Making the Fan

Salary increases and rewards have their place, but to inspire connection and tenure with your employees requires more. In this episode, David Millay and Dr. Scott Rigby, Founder and CEO of Immersyve and MotivationWorks, dive into self-determination theory, employees’ three basic needs and the obstacles employers must overcome to motivate their teams long-term.  -----Show Notes2:41   Background on Immersyve 4:35   Self-Determination Theory6:33   Motivation Myths10:00   The Need to Believe14:12   The Need to Belong15:21   The Need to Succeed17:10   Connecting Purpose to Individual Tasks22:34   Obstacles to Creating a Space of Belonging 28:49   Overcoming Challenges to Succeed30:53   Promotions vs. Skill Growth33:38   The Fundamental Shift in Employee Engagement38:59   Motivating Employees Working Remotely42:09   “ROW” Workplaces44:03   Countering Arguments Against Reward Structures47:32   Rewards vs. Recognition51:15   Scott’s Billboard-----For more information on the topics covered in this episode:Immersyve How to Stop Engagement Benchmarks from Hurting Employee EngagementThink Like Amazon: 50 1/2 Ideas to Become a Digital Leader by John RossmanConnect with Scott via email or on LinkedIn | Twitter Connect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay

The power of community emerges when companies embrace the directional relationship members form not just with their brand, but with other members.  In this episode, Christina Garnett, senior marketing manager for offline community and advocacy at HubSpot, joins David to talk about the magic of tapping into common passions and making your fans the hero of the story. ---Show Notes2:21  Community vs. Audience4:47  The Road to HubSpot8:59  Gleaning Community Insights from Gary V11:54  Bored Ape’s Country Club13:59  The HubFans Community 15:20  The Hierarchy of Community Needs18:44  Showing Raw Emotions24:29  Categorizing and Rewarding HubSpot Fans27:38  HubSpot Inbound Correspondents31:48  Turning Internal Needs into External Opportunities35:26  Bringing Your Fans Closer39:41  Magic of Social Listening43:14  The Little Moments That Matter44:14  Ask Your Fans What They Want-----For more about topics covered in this episode:HubSpot CRM PlatformHubFans: HubSpot’s Advocacy ProgramChristina’s Hierarchy of Community NeedsConnect with Christina on TwitterConnect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay

In the last two years, individuals have challenged the traditional scripts of career paths, a factor contributing to the Great Resignation. On today’s episode, we sit down with Paul Millerd, a solopreneur and author of “The Pathless Path: Imagining a New Story for Work and Life.”  Since leaving his corporate consulting career, Paul has studied the concepts behind burnout, work-life balance and the economic impact on the current job market.This episode provides insight to employees willing to leave full-time jobs to explore and experiment and how you might be able to retain them and increase their value to your organization.-----Show Notes3:02   Background to “The Pathless Path”4:41    Wonder vs. Comfort8:22    Conquering Fears10:00    The Economic Reasons Why “It’s Not Worth It”14:06     What is Work?17:39    The True Cause of Burnout21:06    Purpose is Personal26:19    Defining “Enough”31:10   The “Script of Success”33:09    Defining Success in Creative Work38:08    Rewriting the Script as Leaders42:39    Defining Output44:44    Paul’s Billboard-----For more on the topics we covered in this episode:Learn more about Paul’s journey and research -Book: The Pathless PathPodcast: Reimagine WorkWriting: Think BoundlessConnect with Paul on LinkedIn or TwitterGoogle’s 80/20 ruleConnect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay

In this episode, we are joined by Amie Kiehn, Social Leader and Head of Community for Gondola.  During Amie’s time with the Carolina Panthers, she cultivated a brand personality across their social media platforms with a voice known for its wit and snark.  Rather than just focusing on events, Amie and her team connected with fans by listening to the community and experimenting with creative content and comments on other viral posts. We cover everything from brand personas, content calendars (or lack thereof), understanding the creative process and "work-life balance."Show Notes3:56       Punking Her Way Into Social Media 8:31       Humanizing the Panthers’ Social Voice 13:16    Prioritizing Social Content and Saying No17:15     What Content Calendar?19:49     Just Try It!32:43     Misunderstood Aspects of the Creative World35:08     Content Creators are Your Brand Ambassadors40:28     That Elusive “Work-Life Balance”46:32     Parting Advice: Managing CreativesFor more on info on topics covered in this show:Carolina Panthers social media (Facebook | Twitter | Instagram | YouTube | TikTok)Gondola - Show Off the Content You MakeConnect with Amie on Twitter | LinkedInShout out to Neil Larson, Detroit Lions (Twitter | LinkedIn)Connect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay

It’s not every day we are turning to global debt collection companies for inspiration.  Today’s episode features InDebted CEO Josh Foreman.  Josh had a vision for creating a customer-centric debt collection agency and the organization has more than 2,000 5-star reviews on Google.  While we dig into some of the strategies and tactics that led to those reviews, this conversation largely focuses on the employee experience.  In September 2021, InDebted moved to a 4-day, 32-hour work week.  We provide a full roadmap for implementing the asynchronous work schedule in your organization.Show Notes2:51   Background on InDebted4:39   Meeting Your Customers Where They Are5:52   Staying Up on Consumer Trends7:23   Giving a Debt Collector Positive Reviews?9:38   Leveraging Technology to Deliver Customer Service11:42    Differentiating InDebted’s Employee Experience14:15   Piloting the 32-Hour Work Week16:37   Countering the “Decreased Productivity” Argument18:39   Setting Company Goals21:43   Asynchronous Work24:24   Balancing 32 Hours and Getting the Job Done28:21   Pulse Checks33:14   The Great Attraction37:47   Remote Working Stipends42:41   Parting Advice-----For more information on topics covered in this episode:About InDebted Connect with Josh on LinkedInLoom: Async Video MessagingConnect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay

To become the digital leader and business disruptor Amazon is today, the company has firmly operated on 14 leadership principles.  First and foremost, they are driven by customer obsession.This week, we are joined by John Rossman, managing partner of Rossman Partners, author and keynote speaker.  John spent nearly four years as an Amazon executive, responsible for launching and scaling the merchant integration team and Amazon Marketplace business, which accounts for more than 50% of all units sold on Amazon.com. Since leaving, he has helped organizations understand the strategies and core principles that propelled Amazon to success.Before you think “this isn’t applicable, I don’t have Amazon’s staff or budget", the tangible tactics can be applied to help businesses of all sizes excel.-----Show Notes:2:44    Background to John’s Books6:02    Debunking the “I’m Not Amazon” myth9:14    5 Primary Lenses to Apply Digital Frameworks12:09   Speed vs. Agility14:44   Applying Amazon’s Leadership Principles to Decision Making17:33   Customer Obsession18:09   Are Right, A Lot20:18   One-Way Doors vs. Two-Way Doors21:12   Have a Backbone, Disagree and Commit24:04   “Best Customer Service is No Customer Service”28:55   The Empty Chair at the Table32:21   Amazon Prime is a Loyalty Program that Doesn’t Feel Like One34:49   Dive Deep38:48   Amazon’s Annual Planning Process43:55   Achievable vs. Stretch Goals45:09   Deliver Results46:33   Uncontrollable Outputs vs. Controllable Inputs49:21   Objectives and Key Results-----For more info on topics covered in this episode:John’s BooksThe Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things StrategiesThink Like Amazon: 50 ½ Ideas to Become a Digital LeaderThe Amazon Way: Amazon’s 14 Leadership PrinciplesSubscribe to John’s newsletter - Connect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay

Recently, we hit 100 episodes of Flip the Switch.  In this bonus edition, David Millay and Katie Rudy issue superlative awards to their favorite takeaways and break down the trends, experiments, and leadership lessons that have influenced their work with EngageMint. *We’re a little off on some numbers in the episode but we have them all linked here*Most Fun: Jesse Cole - Ep. 14 Fans First | Ep. 44 A Culture of ExperimentationRachel Jacobson - Ep. 65 High Speed, High Tech and High GrowthTaught Us the Most:Peter Sorckoff - Ep. 82 Studying the Subconscious and Emotions of FandomNick Lawson - Ep. 17 Sponsorship that Engages, not DistractsMost Nervous to Record:Scott O’Neil - Ep. 88 Being Present, Authentic and IntentionalQuint Studer - Ep. 34 From Patient Experience to Fan ExperienceJared Spataro - Ep. 38 Modern Work and Digital ExperiencesLee Cockerell - Ep. 55 Leadership Lessons from a Disney LegendMost Personal Episodes:Mike Millay - Ep. 30 The Business Behind ESPN Wide World of Sports Part One | Ep. 31 Part TwoRob Temple and Rick Jones - Ep. 59 Finding the Right Sponsorships for YOUR FansMost Underrated Episode (seriously, listen to this one!)Steph Smith - Ep. 50 Designing Effective Remote Work TeamsSingle Frameworks That Impacted Us the Most:Think of Stadiums Like “Town Halls” - Nick Sautner Ep. 72 Enhancing Stadium Experiences Beyond Game Day“What Would Joy Do?” - Connect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay

When we think about the fan experience today, it’s not just about their experience at a live event but how they interact directly and indirectly, how they engage and connect with your brand emotionally 24/7.  This episode, we are joined by rising star Zhaneé Anderson from the University of Texas creative team.  Throughout the conversation, David and Zhaneé touch on creating for different brands and audiences, developing emotional engaging stories and infusing personal styles into content.  -----Show Notes3:12   Learning About a Brand’s Voice and Audience8:01   Balancing the Workload and Time Management9:44    Managing Content for the UT Brand vs. Individual Teams12:45    Creating Content for Specific Audiences15:43    Everything’s Content18:35    Providing Access through Social21:59    Striking Compromises and Deciding What’s Feasible23:50    Emotion > Quality Content26:57    Using Content to Drive Real Conversations35:23    Infusing Personal Creativity into Content39:15    Moving Beyond The “Intern Running Social Media”41:31    Zhanee’s Billboard-----For more information on topics covered this episode:Check out some of Zhanee’s work: Texas’ Real Conversations - Black History MonthTexas Women’s Soccer: Facebook | Twitter | Instagram Connect with Zhaneé on Twitter | LinkedInOur other Longhorn podcast:Ep. 2 -  How Emotional Connections Lead to Economic Outcomes w/ Drew Martin-----Want more from EngageMint? Sign up for our weekly newsletter.Connect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay

A perfect fit for our 100th episode, guest Joe Moglia brings best practices and leadership insights from a unique career in football and the private sector.  Joe spent 16 years as a coach, became a business leader for Merrill Lynch and TD Ameritrade and served as CEO of TD Ameritrade for 7 years, before heading back to the football field to be head coach at Coastal Carolina.  He currently holds the titles of Chair of Athletics and Executive Director for Football for Coastal Carolina.  This episode covers his “BAM” leadership philosophy, the current state of college athletics and how it can better align with the business world.  –Show Notes4:02  What is an Executive Director for Football?6:23   Joe’s “BAM” philosophy9:16   Enforcing Standards & Accountability16:28   Providing the Right Incentives19:20   Creating Non-Traditional Incentives21:56   Operating the NCAA like Corporate America30:38   Designing a new Athletic Department34:23   Responsibilities vs. Titles37:55   Intrinsic and Extrinsic Motivations39:55   Adapting Leadership Styles to Learning Styles47:26   Prioritizing Workloads52:10   Joe’s Favorite Mentors55:31   Learning from Failure58:54   Joe’s Billboard—-- For more leadership insights from Joe Moglia, visit Moglia.com and check out his books:Coach Yourself to Success: Winning the Investment GameThe Perimeter Attack Offense: The Key to Winning Football Connect with Joe on Twitter or LinkedInConnect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay

It’s Super Bowl week and 70,000 fans will fill SoFi Stadium for that “bucket list” experience. The average sports fan may not witness a World Series, College Football Playoff or Super Bowl in person.  In this episode, David Millay and Katie Rudy discuss some of their favorite sporting events and how a focus on hospitality, premium spaces, concessions offerings and pregame shows can turn an ordinary game into an extraordinary experience.  -----Have a topic you want us to go in on?  Reach out to us on Twitter @DavidMillay or @Katie_RudyConnect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay