Business School with Sharran Srivatsaa

Click Here to Get All Podcast Show Notes!Let's talk about proposals–the one word in marketing that seems to put so much pressure on you and gives so much power to the client. But it doesn't have to be that way. In this quick episode, Sharran talks about his simple process of approaching proposals. Once you understand this, you'll be surprised at how you wouldn't have to write down another proposal again, and you can just focus on providing results for your clients. In under 10 minutes, you can shift the way you think about RFPs, which will significantly change the course of your business. Join the 10K Wisdom Private Partner Podcast, now available to you for free: https://www.highlandprime.com/optin-10k-wisdom“I prefer to deliver a result, and the result is an artifact of sorts.”- Sharran SrivatsaaTimestamps:00:00 Introduction01:38 Let's talk about proposals02:23 Can you change the terminology?02:33 Understanding the construct of proposals03:17 What can you deliver in place of a proposal? (with sample script)04:35 This is how Sharran approaches a proposal05:10 Delivering an artifact to somebody who has already said YES05:55 Turning an RFP into a 12-month action planResources: - Sharran's Partnership Program - Join the 10K Wisdom Private Partner Podcast, now available to you for free - Grab Sharran’s 4-Week MBA for Free   Connect with Sharran:- Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!Last week, Sharran discussed the 3 Commandments of Email Marketing. So think of this episode as part 2 of the conversation around emails. If you send emails of any kind to your clients and prospects or to build your brand, this episode will be helpful to you because Sharran shares insights from his ten years of experience writing emails. His team sends over a million emails a month to a very engaged list and has sold over $10 million worth of stuff from emails without having to do sales calls. If you can wrap your head around these 7 Deadly Sins of Email Marketing and make an effort to avoid doing them, you will see powerful results. So let's dive in!If you find value in this episode, take a screenshot, share, and tag Sharran on social media. Join the 10K Wisdom Private Partner Podcast, now available to you for free: https://www.highlandprime.com/optin-10k-wisdom“The best emails are written like a conversation.”- Sharran SrivatsaaTimestamps:00:00 Introduction01:56 How will you benefit from this episode?03:11 Deadly Sin #1: It's not marketing; it's a conversation06:10 Deadly Sin #2: Being middle of the road and not being edgy08:07 Deadly Sin #3: Having no onboarding 10:43 Deadly Sin #4: Copying a copywriter12:01 Deadly Sin #5: Not obsessively growing your list13:47 Deadly Sin #6: Obsessing over the wrong stats17:12 Deadly Sin #7: Not selling21:21 What would happen if all the salespeople stopped selling for 24 hours?22:09 Quick recap of the 7 deadly sinsResources: - Sharran's Partnership Program - Join the 10K Wisdom Private Partner Podcast, now available to you for free - Grab Sharran’s 4-Week MBA for Free   Connect with Sharran:- Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!Are you using email marketing as part of your marketing strategy? If not, then you're missing out on the power of email as a personal platform to build your brand. You've probably heard Sharran say that his email community is super important to him. He has sold over 10 million dollars worth of stuff from email alone, without even selling. That's how powerful email marketing is–if you do it right. If you want to get insights from someone with more than 10 years of experience writing emails that get incredible engagement, this episode is for you. Make sure to take notes as Sharran talks about why email marketing is important, the problems people think about, and most importantly, how to operationalize The 3 Commandments of Email Marketing. Get Access to Sharran's Email Marketing Masterclass: DM Sharran on IG with the words “Email Masterclass”Join the 10K Wisdom Private Partner Podcast, now available to you for free“If you want to have a great email relationship rapport with your list, with your community, what you want to do is: Thou shall write an email like you're writing to a friend.”- Sharran SrivatsaaTimestamps:00:00 Introduction01:29 What is email marketing?02:03 What is the big “ah-ha” moment around this thing?03:49 If I only knew these 3 things and did them well…04:36 Here's the context behind the Email Masterclass05:16 The 3 reasons that make email marketing important10:30 3 Big problems that came out of the Masterclass discussion13:36 Email Commandment #1: Thou shall only send emails to subscribers. 15:43 Email Commandment #2: Thou shall write an email like you're writing to a friend16:44 How to write an email to a friend19:07 Email Commandment #3: Thou shall use the “caffeine schedule”19:48 The 2 components of a “caffeine schedule”23:33 Quick recap of the 3 commandmentsResources:- Get Access to Sharran's Email Marketing Masterclass - DM Sharran on IG with the words “Email Masterclass” - Sharran's Partnership Program - Join the 10K Wisdom Private Partner Podcast, now available to you for free - Grab Sharran’s 4-Week MBA for Free   Connect with Sharran:- Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!Do you consider yourself a good salesperson? What strategies do you use to make a sale? Selling is a skill that has to be taken seriously. You don't become an excellent salesperson just by memorizing and using specific sales pitches. As someone who has sold a lot of stuff for a long time and gained insights from a lot of sales training, Sharran has developed an understanding of what makes people buy. Today, Sharran will talk about 4 words that don't sell. They may get you a sale, but your clients may feel resentment when they realize they were manipulated. Sharran learned these 4 words from his early days at Goldman Sachs. Discover what these words mean when used in a sales setting and why investment banker Lloyd Blankfein forbids their use inside Goldman Sachs. Join the 10K Wisdom Private Partner Podcast, now available to you for free“Selling is a skill, and it has to be taken seriously.”- Sharran SrivatsaaTimestamps:00:00 If you sell anything, this episode is for you02:26 How the idea for this episode came about05:52 What Sharran learned from a 10-minute conversation with Lloyd Blankfein, former CEO of Goldman Sachs07:03 2 words that make grandma mad (they are the harshest words you can use)09:56 The question Lloyd Blankfein asked Sharran10:57 Respect your client's intelligence (don't use a manipulative authority frame)12:39 The next 2 words you must not use during a sale and why15:46 Here's a better way to frame your pitch17:07 Using the 4 words will only work if you have these qualities18:53 When can you use the words, and why is it important?19:05  Sharran's experience in using the words “makes sense” (while in a conversation with his advisors, Russ Morgan, and Joey Mure)21:45 A story of how the words “fair enough” were used in the right frame23:59 Your job is not to crush the objection25:10 Here's what you want to happen when closing an expensive or complex sale28:24 Quick recap of today's episodeResources: - Sharran's Partnership Program - Join the 10K Wisdom Private Partner Podcast, now available to you for free - Grab Sharran’s 4-Week MBA for Free   Connect with Sharran:- Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!People don't like being sold to. They prefer to get training. So how do you sell or get inbound leads with training? Where do you get ideas for your training topics? In this episode, Sharran walks you through the process of developing the perfect solutions to known problems and why you should create them through training. There are three things required to sell with training, but you don't have to worry about it because you will get the step-by-step process right here. So let's dive in!If you are interested in building your authority like what our several partners have done, go to HIGHLANDPRIME Join the 10K Wisdom Private Partner Podcast, now available to you for free“Training solves a particular problem or gives people a particular piece of insight to get their next result, and when they get there, they become a much better client for you.”- Sharran SrivatsaaTimestamps:00:00 How to create perfect solutions to known problems01:37 The difference between training and content02:04 3 BIG ideas inside this episode02:33 Here's the story that inspired Sharran to create this episode04:28 #1: Value Chain Mastery07:02 An example of how Value Chain Mastery is applied10:14 #2: Operationalize Kaizen10:40 What does Kaizen have to do with training?12:06 The difference between a $100 Million CEO and a $1B CEO15:25 Why build internal training for your team16:19 #3: The Perfect Solution to a Known Problem17:22 Here's a quick tip for you17:40 Where to find known problems in your industry18:39 What happens when you start creating training?19:35 Articulating the problem better than your prospect 21:19 Quick recap of today's episodeResources: - Sharran's Partnership Program - Join the 10K Wisdom Private Partner Podcast, now available to you for free - Grab Sharran’s 4-Week MBA for Free   Connect with Sharran:- Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!If building and scaling your business seems like an extremely difficult task, what you need to do is make a plan. So how do you hit your milestones? First, make sure that everyone in your company is pulling in the same direction and contributing to the goal. This episode is the answer if you need ideas on how to do it. Today, Sharran will break down the five agreements that built a $66 million company and how the company implemented them. This company went from 14 people to 44 people in 3 years, hit $66 million in revenue, and 6X their profits. Every single employee of the company is required to know all five agreements by heart so everyone moves in the right direction. If you can implement one or more of these agreements, it will bring you insane value. Don't miss out!If you are interested in other stories like this, go to HIGHLANDPRIME Join the 10K Wisdom Private Partner Podcast, now available to you for free“Singularity of focus does not have to mean that you will only do one thing. Singularity of focus means that you only have one filter.”- Sharran SrivatsaaTimestamps:00:00 The Five Agreements that Built a $66 Million Company01:43 Here's how it all started03:08 The 6X in 3 Years Agreements05:32 Agreement #1: Singularity of Focus08:06 Agreement #2: Cadence of Accountability10:21 Agreement #3: Nothing Happens Until a Sale Is Made11:51 Agreement #4: Perfect P&L Contribution14:43 Agreement #5: Every Team Member Must Know All Five Agreements15:49 Recap of The Five Agreements Resources: - Sharran's Partnership Program - Join the 10K Wisdom Private Partner Podcast, now available to you for free - Grab Sharran’s 4-Week MBA for Free    Connect with Sharran:- Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!What's the first thing you would do if you get appointed as the new CEO of a company? How would you spend your first week? In this episode, Sharran shares the story of one of their partner companies which he helped grow 4X in 3 years, and how they hired a new CEO for the company. So get ready to hear the behind-the-scenes of how Amanda, the new CEO, spent her first week and what she did after. Sharran and Amanda prepared five questions to ask each team member. You can use the same questions for your team or tweak them accordingly. Now, let's hear Amanda's story. If you are interested in other stories like this, go to HIGHLANDPRIME “Good process drives good results.”- Sharran SrivatsaaTimestamps:00:00 Something that no one will tell you about01:46 Here's a quick background03:31 Taking a chance on a first-time CEO 04:27 What Sharran asked the new CEO05:41 What Amanda committed to doing on her first week as the new CEO06:55 How did Sharran and Amanda come up with the questions to ask each team member?08:33 Question #1: Teach me something10:21 Question #2: What do you love about the company or your role?11:21 Question #3: What happens before you and after you?14:10 Question #4: What is the one goal of the company that you feel good about? (THIS is actually a trick question!)15:54 Question #5: If you were the CEO for a day, what would you do, assuming you have an unlimited budget?17:10 Recap of the five questions and what Amanda did after18:03 Two important lessons from this episode Resources: - Sharran's Partnership Program - Grab Sharran’s 4-Week MBA for Free   Connect with Sharran:- Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!We need time for creativity. But time is a limited resource, and no amount of money can buy back a minute of time. So how can you find the time to do something amazing with your life? First, you must install the 4-day work week process into your life and business. It is not an easy process, but Sharran will share the step-by-step instructions on how you can do it. So get ready to learn these three things today:Why installing the 4-day work week is importantWhat does it entail?The 3-phase installation process If you want to know how to 3X your business and get ready for an exit, check out: HIGHLANDPRIME “No amount of money can buy back a minute of time.”- Sharran Srivatsaa Timestamps:00:00 No amount of money can buy back a minute of time02:36 The three BIG things that Sharran will discuss today03:10 A special offer to receive one free week of virtual assistance from Assistantly, an agency that offers the best virtual assistants04:33 How Sharran came up with the 4-day work week06:16 The most profound learning you can get from this episode07:41 Why is this important?08:24 What happens when you pack your schedule?08:37 What happens when you only have four days to work?11:05 The side benefit of having a 4-day work week that you won't see until you've done it12:31 What exactly is the 4-day work week?17:05 The three-phase process for installing the 4-day work week22:01 Why Sharran requires the Founders and CEOs of his partner companies to install a 4- day work week 23:16 Recap of today's topic Resources: - Sharran's Partnership Program - Grab Sharran’s 4-Week MBA for Free   Connect with Sharran:- Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!You and I always have something to sell. It may be a product, a service, a cause that you want to promote, or something that you truly believe in. So how do you sell your product or idea? How do you make people support your cause? Why do some people sell stuff better than others? In today's episode, Sharran talks about the three big reasons why even some big companies struggle to sell their stuff and the step-by-step process to fix the issues. If you want to sell more, you wouldn't want to miss this! If you want to know more about Sharran's Partnership Program, check out: HIGHLANDPRIME“Irrefutable proof gives you confidence in what you're selling.”- Sharran Srivatsaa Timestamps:00:00 What this episode is about01:49 The three BIG ideas that Sharran will discuss today02:44 Why do some do it better than others?04:04 Reason #1: You don't believe it yourself08:09 Reason #2: You don't have an ultra-tight pitch09:28 When do you know you have the perfect iteration of your pitch?10:55 The pitch does two things11:45 An experience that's impossible to replace12:50 Three things you need to have an ultra-tight pitch13:41 Reason #3: You don't have irrefutable proof14:45 The two big components of irrefutable proof17:22 Quick recap of today's topic18:55 There's one missing pieceResources: - Sharran's Partnership Program - Grab Sharran’s 4-Week MBA for Free  Connect with Sharran: - Facebook   - Instagram   - Twitter   - LinkedIn   - YouTube

Click Here to Get All Podcast Show Notes!If you sell or promote anything, you've probably experienced some sort of objection or resistance. So how do you respond to objections? If you're expecting some scripts to memorize, you won't find them here today. Instead, you'll understand the three reasons you get objections and how you can fix them. Wouldn't it be nice if you didn't get objections at all? That's how you need to think about it. So let's dive into this episode. If you want to know more about Sharran's Partnership Program, check out: HIGHLANDPRIME“The bigger the brand, people automatically assume that you can get them the result.”- Sharran SrivatsaaTimestamps:00:00 Why you get objections02:26 You don't need scripts if you solve these three things03:21 The background story of how this idea came about06:18 Reason #1: Your BRAND is just not big enough08:19 The number one problem with most entrepreneurs10:05 Here's an indication that your brand is not big enough14:01 Reason #2: Your PRESENTATION is not good enough16:20 Three things you need to make your presentation good enough19:23 Reason #3: Your CLIENT just doesn't know how to decide21:43 The reason Sharran is sharing this with you23:10 A question for you: What is the biggest upgrade you can make right now?23:25 Quick recap of the top three reasons you get objectionsResources: - Sharran's Partnership Program - Grab Sharran’s 4-Week MBA for Free Connect with Sharran: - Facebook   - Instagram   - Twitter   - LinkedIn   - YouTube