Affiliate Marketing & Side Hustles on the Doug.Show $60K in TWO Months, Local Newsletter Success - Jas - Winnipeg Digest - DS541
8 snips
Dec 9, 2024 Jas, the 23-year-old founder of Winnipeg Digest, shares his inspiring journey from flipping shoes to launching a flourishing local newsletter. In just eight months, he amassed 16,000 email subscribers and secured $60,000 in sponsorships. Jas discusses his monetization strategies, focusing on annual deals and social media growth. He highlights the simplicity of his business model and encourages others to dive into local newsletters, sharing insights on audience engagement and effective advertising while brilliantly balancing personal touch with community features.
AI Snips
Chapters
Transcript
Episode notes
Why He Launched Winnipeg Digest
- Jas started the Winnipeg Digest after seeing Ryan Snelden's local newsletter success and wanted a local audience launchpad.
- He began the newsletter in April and used it to build an audience for future businesses.
Rapid Audience Growth Potential
- In eight months Jas grew to 16,000 email subscribers and ~45,000 social followers in a city of ~800k–1M.
- He believes reaching 100–150k would position the business for high-seven-figure revenue potential.
Sell Industry-Exclusive Annual Sponsorships
- Sell annual exclusive sponsorships by industry to local businesses instead of one-off ads.
- Charge a minimum annual fee for exclusivity to simplify billing and provide predictable revenue.