Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 23 – Michael Gruen, Co-Founder & CSO, DominateX SHOW NOTES: Meet the amazing and insightful Michael Gruen, a prodigy and social influencer who has started companies by breaking the rules, not getting in his own way, and only following what he knows to be true. His questioning of the status quo and not taking anything for granted are just two of the traits this free thinker employs to create a compelling level of success for himself and those he advises. In this episode, discover: Michael’s career trajectory and his influence on the internet Why he doesn’t believe anything as it is stated to him How the link between power and money works Reasons to not fear polarizing responses The value in making yourself a scarce asset What patience, persistence, and providing value create The flywheel effect His secret to getting into exclusive rooms The differences between egotists and narcissists in relation to business The surprising statement he told Donald Trump in the Oval Office Advice on how to become powerful What he sees as a harmful problem in society The uniquely powerful style of his emails The number of winners in a good negotiation The principles of generosity, gratitude, loyalty, and appreciation His philosophy on removing judgments and receiving feedback Why knowing your flaws and having no ego are superpowers GUEST BIO: Michael Gruen is a dynamic and accomplished Gen Z entrepreneur, investor, and media personality who has significantly impacted various industries in his young career. His drive, creativity, and innovative vision have made him a rising star in entrepreneurship and investment. Gruen's journey began at a young age. He enrolled in college at 14 and quickly developed a passion for finance and entrepreneurship. He co-founded Frax, the world's first fractional stablecoin and crypto native consumer price index. The Frax Protocol introduced the concept of a cryptocurrency partially backed by collateral. It stabilized algorithmically to create highly scalable, decentralized money in place of fixed-supply digital assets like BTC. As a co-founder, Gruen played a pivotal role in the development and growth of Frax, which quickly became one of the most popular stablecoins in the world with a peak market cap of $2.9B. He was responsible for developing Frax's vision and strategy and overseeing the company's day-to-day operations. In addition to his work with Frax, Gruen has a proven track record of success in various industries, including finance, sports management, and entertainment media production. He co-founded and served on the board of directors for several successful companies, including Sway House, TalentX Entertainment, TalentX Gaming, Ani Energy, CrossCheck Studios, and Animal Capital, a venture capital fund. His work with these companies has helped him develop a unique perspective on the intersection of technology and business. Gruen has also been recognized for his contributions to the entertainment industry. He was the first to secure an overall deal at a major studio for an influencer, Josh Richards, at CrossCheck Studios. He procured a comprehensive agreement for Nickelodeon star Jace Norman at ViacomCBS, working directly with Brian Robbins, now CEO of Paramount. In addition, he has played an integral role in transforming Creator Edge Media into a premier talent management agency for top influencers, helping them build long-term partnerships with some of the world's biggest brands. Leading publications, including Forbes, Business Insider, and Variety, have recognized Gruen's impressive achievements. He was named a member of Forbes' 30 Under 30 class of 2022 and has been featured as one of the top 29 up-and-comers changing the world of venture capital, one of the 24 power players transforming the music industry through TikTok, and one of the 19 talent representatives helping creators turn social-media fame into diversified businesses by Business Insider. Beyond his professional accomplishments, Gruen is committed to positively impacting the world. He has given some of his company's profits to charity. He has also given a lot of his time and money to help with education and to help young people. With his entrepreneurial spirit, innovative vision, and commitment to creating a better world, Michael Gruen is a trailblazer and thought leader in entrepreneurship and investment.   Produced by The MunnAvenuePress.com        

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Ep 22 – Dafina Toncheva, General Partner, USVP SHOW NOTES: Dafina Toncheva, General Partner at USVP, discusses how she’s strategically used the Rules of Power concepts to manage her career. From a small town in Bulgaria to now being a major figure in Silicon Valley, she has succeeded in an industry that has not traditionally welcomed women. Join us and learn how the principles of power apply to women and men, and how to use those principles of power to navigate an extraordinarily successful career for yourself. You'll learn from Dafina: Where she’s from, how she got to the U.S., and her career trajectory What political forces led her to desire to look for opportunities abroad How she ultimately ended up at Harvard and the only way she knew to get there Her path between college and her current career The lens she used to decide to join USVP in 2012 The use of power in her career to make the most impact The importance of aligning your success goals with the company’s goals How she navigated in a less-than-welcoming business environment How she has stood up for herself and put the Rules of Power into action The importance of developing constructive professional relationships with board members A surprising take on what is as important as the investments that are made How managing the narrative of the firm is incredibly important GUEST BIO: Dafina Toncheva (dafina@usvp.com), a general partner at USVP, invests in emerging technologies in the enterprise space with focus on Enterprise SaaS applications and security. She has led investments in and joined the boards of Luma Health, Arkose Labs, Raken, Percepto, Carrot Fertility, Nfinite, Sepio Systems, Trust Lab and Surgical Safety Technologies. Dafina served on the board of Prevoty, a leader in application security, who was acquired by Imperva where USVP was the lead investor and largest shareholder. Prior to joining USVP, Dafina was a principal investor with Tugboat Ventures. Before that, she spent two years at Venrock helping to expand the firm’s investments in SaaS, virtualization, security, infrastructure and enterprise applications. Dafina led the first institutional investment round in Cloudflare (NYSE: NET). Her other investments included Aria Systems, Kenna Security (acquired by Cisco) and Matrixx Software. Before becoming an investor, Dafina held positions in development and product management at Microsoft focusing on authentication systems, digital signatures and business workflow. She has co-authored several key patents. Dafina holds an MBA from Stanford Graduate School of Business and a BS in Computer Science, magna cum laude, with special focus on cryptography, efficient algorithms and database systems from Harvard University. Linkedin: https://www.linkedin.com/in/dafinat/   Produced by The MunnAvenuePress.com  

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Ep 21 – Nick Binkley, Singer-Songwriter, Former Banking Executive SHOW NOTES: My old friend and very successful financial executive, Nick Binkley, talks about his career in finance, rising to the position of vice chair of Security Pacific Bank, and then vice chair of the Bank of America, and then a partner in a very successful venture capital firm. Nick has a lot of lessons around the 7 Rules of Power for all of us to pay attention to. In this episode you’ll learn: How Nick went from a guitar-playing Peace Corps volunteer and campaign manager to a banker What he saw in the Tunisian economy that sparked his desire to become an international banker How visualizing where he wanted to be and breaking the rules facilitated his career change The way playing the game allowed him to develop a new approach to statement analysis called the Binkley Tree What accelerated his career in the ten years he went from a vice president to a vice chair and member of the board of directors at Bank of America The power of changing the narrative about yourself A unique presentation opportunity that furthered his career Brand building in humorous, thoughtful, effective ways, and with the creation of an international magazine The importance of having family members and a broad base of people who appreciate your skills The rule of power that most resonates with him A story of how success excuses everything The one sin Jeff sees students commit in their beliefs during difficult circumstances How his songwriting and music interests have helped in his career, personally and professionally GUEST BIO: Nick Binkley (born Nicholas Burns Binkley October 31, 1945) is a former banking executive with a lifelong interest in foreign affairs. He is also a singer-songwriter, recording artist and film producer. He was educated at Colorado College (BA in Political Science) and the Universite d’Aix-Marseille (France) and received his graduate degree (MA in International Studies) from the John Hopkins School of Advanced International Studies. Binkley attained the position of Vice Chairman of Bank of America Corp and served on its board of directors and is a member of the Council on Foreign Relations. He later formed Forrest Binkley & Brown which successfully made venture and private equity investments across a range of enterprises. Following retirement from the world of finance, he became identified with the title of his first album, Pin Stripe Brain, released in 1995. A troubadour striving for East-West peace, Binkley’s song “Novi Mir” (Russian for “New World” or “New Peace”), his film FREE TO ROCK and subsequent albums, Let The Boy Jam, 100 Parts of Heart, and Stardust Angels Ghosts remain emblematic of a life that spanned the worlds of finance, music and international politics. https://www.nickbinkleymusic.com   Produced by The MunnAvenuePress.com  

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 20 –  Tadia James, Managing Partner, Aligned Generation SHOW NOTES: Tadia James is the Managing Partner at Aligned Generation. Tadia shares the rules of power which have helped her excel in the financial industry, where women or people of color manage less than 2% of global assets.  In this episode, you will learn: How Tadia has consciously built her career How her jobs at JPMorgan and Gingerbread Capital led her to start her own company The three pillars Aligned Generation advises and develops startups within How her story speaks to issues of women and underrepresented minorities What she focused on to gain visibility when she was often the youngest and only woman and person of color in the room How she gets out of her own way and shows up in ways that convey power The discipline necessary to help achieve goals The things done to acquire visibility while at Stanford Business School Being clear on using time intentionally The considerations of time and opportunity costs in attending graduate school Advice to students regarding making use of opportunities available on campus Why she started her own firm The joy of helping founders, entrepreneurs, and capital investors What the process of ‘gassing’ herself up before public appearances looks like Special note: In this episode Ms. James is referring to Amy Cuddy's TED Talk, "Your Body Language May Shape Who You Are." This talk was given at TEDGlobal in 2012.  https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are/c GUEST BIO:  Tadia James Bridge-Builder, VC Investor, and Strategist, Tadia is the Managing Partner at ALIGNED GENERATION, a strategic consulting agency on a mission to accelerate and scale the impact of investors and startups building a more equitable and balanced society.  Current Focus: Addressing the racial wealth gap.  Tadia started her career in finance at the JP Morgan Corporate & Investment Bank in various positions including: Sales Strategy, Product Management, and Cybersecurity Threat Intelligence. She also taught financial literacy to inner-city youth in NYC at the DREAM Organization for 5 years where she led the development of the DREAM Scholarship Fund. Tadia went on to become an early employee at Gingerbread Capital, a family office venture capital fund that invests in female founders and female fund managers at the seed stage and beyond.  An avid tech investor and startup advisor, Tadia is known for her ability to bring big visions to life through disciplined business execution and strong partnerships. Featured in “Forbes” and “31 under 31: The Future of Venture Capital”, she has a Bachelor’s Degree in Finance from the University of Florida and an MBA from Stanford. Website: https://www.alignedgeneration.com LinkedIn: https://www.linkedin.com/in/tadiajames Instagram: https://www.instagram.com/TADIAJAMES/   Produced by The MunnAvenuePress.com  

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 19 – Andrew Yang, Entrepreneur & Author. Humanity Forward SHOW NOTES: My guest today is Andrew Yang, the 2020 Democratic presidential candidate and a 2021 candidate for mayor of New York City. Named by President Obama as a Presidential Ambassador of Global Entrepreneurship, he is the founder of Humanity Forward, Venture for America, and the Forward Party. Yang’s New York Times bestselling book The War on Normal People helped introduce the idea of universal basic income into the political mainstream. Andrew shares how through practice, he learned to embody particular rules of power to make effective changes in the world. In this episode, you will learn about: The non-profits he started to improve the operation of America’s electoral system A brief overview of his career and entrepreneurial background Why he was an accidental presidential candidate What the Forward Party stands for How his background as an Asian American inhibited him from embracing specific rules of power The importance of building a personal brand with a strong social media presence Learning new behaviors to promote himself, which in turn benefits his causes Why apologizing is not always the right thing to do How he re-framed networking to become something enjoyable and rewarding The idea of acting and speaking with power The romantic motivation he had to put himself into the public sphere The athleticism of public speaking Coaching and practice to become stronger, better, and more comfortable Taking the world as it is and maximizing your ability to do good things within it GUEST BIO: Andrew Yang is an entrepreneur, author, philanthropist, non-profit leader, and former 2020 presidential candidate. After working as a lawyer and executive at several early-stage technology companies, Andrew eventually became CEO of an education company that became #1 in the country. He then started a national entrepreneurship non-profit, Venture for America, which worked to empower thousands of young entrepreneurs to bring their dynamism to communities across the country, from New Orleans and Baltimore to Denver and Detroit. Andrew was named a Presidential Ambassador of Entrepreneurship by the White House under the Obama administration and a Champion of Change for his work with Venture for America. Initially dubbed a "longer than long shot" candidate by the New York Times in 2018, Andrew became a top-tier contender for the presidency, raising nearly $40 million in grassroots funding. With a vision to rewrite the rules of the United States economy through a “Freedom Dividend” of $1,000 a month for every American adult, Andrew became one of the most exciting stories in the 2020 race. Andrew's nationwide support, known as the “Yang Gang,” propelled him to seven Democratic primary debates, outlasting six senators, four governors, three members of Congress, two mayors, and one secretary. Following this unexpected run for president, Andrew formed the non-profit Humanity Forward, successfully lobbying Congress for direct cash relief for struggling American families during the pandemic while simultaneously distributing over $8 million directly to struggling families. From his presidential and New York mayoral runs, Andrew has seen first-hand what’s preventing our country from getting things done, and he is now directing his energies towards fixing the machinery of our stagnant democracy. With Forward - Notes on the Future of Our Democracy, Andrew lays out the case for a variety of democracy reform measures that can unclog the pipes of our system and realign the incentives of legislators with the wellbeing of the American people.   Produced by The MunnAvenuePress.com  

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Episode 18 –  Gary Loveman, Co-Founder, Chairman & CEO SHOW NOTES: Meet Gary Loveman, the former CEO of Caesars, the large casino company, and a former senior executive at Aetna, and now running Well, a health-related startup. Gary made the remarkable transition from being a professor to running a company. He is extraordinarily thoughtful on issues of power and influence, coming in as an outsider and being exceptionally successful. In this episode you’ll learn about: How Gary came from outside into an industry dominated by insiders The techniques used to get people on his side and overcome their resistance Why critical relationships have to work, and how to make them work The value in making unwanted news tolerable for each person affected by it The humility, transparency, and feedback involved in collectively reaching goals Your duty to shareholders, colleagues, employees, and customers to cultivate working relationships Being strategic and thoughtful as you interact with other people Overriding certain feelings to present yourself as the leader your organization needs to see What’s required to be an effective leader of people who have limited access to you Compelling stories around Gary’s determination to tell the truth under all circumstances The idea of reputation and sustaining credibility The meaning behind his famous maxim, “If you want to be liked, get a dog.” His lesson in the forced curve grading distribution at Harvard Business School GUEST BIO In 2019, Gary Loveman, Ph.D., co-founded Well, a member engagement platform built to enable every individual to achieve their best health. Well's digital platform combines the member's health history with clinical algorithms, artificial intelligence, and dynamic incentives to guide every member towards improved health and lower costs. Well's platform is supported by a team of expert healthcare professionals, and provides member support across the spectrum of healthcare needs including behavioral health, chronic condition management, health coaching and wellness, benefits and system navigation, pharmacy and telemedicine. Dr. Loveman is also Senior Lecturer in the Department of Finance at Harvard Business School. He previously taught Service Management in the M.B.A. and executive education programs at the School from 1989-1998. He was named the first recipient of the School’s Apgar Award for excellence and innovation in teaching. Loveman was awarded the B.A. in economics from Wesleyan University, and the Ph.D. in economics from the Massachusetts Institute of Technology, where he was an Alfred Sloan Doctoral Dissertation Fellow. Dr. Loveman left HBS in 1998 and became Chairman, CEO and President of Caesars Entertainment Corporation. During his seventeen year tenure, Dr. Loveman oversaw a period of growth that included several major acquisitions making Caesars the largest and most diversified company in the gaming industry. In 2008, Caesars went private in a $30.7B transaction led by Apollo and TPG. He pioneered the use of cutting-edge technology and data analytics to deliver differentiated customer service and guest loyalty. Dr. Loveman also led the development of Wellness Rewards, Caesars’ widely recognized, incentive-based health and wellness program for the company’s 70,000 employees and their families. He was voted “Best CEO in the Hospitality Industry” for four consecutive years by the Institutional Investor magazine, was inducted into both the Hospitality and Gaming Halls of Fame and is the subject of case studies at HBS and Stanford Business School. Dr. Loveman joined Aetna in October 2015, serving as President of Consumer Health and Service, Aetna’s health services business through January 2018. The Consumer Health and Services organization was responsible for helping Aetna members achieve their best health and for fostering innovative collaborations with health care providers to improve the overall quality, cost and experience for Aetna members. Dr. Loveman led the company’s population health management and consumer engagement strategies, health and clinical services, care management, digital consumer health products, analytics and data science, pharmacy and marketing areas. From 2012-2015, Dr. Loveman chaired the Business Roundtable’s Health & Retirement Committee, which focuses on improving the quality and affordability of the nation’s health and retirement systems. He serves on the Board of Trustees at Boston Children’s Hospital and the Board of Directors of the Boston Celtics, where he is a member of the ownership group. Loveman serves on the Board of several private health care companies and served previously on the Visiting Committee of the M.I.T. Department of Economics and the boards of FedEx, Tapestry and Ventas, Inc. Among Dr. Loveman’s publications include five articles in the Harvard Business Review, two books (with co-authors) and more than 30 HBS case studies.   Produced by The MunnAvenuePress.com  

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Episode 17 – Robin Lumsden, Founder & Managing Partner, Lumsden & Partners Today, we meet Dr. Robert Lumsden, who has gone from a tennis player to the Special Forces, to law, to business, and now to owning a sports franchise. He is always paying attention to building his brand, getting out of his comfort zone, and thinking about what he can do for other people to build the relationships that will, in turn, make him successful. Topics discussed: The principles of 7 Rules of Power he uses to build his career The jobs Robin held before attending Stanford, beginning at age seven What it is like to be an adversary for some of the most famous lawyers in the U.S. Three of his most significant deals and why he didn’t get a Porsche in one of them Why he came to GSB and what he learned there Why his goal at GSB was to know the successful professors and business people How he got into Condoleezza Rice and Eric Schmidt’s classes How he used his time at Stanford to build his brand in Austria His motive behind building a fantastic media presence The importance of delivering considerable value to your peers Overcoming certain cultural barriers The varying roles of showing up authentically Using specific times of day to your advantage The power of getting out of your own way Where mentors can lead you The power of pictures What’s next in Robin’s career   GUEST BIO Dr. Robin L. Lumsden MSx (Stanford) MA Economics (Stanford) LL.M. (Berkeley) Robin is the founder and managing partner of M&A law firm Lumsden & Partners, one of the most successful boutique law firms in Austria, founded in recent years. Robin, who is a member of the bar in Austria, New York and Washington D.C. spent more than 15 years as a corporate lawyer and advised clients such as Volkswagen on its €3.9 billion acquisition of Porsche and General Electric on its sale of its plastics division to Sabic for US $11.6 billion. Whilst conducting his studies at Stanford (MSx & MA in economics) he worked on a digital asset fund with Sebastian Schwarzenegger, invested in blockchain and crypto businesses. He sits on various boards of trusts of high-net-worth individuals. He further was an advisor to Palantir & personally to its CEO Alex Karp, GE, Google and the Schwarzenegger family. Robin is also an officer with the Austrian Special Forces (equivalent to the Navy Seals). His military experience has shaped his character and made him appreciate teamwork. Previously, as a junior Robin was a professional tennis athlete, playing inter alia at Wimbledon. Recently, Robin acquired the majority of the American Football Franchise, “Vienna Vikings” in Austria, a team that won the EuroBowl (equivalent to the Super Bowl in Europe) in 2022 against Hamburg. www.lumsden.at www.youtube.com/watch?v=G_0cwys_EMM Produced by The MunnAvenuePress.com  

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Episode 16 – Dr. Laura Esserman, Professor of Surgery and Radiology UCSF, Director of the UCSF Breast Care Clinic Dr. Laura Esserman is a leading figure in the transformation of American medicine. Named one of Time Magazine’s 100 Most Influential People in the World, Laura is dedicated to increasing the speed at which we learn about new cancer drugs and treatments. She discusses her transformation into becoming a more effective version of herself through storytelling and cultivating empathy with opponents. Join us and learn about: Adjustments in her behavior that make her extraordinarily effective The importance of knowing what you want to accomplish over being likable Realizing to become successful, she needed to get out of her way The listening and give-and-take skills that enable effectiveness Allowing the space for people to think differently than yourself Finding common ground to accomplish shared goals How fear of criticism can impede problem-solving Patient-centered care with a ‘no risk, no change’ philosophy Going to the mat and doing things for others The principles she lives on Her lesson with running a mammogram van in San Francisco How empathy and understanding aid negotiations Using the press and publicity to make change happen Why storytelling is paramount for learning Her goal of bringing personalized medicine to trials and patients The unique skills she brings to her patients that will surprise you GUEST BIO Dr. Laura Esserman is Professor of Surgery and Radiology at the University of California, San Francisco (UCSF) and director of the UCSF Breast Care Clinic. Her work in breast cancer spans the spectrum from basic science to public policy issues, and the impact of both on the delivery of clinical care. Dr. Esserman is recognized as a thought leader in cancer screening and over-diagnosis, as well as innovative clinical trial design. She led the creation of the University of California-wide Athena Breast Health Network, a learning system designed to integrate clinical care and research as it follows 150,000 women from screening through treatment and outcomes. The Athena Network launched the PCORI-funded Wisdom Study, which tests a personalized approach to breast cancer screening in 100,000 women. She is also a leader of the innovative I-SPY TRIAL model, designed to accelerate the identification and approval of effective new agents for women with high-risk breast cancers.  In 2020, she got FDA approval for an I-SPY COVID trial, designed to rapidly screen and confirm high-impact treatments to reduce mortality and time on ventilators. Produced by The MunnAvenuePress.com  

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Episode 15 – Phillip Mohabir, Co-Founder & CEO Vivo Surgery Phillip Mohabir is an executive with IMAX and is the Co-Founder and CEO of Vivo Surgery. He shares how he has used my power materials to accelerate his career, along with the lessons learned from his experience coaching graduate school students and how these lessons are helpful to you. Topics in this episode:  The Rules of Power used to accelerate his career inside IMAX What he learned from his coaching experience that can be helpful to you What facilitated his move from operations to investor relations Vivo Surgery, his virtual classroom start-up with a waitlist of 900 medical students The pursuit of his MBA The value of increasing visibility to people in positions of power and influence Redefining employee evaluation criteria toward the goal of achieving a perfect score Why sponsors may be more important than mentors Retooling the DCF model learned at Stanford Learnings from being a course coach and the impact on careers The three most common obstacles to overcome in order to move a career forward How to help others overcome impostor syndrome, conflict avoidance, and to become more agentic toward their career The importance of self-promotion GUEST BIO:  Phillip built his corporate career at IMAX, ascending to various Operations roles, before successfully navigating into Investor Relations and FP&A. He graduated as a Bregman Scholar, for highest academic standing, when completing his Executive MBA at University of Toronto’s Rotman School of Management. Since 2018, he has also been a course facilitator for several programs across Stanford GSB, including the online iteration of Professor Pfeffer’s Power course. More recently, he co-founded Vivo Surgery: an online surgical education and training startup that has been increasing access for medical students to learn from surgeons in live operating rooms. Connect with Phillip on LinkedIn: https://ca.linkedin.com/in/phillip-mohabir1 Check out Vivo Surgery:  https://www.vivosurgery.com/ Produced by The MunnAvenuePress.com  

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 14 – Marcelo Miranda, CEO, Consolis Tecnyconta Marcelo Miranda is CEO of Consolis Tecnyconta, a leading provider of precast concrete solutions in Spain. He shares how he implements the rules of power to build brand and relationships and harnesses power for overall good by using technology to create more sustainable, affordable, and humanized construction for the people. Also, understand how he built an amazing reputation and image by delivering results and being open to working with people in the media. During our conversation, you’ll learn: The benefits of building relationships with human resource associations in Brazil How he built his visibility within the executive marketplace in Brazil and then Spain How creating a positive image aids advancement and positive results Why he was willing to be the face of his organization The type of person everyone likes to work with and how to work with challenging personalities The story and results behind being on the cover of a major Brazilian business magazine The value of having an effective public relations strategy Why he pursued an international career The lessons used from Dr. Pfeffer’s class and books used in building his career The most important lesson for him regarding power Working with technology to develop a more sustainable construction sector Why, if you want to start something that will make a difference, somehow you have to break the rules How perception becomes a reality and the importance of storytelling The importance of staying authentic GUEST BIO Marcelo Miranda is a Senior General Manager with skills in structuring complex businesses, investments, turnarounds, start-ups, and M&A. Evaluation and development of new businesses and products. Strong skills in innovation and sustainability management. Recognized for people leadership and development of high-performance teams. Strong international exposure. Member of the Board of Start-ups and Associations. Honored by Forbes Magazine in Brazil´s list of 10 top CEOs under 40, 2016. Elected by Korn Ferry, Você SA, and FIA as “one of the CEO’s of the Future” in 2007. Honored by EY as one of the 3 Sustainable Executives of 2015, Entrepreneur of the Year Prize. Elected by Encontro Magazine as the Executive of the Year 2015. www.linkedin.com/in/marcelom-miranda Produced by The MunnAvenuePress.com