Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams

Dirk Nicol, Senior Director of Product Marketing at Corcentric, shares his insights on building and scaling successful product marketing teams. He emphasizes the importance of flexibility and continuous improvement for company growth. Dirk discusses diverse team structures, effective management strategies, and the significance of role clarity and integration with stakeholders. He also highlights talent acquisition, the need for recognizing skill gaps, and fostering continuous learning to adapt to ever-changing customer needs. A must-listen for aspiring product marketers!