
Affiliate Marketing & Side Hustles on the Doug.Show
The Doug Show is where I’ll talk to other marketers, side hustlers, & experts, share success stories, talk about making the leap from corporate worker bee to entrepreneur. We'll go deep on affiliate marketing, side hustles, SEO, entrepreneurship, management, and working online.
Latest episodes

May 13, 2024 • 25min
Mobile Deep Linking=Higher Conversion Rate - Jesse Lakes, Geniuslink - DS511
Doug chats with Jesse Lakes, co-founder and CEO of Geniuslink, about the intriguing subject of mobile deep linking and recent changes in Amazon Associate rules. Jesse dives into the technicalities and benefits of mobile deep linking, explaining how it significantly improves conversion rates by directing users to specific products within apps rather than web pages.
Furthermore, the conversation shifts to a discussion on recent updates to Amazon’s operating agreement that now permits affiliate links in emails and social media DMs, provided recipients have opted in. Jesse also highlights the capabilities of Geniuslink in enhancing monetization for creators across different platforms.
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GeniusLink
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Email
Also, Check Out:
DS511 Transcript
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May 6, 2024 • 43min
I Messed Up My Podcast Launch! - DS510
Doug shares his experiences and challenges associated with launching his new podcast, ‘Ranking Revolution.’ Despite his decade of experience in self-employment, Doug discusses how external factors and a lack of discipline affected the podcast’s launch, leading to both unforeseen successes and setbacks.
He talks about running a podcast boot camp during a difficult period. Doug also touches upon his efforts to implement dynamic ad insertions, the process of recording video and audio for podcasting, and his plans to sell ‘Ranking Revolution’ in the future.
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Transcript: DS510
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Apr 29, 2024 • 36min
Exploring Amazon Seller Networks - Jesse Lakes, Geniuslink - DS509
Doug is joined by Jesse Lakes, CEO and co-founder of Geniuslink, to discuss the emerging world of Amazon seller networks—an area that’s redefining affiliate marketing on Amazon.
The discussion covers the basics of what Amazon seller networks are, highlighting these platforms as a bridge connecting publishers, creators, and sellers on Amazon to boost sales and commissions through smart linking. Jesse outlines the mechanics of getting started with seller networks, the advantages like significantly higher commission rates compared to Amazon’s in-house affiliate program, and the potential for content creators to earn both from Amazon’s program and seller networks simultaneously.
He also addresses the challenges, such as a currently limited product catalog available through these networks and the importance of compliance with FTC regulations. Jesse emphasizes the opportunities this new model presents for content creators looking to monetize their recommendations more effectively and how Geniuslink is facilitating an easier integration into these networks.
Find Jesse:
GeniusLink
LinkedIn
X
Email
Also, Check Out:
Levanta
Archer Affiliates
DS509 Transcript
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Apr 22, 2024 • 42min
Viable side hustles not reliant on Google SEO - DS508
Doug discusses various side hustle options that aren’t dependent on Google SEO. He also addresses three viewer emails concerning the challenges and uncertainties in blogging due to Google’s unpredictable updates.
He advises against relying on Google SEO for traffic and suggests alternative income sources like e-commerce, freelancing, online courses, and more. Additionally, Doug touches on the importance of diversifying income streams and not putting all one’s efforts into blogging.
Side Hustle Cheatsheet
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Apr 15, 2024 • 1h 1min
Taking Niche Sites to YouTube to Diverse Monetization with John - Project 24 - DS507
Doug Cunnington interviews John, who transitioned from a decade in law enforcement to pursuing internet marketing full-time. John shares his journey of dabbling in internet marketing since 2005 while working as a sheriff’s deputy before making it his full-time career and surpassing his law enforcement income.
He discusses the success of running a portfolio of websites and a large dog training brand, becoming his own boss, and the impact of his work on his family and audience. John gives insights into the early days of Internet marketing, the role of Income School in his career, focusing on one niche, and the importance of helping the audience as the key to his success.
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Project 24
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DS507 Transcript
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Apr 12, 2024 • 22min
Ranking Revolution (Podcast Launch) - DS506
Doug shares his journey and challenges in creating a new podcast titled ‘Ranking Revolution,’ an advanced SEO and marketing podcast aimed at professionals. He discusses the concept, audience targeting, content creation, and the hurdles he faced.
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Apr 8, 2024 • 57min
From Food Science Graduate to Influencing Millions - Sarah Bond - DS505
Doug interviews Sarah Bond, a vegetarian food blogger from Denver known for her popular site Live, Eat, Learn. Since starting her blog in 2015, Sarah has also launched niche sites Brew Buch and BoneAppetreat, amassing over 1 million readers per month.
They discuss the impact of Google’s core updates on Sarah’s sites, her approach to creating and updating content post-helpful content update, and her journey from a food science graduate to a full-time blogger. Sarah shares her approach to photography and videography, and the strategic use of content clustering.
Moreover, they talk monetization strategies, including ad revenue and e-books, and the potential of product development to supplement income. Sarah highlights the significant role of email marketing in her business and explores leveraging her audience for future growth.
Connect with Sarah:
Live Eat Learn
Brew Buch
Bone Appetreat
YouTube
Instagram
LinkedIn
Also, check out:
DS505 Transcripts
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Apr 1, 2024 • 44min
3 of 3 | Swim University Loses Massive Traffic from HCU - DS504
In this third part of Doug’s interview with Matt Giovanisci, they discuss the use of AI in content creation, where Matt shares his experience with AI tools for writing articles, emails, and even customer service responses
Additionally, Matt discusses the relaunch of his ‘MoneyLab’ podcast as an outlet for personal expression and the decision to focus on content creation without a direct monetary incentive.
MoneyLab
Swim University
Brew Cabin
DS504 Transcript
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Part 1
Part 2
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Apr 1, 2024 • 27min
Swim University Loses Massive Traffic from HCU, Part 2- DS503
Doug shares his struggles with health issues and Google’s update, delaying his podcast launch strategy.
Then he continues his interview with Matt Giovanisci about Swim University. Matt talks about his approach at Swim University, focusing on managing financials in both boom and bust cycles.
He discusses his content strategy adjustments in response to Google’s Helpful Content Update (HCU), emphasizing a video-first model and diversifying traffic sources away from Google to maintain revenue.
MoneyLab
Swim University
S503 Transcript
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Part 1
Part 3
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Apr 1, 2024 • 43min
1 of 3 | Swim University Loses Massive Traffic from HCU - DS502
Doug Cunnington gets an update from his neighbor and friend Matt Giovanisci, the founder of Swim University. They discuss the challenges his website faced following the helpful content update.
Matt shares his journey from starting Swim University in 2006 to dealing with the impact of AI and search engine updates. They discuss the importance of diversification, the move towards video content, and the emotional roller coaster of running an online business.
MoneyLab
Swim University
DS502 Transcript
RankingRevolution. Sign up to get notified.
Part 2
Part 3
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