
Right About Now with Ryan Alford
The #1 Marketing & Business Show on Apple PodcastsWelcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.Every week, you’ll get two punchy episodes:Tuesday’s Guest Sessions: The real stories behind the rise of celebrity founders, rebel entrepreneurs, and marketing mavericks who actually do the work.Friday’s No B.S. Business Briefing: Real-time takes on what’s happening across business, culture, and tech—filtered through Ryan’s unfiltered lens.Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results—not recycled soundbites.Business the way it really works. Real people. Real wins. Real screw-ups.No MBA required. Just guts, hustle, and a sense of humor.Subscribe, listen, and get Right About Now.Because business isn’t broken—it’s just been boring & stale. Until now.
Latest episodes

Dec 26, 2023 • 35min
Parker Payne: In Pursuit of the Impossible - The Journey of the Best Wake Surfer in the World
Welcome to another exhilarating episode of The RadCast as we delve into the awe-inspiring journey of Parker Payne, undeniably one of the top five wake surfers globally.In this episode, we unravel the fascinating narrative of Parker's 10-year professional wake surfing odyssey, marked by resilience and unwavering determination. Parker shares the challenges and excitement of his journey, providing insights into the growth of wake surfing as a sport and its supportive community. The conversation spans the diverse world of wake surf boards, including Parker's own signature board, and explores the stages of trick progression for wake surfers. Join us on this thrilling ride as Parker recounts his decade-long pursuit of the elusive kickflip, the mental and physical challenges, and the profound impact of in-person coaching.Stay tuned as we unravel the intricacies of building the Parker Payne personal brand through social media, his preferences for wakesurfing in saltwater versus freshwater, and catch a teaser about an exciting new boat in the works and Parker's plans for 2024. Reflect with us on the unpredictable nature of the future, Parker's open-mindedness towards new opportunities, and the pivotal turning point in his remarkable career. This episode promises a riveting exploration of the indomitable spirit that propels Parker Payne into the forefront of the wake surfing world. Tune in and get ready to be inspired!
Parker's background, parental influence, and how he turned pro at 14. (00:38)
The challenges and excitement of turning professional at a young age, highlighting the growth of wake surfing as a sport and its supportive community and the impact of social media on his career. (03:56)
The diverse styles of wakesurf boards, highlighting Parker's own signature board. Additionally, they explore the stages of trick progression for wake surfers. (08:39)
Parker reflects on his 10-year journey to achieve a successful kickflip in wake surfing, detailing the mental and physical challenges faced during his 94th attempt, and the importance of in-person coaching. (12:21)
Discussion about building the Parker Payne personal brand through social media. (19:02)
Parker’s preference for wakesurfing and the differences between saltwater and freshwater wakesurfing. (22:46)
Teaser about a new boat in the work and upcoming plans for 2024. (23:42)
Parker’s podcast, “The Last Pull,” and the behind the scenes. (25:10)
Parker’s approach to staying in share with cardio and proper diet and passion for travelling. (26:28)
Reflection on the unpredictable nature of the future and being open to new opportunities and the turning point in Parker's career. (28:17)
Positive influence of Parker’s family in his wake surfing journey. (30:38)
Parker’s preference for Instagram and his early interest in various sports. (31:51)
Age gap among wake surfers and Parker’s optimistic outlook. (32:48)
If you want to learn more about Parker Payne, follow him on Instagram @parkerpaynesurf and his website https://www.phase5boards.com/products/24-phantom.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 22, 2023 • 27min
The Week of December 22, 2023 Marketing and Business News: Recreate Taylor Swift’s Time Cover with Your Dog to Win Doggie Day Care
Welcome back, Radcasters! We are thrilled to welcome you to our latest episode on this festive December 22, 2023. Merry Christmas to each and every one of you! Join us today as we dive into the exciting realms of marketing and business news, exploring headlines that range from recreating Taylor Swift's Time cover with your furry companion to the chance of winning doggie daycare. But before we unravel the top stories, Chris and I share a moment reflecting on the holiday season, battling the occasional family bug, and even dreaming of a white Christmas. So, grab your favorite holiday snack and settle in for another edition of the Radcast – your go-to source for the latest in marketing, business, and the holiday pop culture buzz. Let's spread some festive cheer and get right into the Rad news of the week!
The Radcast’s Upcoming Episodes (03:23)
The Radcast Trademark (O4: 23)
Recreate Taylor Swift's Time cover with your dog to win doggie day care (07:32)https://www.usatoday.com/story/entertainment/music/2023/12/19/redo-taylor-swifts-time-cover-with-your-dog-to-win-doggie-day-care/71930975007/
Warner Bros. marks 20 years of ‘Elf’ with Roblox experience (10:09)https://www.marketingdive.com/news/warner-bros-elf-roblox-marketing-fairview-portals-supersocial/702374/
Join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. (13:30)
Forget Gen Z: MoonPie targets extraterrestrials in need of a treat (13:51)https://www.marketingdive.com/news/moonpie-outdoor-ads-target-aliens-UAPs/702373/
Instagram launches customizable ‘Add Yours’ templates (19:30)https://techcrunch.com/2023/12/15/instagram-add-yours-template-story-sticker/
Sponsor: Caldera Labs (22:44)
High-performance men’s skincare line
Website: https://calderalab.com
Promo code: RadRyan and get 20% off
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 19, 2023 • 40min
Courtney Bagby Reveals Secrets On Influencer Marketing and Reality TV Stars!
Welcome to another captivating episode of The Radcast! Today, our esteemed guest is Courtney Bagby, the CEO and founder of Little Red Management. Specializing in managing reality stars and influencers, Courtney takes us through her career transition from Oracle to becoming a talent manager. The episode unravels the intricate world of influencer marketing on platforms like Instagram and TikTok, featuring insights into working with reality TV stars from shows like The Bachelor and Big Brother. As we explore the complexities of influencer campaign dynamics and recent changes in the Bachelor franchise, Courtney shares valuable perspectives on measuring success in influencer marketing and the evolving landscape of personal branding. Join us as Courtney Bagby shares her wealth of experiences and expertise in this dynamic industry.
Courtney’s Background and career transition. (00:42)
Courtney discusses the evolution of influencer marketing on platforms like Instagram and TikTok. (03:13)
Courtney shares insights into working with reality TV stars, citing examples from shows like The Bachelor and Big Brother, and discusses the popularity of reality TV on traditional and streaming platforms like Netflix and its power. (07:47)
Courtney discusses influencer campaign dynamics. (15:37)
Ryan and Courtney explore recent Bachelor franchise changes, such as Chris Harrison's departure, and reflect on how these dynamics may impact viewer engagement. (18:58)
Courtney discusses the challenges of measuring success in influencer marketing beyond direct sales and emphasizes the importance of setting boundaries and managing expectations among influencers, agencies, and brands. (20:28)
The discussion delves into influencer marketing strategies and personal branding. (22:14)
Ryan shares his experience in personal branding and collaboration with other shows. (25:11)
The conversation covers Courtney's experience working with diverse influencers, such as foodies and YouTubers, and explores brands' growing proficiency in influencer marketing, highlighting its integration as a standard element in every brand's media plan. (27:25)
Courtney discusses challenges in coordinating podcast sponsorships and social media partnerships. She also provides insights into managing influencers' expectations, emphasizing the importance of a two-way street in the collaboration. (30:02)
Courtney shares her personal interests and highlights the challenges of balancing hobbies with the demands of running a business, offering tips for aspiring influencers. (33:12)
Sponsor: Caldera Labs (35:33)
High-performance men’s skincare line
Website: https://calderalab.com
Promo code: RadRyan and get 20% off
Courtney shares her approach to managing influencer drama and the importance of enjoying the business.
Courtney shares her approach to managing influencer drama and the importance of enjoying the business. (36:19)
If you want to learn more about Courtney Bagby by following her on Instagram @CourtneyBagby and her website https://www.littleredmanagement.com/.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 15, 2023 • 32min
The Week of December 15, 2023 Marketing and Business News: Rizz is Oxford’s Word of The Year for 2023 - Do you have it?
Welcome back to The Radcast and we find ourselves at the heart of the festive season, with only 10 days left until Christmas—Chris’ 10-day countdown is officially on! Whether you're tuning in on the day of release, catching up over the weekend, or perhaps facing the consequences of being a week late, this is your exclusive gateway to the most thrilling marketing and business news of the week.Join Ryan and Chris as they dissect the linguistic sensation that is 'Rizz,' Oxford's Word of the Year for 2023. From Taylor Swift making history as Person of the Year to Pizza Hut celebrating delivery drivers with QR code doormats, we've got it all. So buckle up for a rollercoaster ride through the top headlines and delve into the latest in pop culture, intriguing collaborations, AI breakthroughs, and more. But before we dive in, we want to wish you all a joyous holiday season, with a sneak peek into the lighthearted episodes lined up to close out the year. Now, without further ado, let's get into the pulse-pounding world of marketing and business news.
Taylor Swift Makes History as Person of the Year. Here’s How (01:40)https://time.com/6343069/taylor-swift-history-person-of-the-year/#:~:text=Taylor%20Swift%20was%20named%20TIME's,the%20franchise%20began%20in%201927.
Rizz crowned Oxford Word of the Year 2023 (03:50)https://corp.oup.com/news/rizz-crowned-oxford-word-of-the-year-2023/
Traffic from Elon Musk’s Starlink satellites tripled this year, says new report (09:35)https://www.nbcnews.com/tech/innovation/elon-musk-starlink-satellite-traffic-brazil-us-ukraine-gaza-rcna129100
Join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. (15:30)
TikTok hits $10 billion user spending milestone (15:55)https://edition.cnn.com/2023/12/13/tech/tiktok-user-spend-record-10-billion-intl-hnk/index.html
Pizza Hut celebrates delivery drivers with QR code doormat and free pizza (21:55)https://www.marketingdive.com/news/6-key-details-cosmcs-mcdonalds-new-fast-food-restaurant/701990/
DORITOS® and EMPIRICAL Launch First-Ever Nacho Cheese Spirit (24:32)https://www.prnewswire.com/news-releases/doritos-and-empirical-launch-first-ever-nacho-cheese-spirit-302011987.html
Sponsor: Caldera Labs (30:47)
High-performance men’s skincare line
Website: https://calderalab.com
Promo code: RadRyan and get 20% off
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 12, 2023 • 38min
OG YouTube Influencer Dre Baldwin Dishes Assists on Mindset & Business Success
Welcome, radical listeners, to another episode of The Radcast! Today, we're dialing up the radical meter with none other than Dre Baldwin, the dynamic CEO, and Founder of Work On Your Game Inc. Dre's journey is nothing short of extraordinary, transitioning from a 9-year career as a professional basketball player, gracing courts in 8 countries, to emerging as a thought leader with 4 TEDxTalks and authoring 33 books. His daily podcast, 'Work On Your Game,' isn't just a show; it's a movement with over 2,798 episodes and a staggering 7.3 million listeners. Today, Dre shares his incredible story, taking us from the basketball court to the realms of mindset, strategy, systems, and execution. His narrative is a testament to the power of persistence, adaptability, and a formidable mindset. Join us as we unravel the journey of a true game-changer, drawing inspiration from Dre Baldwin's insights on embracing change, overcoming mental hurdles, and consistently working on our game. Stay tuned for more radical conversations with industry disruptors!
Dre's journey began in Philadelphia, fueled by the city's basketball passion. Despite high school setbacks, his persistence led to a successful 9-year pro basketball career. In 2009, facing unemployment, Dre ventured into entrepreneurship, harnessing the internet, particularly YouTube, to build a powerful personal brand and reach a broader audience beyond basketball circles. (00:42)
Dre's early exposure to personal development books, like 'Think and Grow Rich' and 'Rich Dad Poor Dad,' laid the foundation for his entrepreneurial mindset. The shift to mindset content happened when Dre's audience expanded beyond sports, revealing the universal appeal of his motivational content. (09:37)
Dre excels in simplifying complex concepts, coaching through Work On Your Game University, and addressing mental barriers. He emphasizes the pivotal role of mindset in achieving success and shares plans for returning to the speaking circuit post-COVID. (17:06)
Dre underscores the 'Be, Do, Have' principle, emphasizing the need to change one's mentality for desired outcomes. He delves into common mental roadblocks, including self-limiting beliefs, trauma's impact, and the challenge of recognizing one's true capacity, advocating for crucial mindset shifts. (17:33)
Dre explores unlocking potential through the insights of Ben Hardy and Dan Sullivan, highlighting the critical role of the environment. He advocates for surrounding oneself with high-achievers to enhance perspective. Additionally, Dre discusses the concept of thinking big and encourages listeners to embrace substantial growth, emphasizing that it's easier to 10x than 2x. (20:53)
Dre stresses the impact of the environment on beliefs, advocating intentional association with high achievers. He highlights the challenges of instilling grit and offers insights into the entrepreneurial journey, advising consideration of trade-offs before pursuing it. (21:49)
Dre differentiates between confidence and courage, emphasizing the latter's role in taking new steps without past experience. He discusses the power of social media and personal branding, emphasizing the importance of balancing attention-grabbing content with tangible business results. (25:32)
Dre emphasizes effective delegation, preferring audio platforms like podcasting. He stresses the mindset shift required for letting go of control, highlighting the importance of courage over confidence in effective delegation. (28:49)
If you want to learn more about Dre Baldwin, follow him on Instagram @drebaldwin and his website www.workonyourgameuniversity.com.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 8, 2023 • 35min
The Week of December 08, 2023 Marketing and Business News: Tesla Begins Deliverables of its Cybertruck Years After Viral Glass Test
Welcome to the Radcast! Ryan and Chris are coming to you from the Radcast studios in The Vegas and the Vacay lounge in Miami. Today, on this second Friday of December 2023, we're diving into the hottest marketing and business news of the week.From Tesla finally rolling out its Cybertruck after that viral glass test to Sylvester Stallone's triumphant return to Philadelphia for 'Rocky Day,' it's been an action-packed week. Panera's Unlimited Coffee Subscription, Grand Theft Auto 6 unveiling, a 10-foot candle from Bath & Body Works, and why Domino's is giving away half a million dollars in snow plowing grants – we've got it all. McDonald's even reinvents McNugget Buddies for streetwear-minded adults.So, buckle up for a lighthearted edition, where we promise to make you smile while keeping you informed. Stay warm, enjoy the holidays, and thanks for making us your number one business and marketing show on Apple.
Tesla begins deliveries of its Cybertruck years after viral glass test (02:07)https://www.nbcnews.com/video/tesla-begins-deliveries-of-its-cybertruck-years-after-viral-glass-test-199116869935
Sylvester Stallone returns to Philadelphia for inaugural 'Rocky Day': 'Keep punching!' (08:13)https://www.usatoday.com/story/entertainment/movies/2023/12/04/sylvester-stallone-rocky-day-philadelphia/71797691007/
The Unveiling of Grand Theft Auto 6 (10:57)
Panera’s Unlimited Coffee Subscription (15:37)
Learn marketing and personal branding from Ryan directly by joining his newsletter (18:53)
https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.
Bath & Body Works drops 10-foot candle to help holiday shoppers unwind (19:20)https://www.marketingdive.com/news/bath-body-works-drops-giant-candle-holiday-marketing-2023/701257/
Why Domino’s is awarding half a million dollars in snow plowing grants (23:43)https://www.marketingdive.com/news/dominos-plowing-for-pizza-loyalty-ad-campaign/700932/
Sponsor: Caldera Labs (27:05)
High-performance men’s skincare line
Website: https://calderalab.com
Promo code: RadRyan and get 20% off
McDonald’s reinvents McNugget Buddies for streetwear-minded adults (29:05)https://www.marketingdive.com/news/mcdonalds-mcnugget-buddy-return-kerwin-frost-nostalgia-campaign/701002/
Social Media Holiday (33:40)December 8: Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com. Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast..
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 5, 2023 • 47min
Kaylor Betts: Allergic to Mediocrity - Unlock the Mindset of a Winner
Join Ryan and Kaylor Betts in an inspiring conversation on empowerment, adaptability, and leveraging online opportunities for success. They explore topics like conquering challenges, getting paid for problem-solving, and establishing an online presence. Kaylor shares insights on personal empowerment, overcoming biases, and conquering depression. They discuss the impact of technology on success and the importance of alignment and simplicity for overall wellness.

Dec 1, 2023 • 32min
The Week of December 1, 2023 Marketing and Business News: Apple Music Replay is Here, and it’s Still No Spotify Wrapped
Welcome back to The Radcast! We kick off the holiday season with some festive banter and a touch of impromptu Santa Claus spirit. Ryan and Chris bring you the weekly roundup of marketing insights and business highlights. From Apple Music Replay challenging Spotify Wrapped to Pop-Tarts introducing an edible mascot for a bowl game, we've got your weekly dose of intriguing news. Tune in as we discuss Dolly Parton dazzling in a Dallas Cowboys Cheerleader uniform, Instagram's new feature to filter spam followers, and much more.Stay tuned for this lively discussion! As we wrap up, Ryan and Chris extend warm wishes, encouraging everyone to stay cozy and relish the holiday season. Happy December 1st! And with approximately three weeks left for your holiday shopping, there's no need to feel pressured – just enjoy the process. Tune in now for this lively discussion and stay radical! 🌟🎄
Apple Music Replay is here, and it’s still no Spotify Wrapped (02:28)https://techcrunch.com/2023/11/28/apple-music-replay-is-here-and-its-still-no-spotify-wrapped/
Pop-Tarts unveils edible mascot for inaugural bowl game (07:30)https://www.marketingdive.com/news/pop-tarts-edible-mascot-college-bowl-football-game-marketing/7007 59/
Dolly Parton Dazzles in Dallas Cowboys Cheerleader Uniform at Thanksgiving Halftime Show: Watch (12:18)https://www.billboard.com/music/music-news/dolly-parton-dallas-cowboys-cheerleader-thanksgiving-nfl-ha lftime-show-1235510268/
Instagram testing a feature for users to filter spam followers (14:08)https://mspoweruser.com/instagram-testing-a-feature-for-users-to-filter-spam-followers/
Learn marketing and personal branding from Ryan directly by joining his newsletter: (15:55)https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.
Chief of Cheer: This company will pay you $2,500 to watch 25 holiday movies in 25 days (16:15)https://www.usatoday.com/story/money/2023/11/13/get-paid-watch-25-movies-25-days-cabletv/71574846 007/
Winners and losers of Black Friday 2023 (19:30)https://www.marketingdive.com/news/winners-losers-black-friday-2023/700668/
Fake out-of-home ads—how they help and hurt brands and the ooh industry (21:25)https://adage.com/article/marketing-news-strategy/fake-out-home-ads-how-they-help-and-hurt-brands-an d-ooh-industry/2531356
How Walmart’s shoppable rom-com bridges holiday content, commerce (23:24)https://www.marketingdive.com/news/walmart-shoppable-holiday-marketing-ads-tiktok-roku/700848/
Sponsor Caldera Labs: (29:04)High-performance men’s skincare line Website: https://calderalab.com Promo code: RadRyan and get 20% off
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast If you enjoyed this episode of The Radcast, Like, Share, and leave us a review!
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 28, 2023 • 1h 7min
The Secret To Lachlan Patterson’s Hilarious Success: It’s All About Delivery
Welcome back to another episode of The Radcast! In this riveting edition, Ryan is joined by the incredibly talented and insightful comedian, Lachlan Patterson, the Last Comic Standing's Top 3 finalist. Together, they dive deep into the often dynamic world of fame and criticism, exploring Lachlan's unique perspectives on navigating the highs and lows of the entertainment industry. Tune in as Lachlan shares the remarkable journey of his comedic evolution over the past decade, shedding light on the challenges he faced in discovering his authentic voice and style. The conversation takes an intriguing turn towards the art of comedic timing, where Lachlan unveils his preference for allowing humor to unfold naturally.Join them as they dissect the impact of social media on comedy, reflect on the clash between tradition and evolving comedic norms, and delve into the delicate balance between humor and potential offense. With laughter and wisdom in abundance, this episode is a must-listen for anyone fascinated by the art and business of comedy. Get ready to embark on a journey through the fascinating world of Lachlan Patterson. Listen and learn!
Ryan and Lachlan engage in a conversation about the difficulties associated with fame and criticism. Lachlan provides perspectives on effectively managing criticism, particularly within the entertainment industry. (01:10)
Lachlan recounts his comedic journey. He reflects on the transformation of his comedic persona over a decade, highlighting the challenges he faced in discovering his unique voice and style in comedy. (03:10)
They discuss the art of comedic timing, with Lachlan expressing a preference for allowing the audience to discover humor naturally. Ryan explores Lachlan's unique style characterized by subtlety, emphasizing elements of self-deprecation and relatability in his comedy. Lachlan shares insights into his natural approach. (08:50)
Lachlan shares his unconventional path to comedy. The challenges arose from his father's post-war mindset, viewing stand-up comedy as irresponsible and conflicting with job security. Lachlan reflects on the clash between tradition and evolving comedy. (13:02)
Lachlan reflects on the evolution of comedy, and discusses the impact of social media on the business of comedy, emphasizing both its advantages and drawbacks. Despite the benefits of a digital presence, he underscores the enduring importance of in-person connections. The discussion wraps up by touching on the ongoing need for comedy to adapt in response to societal changes. (23:05)
Lachlan discusses his distinctive comedy style, and explores the connection between social media engagement and live show attendance. The conversation then delves into marketing on social media, focusing on calls to action, capturing emails, and the power of building a dedicated VIP list. (34:35)
Lachlan injects humor into the sensitive topic of fentanyl warnings, discussing the challenges of navigating such subjects in comedy. The hosts explore the delicate balance between humor and potential offense, drawing parallels with scenes from movies like "Walk Hard." (37:57)
Ryan and Lachlan explore his aspirations, including performing in theaters and selling out shows. Lachlan reflects on his experience on Last Comic Standing, underscoring the impact it has had on his journey and expressing a desire for sustained success. Ryan encourages Lachlan to leverage past achievements. (46:35)
If you want to learn more about Lachlan Patterson, follow him on Instagram @lachjaw and his website https://www.lachlanpatterson.com/. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com. Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 24, 2023 • 31min
The Week of November 24, 2023 Marketing and Business News: Snoop Dogg Gives Up Smoke For Solo Stove Campaign
Welcome to another exciting episode of The Radcast, your go-to source for all things radical in the business world. It's a pleasure to have you join us on this post-Thanksgiving Friday, November 24th, 2023. We hope your holiday was filled with joy and fantastic feasts.Today, we're taking a slightly lighter tone as we dive into some intriguing business topics and reflect on the top traditions of Thanksgiving. We explore everything from Dave and Buster's unexpected Thanksgiving opening to marketing ideas like giving drinks to Black Friday shoppers. And of course, we can't miss discussing the viral potential of Trump's presence at the USC vs Clemson game and the ingenious campaign strategy behind Snoop Dogg's decision to quit "smoke." Stick around as we uncover the smartest campaigns, the latest trends, and maybe a few unexpected surprises. You're tuned in to The Radcast, where if it's radical, we've got it covered. Happy Friday!
Top 10 Thanksgiving traditions in the US (03:40)https://www.ef.com/wwen/blog/efacademyblog/top-10-thanksgiving-traditions-in-the-us/
Dave and Buster’s is open on Thanksgiving day (06:40)
Sponsor
Vaycay: Premium Wellness Products Delivered Straight to You in the US (08:07)
Website: www.RolloffthePain.com
Podcast: www.thevaycaypodcast.com
A look back at how Black Friday began, how it's become so popular and how much shoppers are spending. (10:52)https://blackfriday.com/news/black-friday-history
The Holiday 100: A gift guide for everyone on your list (15:50)https://shopping.google.com/m/holiday100/?utm_source=(direct)&utm_medium=vanityurl&utm_campaign =h100_23&utm_content=H100_Keyword_Blog
Former President Trump will attend Clemson, South Carolina football game, NBC confirms (20:09)https://www.wyff4.com/article/trump-to-attend-clemson-south-carolina-game/45894745#
Snoop Dogg gives up smoke for Solo Stove campaign (21:05)https://www.marketingdive.com/news/snoop-dogg-give-up-smoke-solo-stove-campaign/700296/
Pepsi brings back Shaq for fresh spin on Skee-Lo’s ’90s hit ‘I Wish’ (27:45)https://www.marketingdive.com/news/pepsi-shaq-shaquille-oneal-i-wish-mini-cans-nostalgia/70023 9/
Sponsor
Caldera Labs: (26:00)
High-performance men’s skincare line
Website: https://calderalab.com
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