Marla Kaplowitz is the CEO of The 4A's. She joins Special Sauce to talk about the difference between running an ad agency and being charged with helping raise the fortunes of ALL of them. Marla and Jordan talk about how agencies are tackling AI, what burning issues she needed to address as she came into The 4A's, and why she's about to walk away from that job 8 years later. She also shares her thoughts about coming up through media departments and gives advice to young people just starting out.
