Right About Now - Legendary Business Advice

Join us as we tackle the intricacies of market research, innovation, and the art of crafting irresistible offers. Jason and I exchange strategies on how to listen to your audience and anticipate their needs, touching upon the power of social media as a research tool. We also delve into the impact of personal branding, discussing how any individual can carve out a space in the market with the right combination of consistent brand building and compelling offers, regardless of their current level of recognition.Rounding off this insightful episode, Jason shares his leadership philosophy and his innovative strategies for creating content that resonates with audiences. From his morning routine to his thoughts on creating viral marketing campaigns, Jason's candid revelations are a testament to the potential of authenticity and smart marketing in driving business success. As we conclude, I extend a heartfelt thank you to Jason for his valuable contributions and look forward to continuing this enlightening discussion in future episodes.TAKEAWAYS1. Focus and consistent effort are essential for building a successful business with multiple customer interactions.2. Leadership within a company and the community is critical for growth and setting standards.3. Developing irresistible offers and optimizing the customer journey are key strategies in online marketing.4. Market research and personal branding are vital for understanding audience desires and competing effectively in the market.5. Social media is a powerful tool for gaining insights into consumer interests and building a credible brand.6. Even new or lesser-known businesses can compete with industry giants like Grant Cardone by consistently crafting compelling offers and establishing a strong brand.7. Entrepreneurial success requires a solid sales team, adaptability, and the right attitude towards paid traffic and lead generation.8. Overcoming limiting beliefs about money and fully investing in offers are necessary for business growth.9. Leadership involves building trust and loyalty within a team, setting an example, and fostering a supportive environment.10. A morning routine can be beneficial for generating creative ideas and maintaining motivation.11. High-performing content and offers can be crafted using humor, viral elements, and strategic marketing.12. Authenticity and smart marketing strategies can lead to business success and strong customer connections.13. Entrepreneurs should not only focus on immediate sales but also consider the longevity and compliance of their offers to avoid issues with regulatory agencies.14. Performance marketing is useful for short-term sales, but building a brand is crucial for long-term success and scaling.15. Jason Wojo shares insights into the importance of having unique mechanisms and compelling copy to make offers stand out and sell effectively.16. It's important to research the market, competition, and ensure offers are fulfillable and compliant when crafting marketing strategies.17. Entrepreneurs should be willing to take risks and invest in their business to reach higher levels of success.(00:48 - 02:09) Scaling Your Business With Consistency(04:29 - 06:14) Sales Strategies in Various Niches(10:31 - 11:35) Navigating Market Needs for Innovation(16:45 - 17:29) Limited Pool of Successful Names(24:06 - 26:02) The Power of Attending Events(30:59 - 31:52) Future of Social Media Advertising Trends If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Changing media habits of the 18 to 34 demographic Rise of podcasting and its impact on traditional media Creation of the Flamin' Hot brand by PepsiCo NCAA Final Four basketball games and high ratings of women's basketball games Impact of Elon Musk's reputation on Tesla sales The podcast begins (00:00:00) Introduction and overview of the show, with a mention of the date and the host's co-host.Media Habits of 18 to 34-Year-Olds (00:02:21) Discussion of the changing media habits of the 18 to 34 demographic and the rise of podcasting as an equal platform to television.PepsiCo's Flamin' Hot Brand (00:09:34) Exploration of PepsiCo's creation of the Flamin' Hot brand and its impact on consumer behavior and health considerations.NCAA Final Four Basketball Games (00:12:58) Review of the NCAA Final Four basketball games, including the teams involved, ratings, and personal reflections on the outcomes.Ratings of Women's Basketball Games (00:14:03) Analysis of the record-breaking ratings of the women's basketball game, highlighting the influence of star athletes and social media on viewership.Impact of Elon Musk's Reputation on Tesla Sales (00:21:19) Discussion of the potential impact of Elon Musk's polarizing persona on Tesla sales, with a focus on the historical Tesla buyer persona and its alignment with Musk's public image.Elon Musk's Reputation (00:23:41) Discussion about Elon Musk's behavior and its impact on Tesla owners and potential buyers.Wealth Disparity and Stock Market (00:25:32) Talk about the wealth of the top 1% and its correlation with the stock market, along with a mention of Bitcoin and meme coins.Celebrity Billionaires (00:29:04) Forbes list of celebrity billionaires, focusing on Taylor Swift's wealth and fanbase.April Fool's Pranks (00:32:24) Mention of various April Fool's pranks by companies, including fake products and announcements. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Takeaways Promoting and branding opportunities can arise from unexpected sources, such as appearing on TV shows or participating in unique marketing campaigns. Marketing and branding require a combination of creativity and data-driven strategies. Taking risks and stepping out of your comfort zone is crucial for promoting your business. Following your passion is important, but it should be balanced with what you are good at and what can lead to success. Reflecting on achievements and setting new goals is essential for continued growth and motivation. Expanding the business can involve bringing in additional brands and utilizing existing resources. Maintaining drive and passion requires urgency of effort and patience for results. Finding happiness and fun in simple things like spending time with loved ones and engaging in hobbies. Fun projects and ventures can provide a break from the daily grind and offer new experiences. Lead generation and brand awareness are both important for business success and should be integrated into marketing strategies. Having urgency of effort and patience for results is a mantra that can guide entrepreneurs throughout their journey. Sound BitesChapters00:00 The Risk and Pain Tolerance of Growing a Business02:53 Starting College Hunks Hauling Junk08:04 The Entrepreneurial Journey and Growth09:23 Risk Tolerance and Pain Tolerance14:33 The Power of Bold Branding20:42 The Story Behind the Name 'College Hunks'23:08 The Experience of Appearing on Shark Tank23:36 The Importance of Promotion and Publicity25:01 Marketing and Branding Strategies27:21 Taking Risks and Creative Promotion28:47 Following Passion vs. Success30:15 Reflecting on Achievements and Setting New Goals32:36 Expanding the Business and Exit Plans33:03 Maintaining Drive and Passion36:20 Finding Happiness and Fun38:10 Fun Projects and Upcoming Ventures40:03 Lead Generation and Brand Awareness43:24 Urgency of Effort and Patience for ResultsTo know more about Nick Friedman, follow him on Instagram @nickfriedman1 or his website https://www.nickfriedman.com/.    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Takeaways Google is losing ground to Instagram and TikTok in local search, particularly among Gen Z users. Amazon has partnered with Mr. Beast for a reality competition series on Prime Video. Snapchat has launched sponsored AR filters as a new ad option. The rise of deepfakes poses risks to creator and brand safety. Women's basketball is gaining popularity, as evidenced by the sellout of ad inventory for the Women's Final Four and Championship games. Chapters00:00 Introduction and Discussion of Recent Events07:45 Google Losing Ground to Instagram and TikTok in Local Search15:39 Amazon Partners with Mr. Beast for Reality Competition Series23:13 Deepfakes and Brand Safety28:20 Women's Final Four and Championship Games Sell Out Ad Inventory31:20 Promotion of MacFox Bikes33:17 Conclusion and Closing Remarks If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TakeawaysThe love of music and the drive to create keeps A Thousand Horses going despite challenges and setbacks.The music business is constantly changing, and artists need to adapt to new technologies and platforms to reach their audience.Authenticity is key in creating music that resonates with listeners and stands the test of time.A Thousand Horses embraces their country rock sound and continues to release new music to connect with their fans. The music industry is complex and challenging, with various revenue streams and accounting complexities.Live performances are a crucial part of an artist's career and provide a direct connection with fans.Longevity and building a loyal audience are important goals for artists.The music business requires hard work, rehearsals, and constant strategizing.The country music community is supportive and collaborative.Crossover artists can bring new perspectives and audiences to the country music genre.Chapters00:00 Introduction and Welcome01:26 The Drive and Inspiration Behind the Band09:13 The Importance of Authenticity in Music24:57 Covering Foo Fighters' Song 'My Hero'26:24 Understanding Songwriting and Royalties27:43 The Challenges of the Music Industry28:39 The Wild West of the Music Industry29:05 The Desire to Meet Dave Grohl29:33 The Highway Sound Tour30:02 The Impact of Live Performances31:30 The Impressive Live Performance of Thousand Horses32:01 The Highway Sound Tour Dates32:30 The Excitement of Touring33:26 The Value of Live Music33:56 The Influence of Live Shows34:54 The Impact of Live Concerts35:22 The Experience of Seeing Clint Black Live36:19 The Possibility of Doing More Covers37:16 The Goal of Longevity in the Music Industry38:44 The Challenges and Surprises of the Music Business39:17 The Importance of Rehearsals and Preparation40:17 The Work and Energy Behind Making Music41:14 The Community and Support in the Country Music Scene42:38 The Temptations and Challenges of Touring43:06 The Reality of the Music Industry44:25 The Joy and Fulfillment of Live Performances45:21 The Influence of Trailblazers in Music46:41 The Popularity of Country Music48:04 The Impact of Artists Crossing Over to Country Music49:01 The Artists Thousand Horses Admires50:27 The Country Music Community in Nashville51:52 The Gratitude and Journey of Thousand Horses52:52 Where to Stay in Touch with Thousand Horses If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Takeaways March Madness has a significant impact on the economy, generating billions of dollars in revenue and causing corporate losses due to unproductive workers. Paid memberships in stores and restaurants are becoming more popular as businesses look for reliable sales and customers seek exclusive perks and experiences. Apple is considering integrating Google's AI platform into its iPhone, potentially improving the digital assistant Siri and enhancing the user experience. Stanley, known for its vacuum insulated water bottles, is expanding its market to include men, targeting outdoor enthusiasts and offering new products. The tire market is experiencing a boom due to the increased demand from electric vehicles, which burn through tires faster and cost more than internal combustion vehicles. While Tinder downloads have declined, dating apps as a whole are still popular, with users seeking a variety of options and experiences beyond Tinder. Chapters00:00 Introduction and March Madness06:35 Paid Memberships in Stores and Restaurants08:41 The Rise of Memberships and Private Clubs16:03  Apple Integrating Google's AI Platform23:42 The Tire Boom Caused by Electric Vehicles30:30 Decline in Tinder Downloads If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Keynotes Bitcoin and cryptocurrency continue to rise in popularity, with Bitcoin reaching over $70,000. Streaming services like YouTube TV are gaining traction and taking market share from traditional cable companies. The entertainment value of wrestling and the marketing power of spectacle can be applied to other industries. Social media has a significant impact on mental health, and many people are realizing the benefits of taking breaks from their smartphones. Companies like Airbnb are taking privacy concerns seriously and banning indoor security cameras from rental properties. The battle to ban TikTok in the US continues, with lawmakers proposing new bills to force the app to sell or be banned entirely. Tesla's Autopilot and similar automated driving systems have received poor ratings from safety groups, raising concerns about their effectiveness and safety. Chapters00:00 Introduction00:25 News of the Week01:25 Bitcoin and Cryptocurrency04:40 The Rise of Streaming Services06:07 The Success of YouTube TV07:07 The Power of Connected TV Advertising08:02 Marketing Lessons from WWE09:29 Sponsorship Opportunities in Wrestling10:29 Skims' Unique TV Ad Debut12:22 The Entertainment Value of Wrestling13:48 The Marketing Power of Spectacle15:40 The Influence of Bitcoin on Other Cryptocurrencies19:32 The Impact of Social Media on Mental Health20:54 The Need for Entertainment in Marketing22:19 The Privacy Concerns of Indoor Security Cameras23:36 Airbnb's Ban on Indoor Security Cameras26:24 The Battle to Ban TikTok27:58 The Safety Concerns of Tesla Autopilot33:49 Sponsorship: MacFox36:13 Conclusion If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  Good marketing requires a good product and understanding the best distribution channels. Money provides leverage and flexibility, allowing for more control over one's time. Customer relationship management and nurturing existing customers are essential for long-term success. The demand for OnlyFans comes from men seeking connection and a sense of intimacy. Banx Management helps models manage their accounts and maximize their earnings on platforms like OnlyFans. The purpose of posting on OnlyFans is to acquire more followers and convert them into paying subscribers. Advertising is a key strategy for generating new fans on OnlyFans, with channels like Instagram, Twitter, Reddit, TikTok, Hinge, and Tinder being utilized. Talent management is crucial in the success of an OnlyFans agency, with training and systems in place to effectively manage models and monetize their content. The moral perspectives surrounding OnlyFans and the market dynamics for men and women on the platform vary, but the focus is often on creating a connection with followers rather than explicit content. Starting an OnlyFans agency requires systemization, training, and support to ensure profitability within a short period of time. Chapters00:00 Introduction and Background02:20 Early Ventures in Online Business04:44 Success in E-commerce Consulting06:06 Importance of Sales and Marketing08:25 Money as Leverage and Time10:44 Key Learnings in E-commerce14:58 Identifying a Gap in the Market22:32 Managing Models' Accounts24:54 The Purpose of Posting and Converting Followers27:17 Generating New Fans through Advertising29:43 The Process of Onboarding Models30:12 Changing Perceptions and Moral Perspectives31:00 The Market for Men and Women on OnlyFans32:13 Understanding the Psychology of Customers34:10 The Role of Talent Management35:06 The Downsides and Challenges of the Business39:58 Starting an OnlyFans Agency41:18 Recruiting New Models and Existing OnlyFans Models43:13 The Importance of Availability and Willingness45:05 Systemizing the Business and Providing Support46:30 Getting More Information about Banx ManagementTo know more about Michael Noicos, follow him on Instagram @michaelnoicos.  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Takeaways The Radcast Network is expanding and changing its format to include more shows. The market for non-alcoholic beverages is growing, indicating a shift in consumer preferences. Whirlpool's campaign to help singles with their dating profiles shows the importance of marketing and personalization. Miami Beach is taking steps to discourage rowdy spring breakers and maintain a more peaceful environment. Chat bots in e-commerce can be disruptive and may lead to customer abandonment. Target is launching a paid membership program to compete with Amazon Prime and Walmart Plus. Don Julio is offering an immersive Apple Vision Pro Experience to showcase the tequila-making process. MacFox mountain bikes offer a convenient and eco-friendly mode of transportation. Chapters00:00 Introduction and Name Change01:00 Changes in the Radcast Network03:54 Whirlpool Helps Singles with Dating Profiles05:19 Miami Beach Discourages Rowdy Spring Breakers07:45 Chat Bots in E-commerce09:12 Target Launches Paid Membership Program10:39 Don Julio's Apple Vision Pro Experience14:27 MacFox Mountain Bikes19:45 Target Launches Paid Membership Program20:15 Don Julio's Apple Vision Pro Experience23:08 MacFox Mountain Bikes26:52 Conclusion If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building successful businesses often starts with finding one problem and creating a micro solution.Passive income requires initial work and ongoing management, but it can provide recurring revenue over time.Authenticity and storytelling are powerful tools for building a brand and connecting with an audience.Being different and relatable can make you stand out and attract a loyal following.The riches are in the niches - focusing on a specific niche can lead to success and a dedicated community.Passive income is not truly passive and requires ongoing effort and attention.Being different is often more valuable than being better, as it allows you to connect with a specific audience.Building super fans involves creating a sense of community and facilitating connections among like-minded individuals. Building a community can provide ongoing value and support for both the business and its members.When finding a niche, start with something you have an interest or involvement in to ensure fulfillment and long-term success.The 'one-one-one' strategy involves finding one target market, one person, and one problem to solve, which can lead to successful businesses.Direct contact with customers allows for a better understanding of their needs and roadblocks, leading to more effective solutions.Personal branding is a powerful tool in building a business and connecting with an audience.Involving family in business can create a sense of purpose and provide opportunities for growth and learning.00:00 Introduction and Background02:49 Building Micro Solutions09:33 Creating a Business and Life with Passive Income19:42 The Riches in the Niches22:30 The Myth of Passive Income23:55 Being Different and Relatable24:47 Building Super Fans and Facilitating Connections25:16 Leaning into Community26:44 Finding Obscure Niches28:11 The One-One-One Strategy29:10 Starting Small to Go Big30:06 Learning from Direct Contact31:03 Building Confidence and Business32:33 The Power of Personal Branding33:26 Consumer Research and Focus Groups34:25 The Importance of Targeting and Communication35:23 Talking to Real People36:21 Involving Family in Business37:48 Raising a Brand: Leveraging Personal Branding for Children39:45 Coaching and Asking Questions41:08 Leveraging Kids' Skills and Talents45:29 Daily Routines and PracticesTo know more about Pat Flynn, follow him on Instagram @patflynn or his website https://patflynn.com/.  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.theradcast.com. Subscribe to our YouTube channel    / radicalhomeoftheradcast  . If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.