Special Sauce

Michael Kassan is the Founder of 3C Ventures, his follow-up to MediaLink, the legendary company he founded 20 years ago and left this past Spring. He shares how he operates "in the middle" of our industry and how a tagline from an old west coast telephone company inspired his professional credo. Michael and Jordan discuss the power of having strong relationships in business, the people Michael has met who have intimidated him, what characteristics impress him in other people, and the number of nights each year he gets to sleep in his own bed.

Marla Kaplowitz is the CEO of The 4A's. She joins Special Sauce to talk about the difference between running an ad agency and being charged with helping raise the fortunes of ALL of them. Marla and Jordan talk about how agencies are tackling AI, what burning issues she needed to address as she came into The 4A's, and why she's about to walk away from that job 8 years later. She also shares her thoughts about coming up through media departments and gives advice to young people just starting out.

Jennifer Lotito is the President and Chief Operating Officer of (RED), the organization that has worked with the worlds largest brands to generate over $750 million to fight HIV/AIDS. If you've seen a red iPhone, you've seen the work of Jennifer and her team. She joins Special Sauce to talk about the mission of (RED), what she has learned from her co-founders Bono and Bobby Shriver, and how she works with major brands to bring them onboard. Jennifer and Jordan talk about what they got out of working at advertising agencies early in their careers and how the thrill of the (RED) mission keeps her excited every day.

Christine Cook is the Chief Revenue Officer at Bloomberg Media. Christine joins Special Sauce to reminisce about her post-college job as a high school teacher in Louisiana and how she lived on $1 pizza slices when she first moved to New York. She shares her thoughts on how having a well rounded career is critical for success, how the role of a CRO needs to change based on what's happening in the business and why it's helpful to be the same person at the office and on the weekends.

Special Sauce is here. Our first episode will be our shortest. In less than 4 minutes, we'll tell you everything you'll need to know. Like: why this podcast exists and why you should listen.