Right About Now with Ryan Alford

Welcome back to the Radcast! This week we're updating you on Twitter, Elon Musk, and marketing news for the week!Rad News:Last week - Matt Alonzo: award winning filmmaker Next week - Michael NewellSponsors: Branded Bills: Fall essentials and a holiday gift guide RADCAST20 = 20% off entire purchase Social Media Holidays: Friday Nov 4: National Community Service day Saturday Nov 5: Guy Fawkes Day “remember remember the 5th of November” Sunday Nov 6: National Saxophone Day Monday Nov 7: National Bittersweet chocolate with almonds Tuesday Nov 8: Election day in the US, Vote Vote Vote! Social Media News: Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks For All As per Musk’ most recent tweets on his reformation of the platform, Musk now says that they’re planning to offer verification ticks to all users for $8 per month, to combat the class divide in the app. If you are willing to pay for this new, $8 per month, verification tier of Twitter Blue, you’ll also get: Priority in replies, mentions and search Ability to post long video and audio Half as many ads Paywall bypass for selected publishers https://www.socialmediatoday.com/news/Musk-Outlines-8-dollar-Per-Month-Twitter-Blue-Including-Verification/635491/ Musk takeover leads Mediabrands to recommend pause on Twitter ads Mediabrands appears to be offering advice to its clients versus a hard mandate. The recommended freeze is also just for one week, per Politico, which could allow for some of the dust to settle following the initial ownership transition. https://www.marketingdive.com/news/Elon-Musk-Twitter-takeover-IPG-mediabrands-advertisers/635576/ https://www.nytimes.com/2022/11/01/technology/elon-musk-twitter-advertisers.html Marketing News: Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign The brand will launch “Train Like A Pro Marathon Runner,” a platform for runners with training tips from coaches. The effort follows similar gender-inclusive moves by Michelob Ultra and alludes to growing interest by alcohol brands to expand their reach to women and minority audiences. https://www.marketingdive.com/news/michelob-ultra-marketing-marathon-women-athlete/635549/ Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection As part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50-year history. Inspired by the Stadium collection and the Polo Sport line from the ’90s, the brand is releasing two outfits for Fortnite on Saturday and the physical capsule collection was made available on its website on Wednesday. https://www.marketingdive.com/news/ralph-lauren-fortnite-capsule-apparel-collection-polo-logo-change/635573/ Inside American Eagle’s holiday social media strategy The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” Indeed, this year the retailer is ramping up its activations across social media and the metaverse with the launch of three virtual, shoppable experiences on Snapchat, a themed holiday market and expanded presence on Roblox and a holiday card hashtag challenge on TikTok meant to bring the community together and spread much-needed holiday cheer. Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience Amazon Fashion is leveraging Snapchat’s augmented reality Shopping Lenses to enable the app’s users to virtually try-on thousands of eyewear brands and styles available from the Amazon Fashion store The eyewear activation is the first virtual try-on experience to come out of a growing partnership between Amazon and Snapchat parent Snap, as the companies noted they plan to expand into additional verticals in the future. https://www.marketingdive.com/news/amazon-fashion-snapchat-ar-marketing-shopping-lenses/635690/ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of The Radcast! This week Ryan interviews award winning filmmaker Matt Alonzo! Matt shares his experience working with some of the biggest names in the music industry, and talks about the importance of self promotion and branding."Alonzo, Partner/Head of Production, helped develop one of the first popular YouTube channels -Skee.TV with over 2 Billion views and 300,000 plus subscribers. The channels content was also syndicated on screens in restaurants and gas stations worldwide including McDonald's, Taco Bell, Denny's and more. Alonzo also helped Develop, Creative Direct and Direct "SKEE LIVE", a one hour original TELEVISION series that provides insider access to the hottest musical artists, athletes, celebrities and cultural tastemakers via exclusive interviews and performances. It aired on Mark Cuban's AXSTV.Alonzo departed from ICM as a Feature Film Director and is now pursuing Independent film opportunities." - quote from mattalonzo.com/about To keep up with Matt Alonzo be sure to follow him on instagram and twitter @MattAlonzo and check out his youtube channel https://www.youtube.com/c/MattAlonzo Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to The Radcast! This week Ryan and Christina give you the latest news in marketing and advertising, and share their thoughts on Elon Musk finally buying Twitter!Intro and small talk: Adidas drops partnership with Ye Taylor Swift breaks spotify streaming record with new album Midnights. “Midnights” has proven to be Swifts' most successful body of work yet, breaking the record for most-streamed album in a single day in Spotify history with 184.6 million streams. Rad News: Think Billions recap This week Alexa D’Agostino: Founder CEO of THYNK Consulting Group Next week Matt Alonzo: Filmmaker Sponsors:Branded Bills: Radcast20 = 20% off at brandedbills.comSocial Media Holidays: Friday October 28 - National Chocolate Day Saturday October 29 - National Hermit Day Sunday October 30 - National Checklist Day Monday October 31 - Halloween! Tuesday Nov. 1 - All Saints Day, No shave November Social Media News: Elon Musk Plans to Close Twitter Deal by Friday Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile Marketing News: Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib Oreo Thins, Microsoft 365 encourage workers to take a snack break Coca-Cola ‘significantly’ ups marketing spend in preparation for ‘dynamic’ 2023l Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to another episode of The Radcast! This weeks guest is founder and CEO of THYNK Consulting Group Dr. Alexa D'Agostino. Alexa is an award-winning serial 8-figure entrepreneur, marketer, business coach, consultant, and investor. She helps entrepreneurs and small businesses skyrocket their business through strategy, marketing, sales, media, and leadership. She is the owner of 15 businesses 6, 7, and 8-figure brands, and she has been part of 5 successful exits. Over 300+ case studies and businesses scaled to 6, 7, 8, and 9 figures. . .  Demonstrated achievements in strategy, digital marketing, communications, social media, data analytics, and website/app development. Has grown brands in almost every single industry from ed-tech, fin-tech, finance, crypto, marketing/PR, banking, hospitality, healthcare, education, massage, beauty, gaming, fitness, pet, communication, real estate, and more. (https://profiles.forbes.com/members/comm/profile/Alexa-Dagostino-CEO-Thynktank-Coaching-Thynkfuel-Media-Thynktank-Coaching/c34b82bf-57e2-4ef9-a67f-da84ddd6bc49) To connect with Alexa you can follow her on Instagram @dralexadagostino, on Twitter @alexadagostino and checkout her website https://www.alexadagostino.com/ Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to your weekly updated on everything going on in the world of branding and marketing! This week Ryan and Christina discuss Ad Week, TikTok and Meta's newest updates, Kanye West and more! Special thanks to our sponsor Branded Bills! Use code Radcast20 at brandedbills.com for 20% off your entire purchase!Advertising Week NYCLiquid Death’s VIP of Creative Strategy Andy Pearson said “For us, we are always just trying to create relevant content that feels more timeless, because our whole thing is entertainment over marketing,” said Pearson. “We’re posting the things that make us laugh, whether they’re relevant or not at that time.”Entertainment vs. Advertising Social Media Holidays:Friday October 21: Reptile Awareness DaySaturday October 22: Eat a Pretzel DayMonday October 24: Accounting DayWednesday October 26: National Pumpkin Pie Day Social Media News: TikTok Announces New Age Limits for Live-Streaming, ‘Adults-Only’ Category for Streams Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions Meta Forced to Divest Giphy After Long-Running Court Battle in the UK Meta’s Horizon Worlds is shrinking, jeopardizing its metaverse ambitions Marketing News Walmart launches beta version of content creator platform Ritz holiday campaign celebrates diverse cultural traditions Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to the Radcast! This week's guest is branding ninja Marian Esanu. Marian shares his expert advice on building a business in conjunction with personal branding. Marian Esanu is an entrepreneur. author, podcaster, and personal branding coach. You can follow him across all social media platforms @MarianvEsanu. Marian's podcast Momentum is available wherever you listen to your podcasts as well as on his website  https://www.marianvesanu.com/. Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to another episode of The Radcast! This week Ryan shares his thoughts on Meta's Connect 2022, CBD entering the MLB, along with crazy social media holidays, and advice you won't hear anywhere else!Sponsors: Branded Bills: New Sugar Skull collection www.radcast.com → Sponsors Radcast20 = 20% off your entire purchase Social Media News/Trends in the Metaverse Meta Showcases Latest VR Developments at Connect 2022, Including New Quest Pro Headset YouTube Launches @handles for Channels, Providing Another Way to Promote Your YouTube Presence Marketing News: MLB initiates sponsorship deal with CBD brand Charlotte’s Web Kraft Really Wants McDonald's to Add Its Mac & Cheese to the Big Mac Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist Mentos sustainability campaign ‘proves’ racoons are better at recycling Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to a special "best of" episode of The Radcast! You can find the full episodes from Best of Volume II, as well as Best of Volume I at www.theradcast.comA huge thank you to all of our listeners and subscribers! We wouldn't be able to do what we do without you! Keep up with our host Ryan Alford across all social media platforms @RyanAlford, and  at theradicalformula.com. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to your weekly marketing and news episode of the Radcast! Social Media Holidays October 7th: World Smile Day October 8th: National Fluffernutter day October 9th: International Beer and Pizza day October 10th World Mental Health Day It looks like Elon Musk is going to take over Twitter after all.Elon Musk has offered to proceed with a $44 billion buyout of Twitter, according to a letter his lawyer sent to Twitter's legal team that was submitted to regulators Tuesday. www.theradcast.com → sponsorsRadcast20 = 20% off entire Branded Bills website www.brandedbills.com Radcast News:Think Billions event only TWO WEEKS away! Oct 21-23thinkbillions.club Social Media News: TikTok Reports 62% Jump in Fake Profiles Being Created in the App Meta Will Shut Down its Newsletter Platform Early Next Year Advertising News: Gen Z breaks marketing’s cultural mold The era of the ‘hard bundle’ is upon us Jack in the Box seeks full-time Twitch streamer Coach recruits Lil Nas X as brand pivots towards expressive luxury Pete Davidson pairs new Taco Bell breakfast item with an apology  If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We hope you enjoy this special rerelease episode with Marc Randolph! Welcome to another episode of The Radcast! In this episode on The Radcast, host Ryan Alford talks with Marc Randolph, Netflix Co-Founder, Entrepreneur, Mentor & Investor.In this episode of The Radcast, Marc discusses his experiences as the co-founder and the first CEO of Netflix. He talks about the most important lessons he has learned, and how his life changed after he left Netflix. Marc also shares how his path to mentorship started and dissected how to reconcile the fact that not everyone can be the boss to his mentees. Marc also shares the ingredients or ‘growth formula’ for companies to truly grow and discusses his book, "That Will Never Work", his motivation to write it, and more...Marc also has a quick take on RAD or FAD trending topics;TikTokOnline CoachingTom BradyThe Matrix 4Learn more about Marc Randolph: https://marcrandolph.com/ . Follow Marc on LinkedIn: linkedin.com/in/marcrandolph ; Instagram @thatwillneverwork and Twitter: @mbrandolphIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.