Generating the Most Reach on Instagram TikTok Tests a New ‘Nearby’ Content Feed, Which Could Become a Major Consideration for Brands Advertising News: Bud Light helps football fans cover beer costs to celebrate NFL’s return Little Caesars deepens new NFL deal with TV spot, promotion Heinz drops ketchup-stained vintage collection to celebrate sustainability Hyundai targets millennials, Gen Z with retro Netflix tie-up If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 30, 2022 • 55min

Howard Panes - Billion Dollar Brand Builder

Welcome back to another episode of The Radcast! This weeks guest is entrepreneur Howard Panes!"Howard Panes is an icon and pioneer in the electronic cigarette industry, who famously went from $600,000 in debt, to building the world's fastest growing e-cig company, LOGIC, that broke $100 million in sales in its first 18 months. Panes later sold LOGIC to Japan Tobacco, and is now one of the most well-known guerrilla marketing entrepreneurs on the planet."To keep up with Howie P check out his website howardpanes.com, and follow him Instagram @HowardPanes. For more information on the Think Billions Experience visit ThinkBillions.clubIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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