
Right About Now with Ryan Alford
Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile!
Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners.
Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education.
As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend.
Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.
Latest episodes

Feb 13, 2024 • 36min
Recruitment Retention Revenue: Insider Opportunities in Employee Benefits with Tanner Gardner
Welcome to another episode of the Radcast! Let’s dive deep into topics that matter most to businesses and individuals alike. In today's episode, we're joined by Tanner Gardner, an expert in innovative healthcare solutions, as we explore a groundbreaking program that is reshaping the landscape of employee benefits. Together, we'll unravel the complexities of this program, shedding light on its potential to not only transform healthcare access but also to drive revenue growth for employers. Stick around until the end for a special call to action, where you can learn more about how to implement this program in your own organization and start reaping its benefits today. Let's dive in!
All about recruitment, retention, and revenue in 2024. Tanner provides an overview of the insurance industry and the focus of Innovative Health Insurance Advisors on ACA compliance and mitigating costs. (01:38)
Introduction to the Encompassing Health program and its goal to address retention, recruitment, and cost concerns for businesses. (03:36)
Overview of Section 125 and its role in providing pre-tax deductions for medical benefits, and Explanation of the Encompassing Health program's structure and benefits for employees. (5:00)
Tanner highlights the significance of preventive care and the program's focus on proactive health measures and the rising importance of behavioral health services and the financial burden of traditional counseling services. (09:28)
Introduction to virtual primary care and its role in providing convenient and cost-effective healthcare solutions. (11:30)
Tanner emphasizes the importance of education and awareness about alternative healthcare options among employees. (13:08)
Tanner shares his journey from Las Vegas to joining the family business and a discussion on the challenges and rewards of working in the insurance industry. (14:18)
Tanner discusses the cultural barriers to accessing healthcare and the role of insurance in providing affordable healthcare options for diverse populations. (19:14)
Reflections on the rewarding aspects of helping businesses and employees through innovative insurance solutions like the Encompassing Health program. (22:25)
Exploring the revenue benefits for both employers and employees, focusing on the shift in prescription costs and potential tax savings through Section 125. (24:14)
Overview of the implementation process for businesses, emphasizing the simplicity and education-focused approach. (29:20)
Discussion on company qualifications and ideal timing for implementing the program, highlighting its flexibility and benefits regardless of industry or company size. (33:17)
To learn more or to take advantage of the Encompassing Health Program visit https://www.ficasave.com/?referCode=ryanalford.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 9, 2024 • 34min
The Week of February 09, 2024 Marketing and Business News: ESPN, Fox, and Warner Bros are Putting Together a Juggernaut Sports Streaming App
Welcome back to The Radcast, your go-to source for all things radical in the world of business and marketing! Ryan, joined by the ever-entertaining Chris, are bringing you the latest scoop on this Super Bowl Sunday weekend. As we dive into today's episode, we'll be dissecting the buzz surrounding the big game, from the anticipated commercials to the shifting landscape of sports media. Plus, we've got exciting updates on Gatorade's digital transformation, Netflix's foray into advertising, and Dunkin's hilarious new campaign featuring none other than Ben Affleck.So grab your snacks, settle in, and let's get radical! Don't forget to listen closely and learn about the latest trends so you can apply them to your own business ventures and future plans.
ESPN, Fox, and Warner Bros are putting together a juggernaut sports streaming app (11:30)https://www.theverge.com/2024/2/6/24064007/espn-fox-warner-bros-sports-streaming-partnership
Gatorade fuels digital transformation with free membership platform (16:18)https://www.marketingdive.com/news/gatorade-id-free-membership-program-digital-transformation/706152/
Sponsor: (18:11)
Vaycay: Premium Wellness Products Delivered Straight to You in the US
Website: www.RolloffthePain.com
Podcast: www.thevaycaypodcast.com
Expedia signs up as Netflix’s first global ad partner (19:38)https://www.marketingdive.com/news/expedia-netflix-first-global-ad-partner-japan-campaign/706577/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202024-02-06%20Marketing%20Dive%20Newsletter%20%5Bissue:58849%5D&utm_term=Marketing%20Dive
Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl (25:26)https://www.marketingdive.com/news/dunkin-ben-affleck-grammys-popstar-campaign-super-bowl-speculation/706536/
Radnews: (27:49)
Last Tuesday - Derik Fay
Next Tuesday - Tanner Gardner
Holiday: (30:00)
February 9. National Pizza Day #NationalPizzaDay
February 10. Chinese New Year #LunarNewYear #ChineseNewYear
February 11. Inventors Day #InventorsDay
February 14. Valentine's Day #ValentinesDay
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 6, 2024 • 37min
Leverage & Legacy: Derik Fay’s Winning Formula
Welcome to another insightful episode of The Radcast! In this episode, our guest Derik Fay shares invaluable wisdom on maintaining focus, seizing opportunities, and thriving amidst uncertainty. Join us as we uncover Derik's unique perspective on cutting through the noise, adapting to market fluctuations, and staying committed to success. Stay tuned for actionable advice and engaging discussions that will inspire you to take control of your journey and maximize your potential.Don't miss out on this opportunity to gain insights – let's dive in! And remember, for more exclusive content and updates, visit theradcast.com and subscribe to Ryan's newsletter for daily million-dollar advice at www.RyanAlford.com/newsletter.
Ryan and Derik discuss their childhood experiences playing basketball. (01:11)
Derik shares his upbringing from poverty to becoming a multimillionaire by age 22. (04:29)
Derik discusses his initial pursuit of wealth and its evolution over time. (07:12)
The discussion shifts to the transition from individual success to collaborative success. (11:28)
Ryan explores Derik's approach to identifying opportunities. (16:20)
Derik outlines the process of acquiring assignments from tenants and negotiating a profitable deal with the real estate company. (21:03)
Derik describes 3F Management as a company that partners with and helps businesses scale and exit profitably. (26:21)
Derik reflects on his journey to finding happiness beyond material success. (28:12)
They discuss maintaining focus amidst market noise and external factors. (31:35)
Derik's approach to worrying and his investment experience during COVID. (33:31)
To know more about Derik Fay, follow him on Instagram @DerikFay or connect with him here https://app.minnect.com/expert/DerikFay.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 2, 2024 • 41min
The Week of February 2, 2024 Business and Marketing News: Super Bowl Win, Taylor Swift Generate $316.6 Million in Earned Media Value for Chiefs
Welcome back to The Radcast! Our hosts Ryan and Chris embark on a rollercoaster of insightful discussions covering a spectrum of topics ranging from the business impact of social media trends to the rebranding saga of Miller Extra Light. The hosts delve into the resurgence of Instagram Threads, questioning its potential impact and sharing personal experiences. They dissect the strategic move of Miller 64's transformation into Miller Extra Light, sparing no humor in critiquing the branding decisions. The podcast then ventures into the realm of augmented reality, exploring Snickers' AR Super Bowl experience through the lens of Apple Vision Pro. The episode concludes with a burst of nostalgia as the hosts cheer on the return of the mischievous Hamburglar and the revamped menu at McDonald's. Join a riveting journey through the ever-evolving landscape of media, marketing, and pop culture on the Radcast.
Taylor Swift-Travis Kelce relationship brand value estimated at more than $331 million (01:30)https://www.cbsnews.com/philadelphia/video/taylor-swift-travis-kelce-relationship-brand-value-estimated-at-more-than-331-million/
Earned Media Value Discussion
Impact on NFL and Chiefs
Virality and Ratings
Media Milking
Tom Brady Merges Businesses with NOBULL, Targets Wellness (09:36)https://insider.fitt.co/tom-brady-merges-businesses-with-nobull-targets-wellness/
Tom Brady’s Busines Move
Industry Trend Discussion
Humorous Commentary
Largest Influencer Marketing Buy
Influencer Campaign
Operational Advantage
2024 Franchise 500 Ranking (16:46)https://www.entrepreneur.com/franchise500 Brief mention of the top 10 franchises and their initial investments
Elon Musk says his startup Neuralink has implanted a device in its first human (24:08)https://www.nbcnews.com/tech/tech-news/elon-musk-says-startup-neuralink-implanted-device-first-human -rcna136285
Neuralink Implementation
Telepathy Technology
Instagram Threads triples downloads in December, reaching the top 10; X falls to No. 36 (25:29)https://techcrunch.com/2024/01/30/instagram-threads-triples-downloads-in-december-reaching-the-top-10-x-falls-to-no-36/Discussion on the impact of social media trends on business.
Miller64 rebrands to Miller Extra Light as focus shifts away from calories (27:46)https://www.marketingdive.com/news/miller64-rebrands-miller-extra-light-takes-focus-calories/705895/Discussion on the reasons behind the rebrand and marketing efforts.
Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro (31:34)https://www.marketingdive.com/news/snickers-apple-vision-pro-ar-super-bowl/705800/Discussion on Snickers partnering with Mars agency and Bipar for AR Super Bowl experience.
McDonald’s Hamburglar hits the road in getaway vehicle for menu revamphttps://www.marketingdive.com/news/mcdonalds-hamburglar-burgercuda-getaway-vehicle-QSR-marketin g/705973/ Description of the Burger Cuda and the marketing tactics used by McDonald's.
Holiday: (39:30)February 4. World Cancer Day #WorldCancerDay
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 30, 2024 • 48min
The Art of Selling: Brian Tracy’s Secret to Doubling Your Income
Renowned motivational speaker and prolific author Brian Tracy shares insights on skill development, the psychology of selling, and the importance of a compelling value proposition. He discusses the power of setting goals, overcoming procrastination, and the role of sales skills in his own journey to success. The episode also delves into adapting selling strategies for the online sales world and the importance of a strong value proposition. Plus, learn about Brian's strategy of offering a 'free plus a profit' learning program.

Jan 26, 2024 • 27min
The Week of January 26, 2024 Marketing and Business News: Solo Stove’s Viral Snoop Dogg Partnership Fails to Spark Up Sales
Welcome back to another thrilling episode of The Radcast, the podcast that dives deep into the realms of business, marketing, and everything radical. Ryan is joined by the ever-energetic Chris. Today is January 26th, 2024, and we've got an exciting lineup for you. From the extravagant world of luxury ski wear to the potential game-changer of a pay-per-view Super Bowl, we've got our fingers on the pulse of the latest trends. But that's not all – we'll be exploring Solo Stove's collaboration with none other than Snoop Dogg, WWE's multi-billion-dollar deal with Netflix, and the iconic return of Coors Light's Silver Bullet Train for the Super Bowl. Stick around as we share insights, laughs, and a sneak peek into upcoming episodes. It's time to buckle up and join us on this wild ride through the business and marketing landscape.
Peak Chic: Balenciaga’s $5,600 Snowboard Leads a Flurry of Luxury Skiwear and Accessories (03:27) https://www.hollywoodreporter.com/lifestyle/style/best-luxury-ski-gear-accessories-winter-2024-12357910 41/
A Pay-Per-View Super Bowl? It May Happen Sooner Than You Think (06:47)https://themessenger.com/opinion/pay-per-view-super-bowl-live-streaming-peacock-chiefs-dolphins-reven ue
Netflix to stream WWE’s Raw starting next year in its biggest jump into live entertainment (08:59)https://www.cnbc.com/2024/01/23/netflix-to-stream-wwes-raw-starting-next-year.html
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales (11:51)https://www.marketingdive.com/news/solo-stove-viral-snoop-dogg-stunt-marketing-fail/705029/#:~:text=%E2%80%9CWhile%20our%20unique%20marketing%20campaigns,Andrea%20Tarbox%20in%20a%20sta tement.
Coors Light’s silver bullet train returns for Super Bowl with seats for fans (13:44)https://www.marketingdive.com/news/coors-light-super-bowl-lviii-ad-chill-train-gen-z/705244/?utm_source =Sailthru&utm_medium=email&utm_campaign=Issue:%202024-01-23%20Marketing%20Dive%20Newsle tter%20%5Bissue:58394%5D&utm_term=Marketing%20Dive
Bills offering Taylor Swift-themed food for playoff clash with Travis Kelce’s Chiefs (15:05) https://nypost.com/2024/01/20/sports/bills-have-taylor-swift-themed-food-for-clash-with-travis-kelces-chiefs/
Sponsor: (18:19)
Vaycay: Premium Wellness Products Delivered Straight to You in the US
Website: www.RolloffthePain.com
Podcast: www.thevaycaypodcast.com
Apple Dials Back Car’s Self-Driving Features and Delays Launch to 2028 (22:25)https://www.bloomberg.com/news/articles/2024-01-23/apple-car-ev-set-to-debut-in-2028-with-limited-auto nomous-driving
Radnews: (20:46)
Last Tuesday - Tanner Chidester
Next Tuesday - Brian Tracy
Holiday: (21:00)
January 28. International Lego Day #LegoDay
January 31. Inspire Your Heart With Art Day #InspireYourHeartWithArtDay
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 23, 2024 • 36min
Approaches to Leadership Effectiveness with Tanner Chidester
In this riveting episode of The Radcast, we dive deep into the world of entrepreneurship with the remarkable Tanner Chidester, founder of Elite CEOs and author. From the trenches of sticking to the long game to the invaluable insights derived from writing his book "Infinite Income," Tanner shares candidly about the trials and triumphs of his journey. Join us as we dissect entrepreneurial pitfalls, the crucial role of sales, and Tanner's plans for an exciting venture in 2024. If you're ready to glean practical wisdom and embark on a path to business mastery, don't miss this episode. Tune in now and elevate your entrepreneurial game!Listen now and gain insights that can transform your approach to business and success!
Tanner shares the significant changes he implemented in the last 60 days with his company and his future ventures.(02:00)
Tanner explores the balance between intense work periods and rejuvenating breaks. He reflects on personal background, dispelling the misconception that wealth solves all problems, emphasizing the significance of enjoying the work. (04:24)
Tanner provides an overview of Elite CEOs and its mission to help aspiring entrepreneurs achieve success. (07:18)
Ryan and Tanner discuss the challenges of standing out in the saturated coaching market, emphasizing the crucial aspects of offer differentiation, marketing excellence, and adherence to billionaire principles for success. (08:10)
Tanner discusses trust issues in coaching and emphasizes the impact of effective marketing in building trust. (10:06)
Tanner explores the challenges of scaling info-based businesses and emphasizes the importance of balancing impact and scale. (11:53)
Tanner discusses the evolution of his successful YouTube strategy, emphasizing personalized content's role in providing tangible business assistance. (14:22)
Tanner emphasizes the importance of playing the long game in entrepreneurship and Introduction to Tanner's book, "Infinite Income”. (18:04)
They discuss the key takeaways from his book, "Infinite Income," (19:02)
Tanner’s authentic and transparent approach to sharing experiences and addressing common pitfalls and misconceptions in the entrepreneurial journey. (21:42)
Tanner shares the transition from solo entrepreneurship to team building and the crucial aspects of effective team management. (25:02)
Tanner’s recommendation for aspiring entrepreneurs and the importance of confronting challenges to achieve success. (26:27)
Tanner's personal experience of reaching a point where he was willing to do anything to achieve success, emphasizing the transformative power of desperation. (29:51)
A glimpse into Tanner's plans for 2024, involving a project with key components for success, combining internet marketing and a quality product. (31:17)
Tanner's aspiration to do something remarkable and be recognized for achievements beyond coaching, driven by a personal desire for fulfillment. (34:07)
To know more about Tanner, follow him on Instagram @tanner.chidester and his website https://go.eliteceos.com/.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 19, 2024 • 31min
The Week of January 19, 2024 Marketing and Business News: Apple Overtakes Samsung as Biggest Smartphone Maker
Welcome back to the Radcast, your go-to source for all things radical in the business world! Today, as we dive into the latest edition of the Radcast on this fine Friday, January 19th, 2024, we've got an exciting lineup of topics to explore. From Bill Gates' predictions on the transformative power of AI to Walmart Plus' campaign to rescue your New Year's resolutions, and a sneak peek into the trends shaping creator marketing in 2024. But that's not all – we'll also uncover Apple's recent triumph over Samsung in the smartphone market, Elon Musk's quest for more control at Tesla, and the intriguing partnership between Mick Ultra and Team USA for the upcoming Olympics. So, buckle up, stay warm, and get ready for a rad journey through the latest and greatest in the business landscape!
Bill Gates explains how AI will change our lives in 5 years (02:20)https://edition.cnn.com/2024/01/16/tech/bill-gates-ai-gps-interview/index.html
Walmart+ launches “Save Your Resolutions” campaign (04:37)https://inside.com/marketing/posts/walmart-launches-save-your-resolutions-campaign-409929
Bubly launches Dry January campaign (08:53)https://inside.com/marketing/posts/bubly-launches-dry-january-campaign-409859
Inside the creator marketing trends expected to go viral in 2024 (11:20)https://www.marketingdive.com/news/influencer-creator-marketing-trends-2024/703726/
Elon Musk demands another huge payday from Tesla (20:10)https://edition.cnn.com/2024/01/16/tech/elon-musk-tesla-pay-package/index.html
8 predictions for 2024 as marketing seeks a new normal (23:05)https://www.marketingdive.com/news/8-marketing-predictions-for-2024/703970/
Apple Overtakes Samsung As Biggest Smartphone Maker (24:00)https://hypebeast.com/2024/1/apple-samsung-biggest-smartphone-maker-defeat
Michelob Ultra named sponsor of Team USA through 2028 Olympics (25:00)https://www.marketingdive.com/news/michelob-ultra-named-sponsor-team-usa-through-2028-olympics/704571/
Holiday: (26:30)
January 19. National Popcorn Day #NationalPopcornDay
January 20: Cheese Lovers Day #CheeseLoversDay
January 20: Get to Know Your Customers Day (Third Thursday of January) #GetToKnowYourCustomersDay
January 21: National Hugging Day #NationalHuggingDay
January 24: National Compliment Day #NationalComplimentDay
Radnews: (28:15)
Last Tuesday - Cassie Petrey Reveals Secrets on The Music Industry, Fifth Harmony and The Backstreet Boys
Next Tuesday - Tanner Chidester
Sponsor (29:50)
Vaycay: Premium Wellness Products Delivered Straight to You in the US
Website: www.RolloffthePain.com
Podcast: www.thevaycaypodcast.com
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 16, 2024 • 37min
Cassie Petrey Reveals Secrets on The Music Industry, Fifth Harmony and The Backstreet Boys
Welcome to a captivating episode where we explore the dynamic intersection of music and social media, unraveling the transformative impact of digital platforms on the music industry. Join us in conversation with Cassie Petrey, a seasoned professional in artist management and social media strategy. In this enlightening discussion, Cassie shares invaluable insights into the democratization of the music landscape, the evolving role of artists in the digital age, and the significance of adapting to new media formats. From personal branding to the longevity of songs, this episode delves into the multifaceted realm where artistry and technology converge, offering a comprehensive understanding of the contemporary music industry. Tune in for an engaging exploration of how social media has become a powerful force shaping the future of music.
Access and Opportunity in the Music Industry: Social media has democratized the music industry, providing artists worldwide with increased access and opportunities for success. (03:15)
Personal Branding and Control: Artists can build a personal brand beyond their music, gaining more control over their image and content distribution through social media. (08:45)
Evolution of Music and Art: Music evolves with media changes, shifting from TV to phones. Artists become their media networks, leveraging attention from their music. (12:30)
Rise of Short-form Content and TikTok: TikTok's short-form content is the new music video, emphasizing artists' need to adapt for exposure. (16:50)
Role of Content Development: Artists should focus on music-centric content on platforms like Instagram Reels and TikTok, where performances and playing instruments have gained popularity. (20:08)
Artists as Business People: Successful independent artists excel not only in their musical talents but also as savvy business individuals, according to Cassie. (23:35)
Longevity of Songs and Albums: Streaming challenges traditional song lifespans; Taylor Swift's album re-releases prove enduring cultural relevance. (28:26)
Chart Dynamics and Multiple Songs: Streaming enables multiple songs from an artist's album to chart at once, encouraging frequent releases, collaborations, and diverse templates. (33:11)
Monetization Beyond Streaming: Cassie highlights the role of artist managers in diverse monetization avenues beyond streaming, encompassing concerts, merchandise, and brand deals. (27:00)
Anecdote with Backstreet Boys:Cassie shares a humorous story about her teenage crush on Backstreet Boys while dining with AJ. The band acknowledges the importance of social media for connecting with their fans. (28:54)
Taylor Swift's Influence: Taylor Swift is lauded for her brilliance as an artist and businesswoman. The release of Taylor's versions and her Spotify streaming success highlights the enduring power of her music. (31:20)
Know more about Cassie Petrey by following her on Instagram @cassiepetrey. More information about her here https://www.convinceandconvert.com/podcasts/episodes/how-cassie-petrey-turns-rockstars-into-social-pros/.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 12, 2024 • 35min
The Week of January 12, 2024 Marketing and Business News: A.I. Bartender Makes Drinks Based on Customer's Mood
Welcome, Radcast enthusiasts! Get ready for another captivating episode! In today's edition, we're diving into a myriad of intriguing topics, from the futuristic AI bartenders showcased at the Consumer Electronics Show (CES) to the unexpected surge in NFL viewership and the innovative marketing strategies of brands like Tito's Handmade Vodka and Bounty Paper Towels. Join us as we dissect the week's most significant stories, add our unique spin to the headlines, and explore the ever-evolving landscape of business and entertainment. Stick around for engaging banter, thoughtful insights, and perhaps a surprise or two. Tune in here now where business meets entertainment, and the news takes center stage!
Reflection on the Week (01:13)
A.I. bartender makes drinks based on customer's moodhttps://www.nbcnews.com/now/video/a-i-bartender-makes-drinks-based-on-customer-s-mood-201650245 647
Michigan wins College Football Playoff National Championship, downing Huskies 34-13 (06:34)https://www.cbsnews.com/news/michigan-wolverines-college-football-playoff-national-championship-winn er-washington-huskies/
NFL sees huge spike in TV viewers for its biggest season since 2015 (07:29)https://www.nbcnews.com/news/sports/nfl-sees-huge-spike-tv-viewers-biggest-season-2015-rcna133204
Tito’s introduces a roguish spokescart in wry rebuke of celebrity liquor ads (11:41)https://adage.com/article/marketing-news-strategy/titos-introduces-spokescart-titos-platform-rebuke-celeb rity-liquor-ads/2536346
Bounty and NFL greats clean up after wings and football talk (16:30)https://www.marketingdive.com/news/bounty-paper-towels-preps-super-bowl-mess-series/703624/
Holiday
January 14: World Logic Day #WorldLogicDay
January 15: Martin Luther King, Jr. Day (third Monday of January) #MLKDay
January 16: International Hot and Spicy Food Day #InternationalHotandSpicyFoodDay
January 17: Ditch Your Resolution Day #DitchYourResolutionDay
Amazon Prime Video Ad Integration (26:51)https://rb.gy/c9sf1k
Honda announces a new line of electric cars, the Honda 0 Series (29:04)https://edition.cnn.com/2024/01/09/business/honda-announces-new-line-of-electric-cars/index.html
Radnews: Last Tuesday - Rethinking Health and Longevity with Dr. Joel Wussow (34:00)
Sponsor
Vaycay: Premium Wellness Products Delivered Straight to You in the US (34:40)
Website: www.RolloffthePain.com
Podcast: www.thevaycaypodcast.com
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