This is Product Marketing

Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, shares her expertise in go-to-market strategies for open-source products. She discusses the pivotal role of community engagement in marketing and how it shapes user conversion tactics. Aleksandra emphasizes the challenges of community trust amidst competition and explores innovative business models to monetize open source software. Real-world examples, like Redis and Kubernetes projects, illustrate successful marketing initiatives and the importance of effective communication in fostering product adoption.

Dirk Nicol, Senior Director of Product Marketing at Corcentric, shares his insights on building and scaling successful product marketing teams. He emphasizes the importance of flexibility and continuous improvement for company growth. Dirk discusses diverse team structures, effective management strategies, and the significance of role clarity and integration with stakeholders. He also highlights talent acquisition, the need for recognizing skill gaps, and fostering continuous learning to adapt to ever-changing customer needs. A must-listen for aspiring product marketers!

In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and the significant impacts of this issue. Juan also discusses his experiences in managing an overgrown product portfolio from a go-to-market perspective.Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/managing-the-overgrown-product-portfolio/All rights reserved. © Product Marketing Hive.

In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice.Listen to the full interview above or read the highlights from the conversation: https://www.productmarketinghive.com/product-marketing-level-up/All rights reserved. © Product Marketing Hive.

In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal boundaries to achieve empathetic leadership. Maria also shares her thoughts on why leaders are in the empathy dilemma and how to effectively develop healthy empathetic leadership at work.Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/the-five-pillars-of-effective-empathetic-leadership/The 4 Step Framework to Craft a Captivating Brand Story That Attracts Your Right-fit Clients: Bit.ly/4StepBrandStoryAll rights reserved. © Product Marketing Hive.

Jon Itkin, Principal at In The Kitchen and a seasoned expert in product marketing, discusses the crucial connection between brand and product marketing in B2B tech. He emphasizes creating a unified narrative to enhance the customer journey. Jon breaks down the four C's: capabilities, credibility, convenience, and cost, highlighting their importance in crafting unique value propositions. He also addresses common misconceptions that hinder alignment efforts, forecasting that product marketers who embrace brand strategies will thrive and potentially rise to CMO roles.

Peace Attah, a Product Marketing Manager at Rayda, shares her rich insights on navigating the first 90 days in product marketing. She emphasizes building strong relationships and understanding your product deeply. Attah discusses the contrasting marketing strategies required for Nigeria versus the U.S. and the unique challenges faced by solo product marketers. She highlights the significance of quick wins in the second month and stresses the importance of customer feedback, mentorship, and resilience for long-term success.

In this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianca discusses the keys to the team's successful product launches and the specific challenges they had to overcome.For more information, please check out Bianca's article "Proven Best Practices to Turbocharge Global Product Growth". All rights reserved. © Product Marketing Hive.

In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achieving sustained growth and maximizing impact.For more information, please check out Georgi's article "The Value Creation Framework".All rights reserved. © Product Marketing Hive.

Yolanda Thomas, a seasoned product marketing leader with extensive experience in B2B tech, shares her inspiring career journey from director to VP-level positions. She discusses the crucial skills for success, such as business acumen and relationship-building. Yolanda also highlights innovative marketing initiatives and the role of AI in shaping the future of product marketing. Aspiring marketers will find her tips on networking and strategic thinking invaluable for navigating their career paths.