Platforms, Content Mix, and Cross-Selling Ads

Doug interviews Jas, a 23-year-old entrepreneur and founder of the Winnipeg Digest. They discuss Jas’s journey in digital marketing, his decision to pivot from niche sites to a local newsletter model, and his rapid growth to 16,000 subscribers in just eight months. Jas shares insights on effective monetization strategies, primarily through annual sponsorship deals and leveraging social media for growth. He also emphasizes the simplicity and effectiveness of this business model and encourages aspiring entrepreneurs to consider starting their own local newsletters.

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