The HeyCreator Show cover image

The HeyCreator Show

Latest episodes

undefined
Sep 26, 2016 • 23min

7 Powerful Content Strategies Borrowed from Advertising Masters

The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting. Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters. In this 24-minute... Listen to episode
undefined
Sep 15, 2016 • 23min

How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)

A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia talks about a few pitfalls and best practices. Last week the New York Times ran a funny little piece about the Baby Boomers being... Listen to episode
undefined
Sep 8, 2016 • 22min

Ethics, Professionalism, and Good Manners for Content Marketers

There’s a lot of great content out there … and then there’s the topic of today’s podcast. Sonia looks at the good, the bad, and the ugly. There are two kinds of people. Some folks do the right thing for its own sake, and some because the other option has negative consequences. This one’s for... Listen to episode
undefined
Sep 1, 2016 • 27min

3 Questions that Can Haunt Creative Professionals

Sonia’s back on the podcast this week with suggestions on how to address three challenges that pop up often in our communities. When we’re talking with creative professionals, and content marketers in particular, we’ve noticed certain challenges that come up again and again. In this 22-minute episode, Sonia Simone is back on Copyblogger FM to... Listen to episode
undefined
Aug 25, 2016 • 15min

How to Give and Get Exceptional Testimonials, Part Two

Did you realize that making it a habit to give testimonials regularly can pay off in some powerful ways? Giving a testimonial is a service to others, but it serves you, too. In the previous episode, Pamela Wilson shared the six “magical” questions you can ask to get convincing testimonials. She concludes the testimonials series... Listen to episode
undefined
Aug 18, 2016 • 17min

How to Give and Get Exceptional Testimonials, Part One

In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business? Testimonials work because you’re not tooting your own horn — others are doing it for you. In this episode, Pamela Wilson sits in for Sonia... Listen to episode
undefined
Aug 11, 2016 • 32min

Are You Leaving Money on the Table with Weak Headlines?

Your headline is the epic gateway to your content. Are you doing everything you can to pull your readers across the threshold? Tune in to hear from two Copyblogger heavy hitters (and serious headline nerds) Pamela Wilson, Executive Vice President of Educational Content, and Stefanie Flaxman, Editor-in-Chief. They bring along a satchel full of... Listen to episode
undefined
Aug 4, 2016 • 31min

Content Marketing for Nonprofits

Are the rules of content marketing different for nonprofits? We talk with Help One Now founder Chris Marlow to find out. Content marketing has exploded in traditional for-profit companies, but nonprofits have different needs and agendas. In this 29-minute episode, Chris Marlow and I talk about: The #1 mistake most nonprofits make with their content... Listen to episode
undefined
Jul 28, 2016 • 19min

The One-Two Punch that Creates the Most Successful Copywriters

In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. William Maynard once said, Most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end, killers as a means to an end. And advertising legend... Listen to episode
undefined
Jul 21, 2016 • 24min

Pokémon Go: The Good, the Bad, and the Ugly

Whether you love it or hate it — Pokémon Go is the biggest global hit in a long time. Is it worthwhile to try and find a Poké-marketing angle? We’ve been waiting for a truly mainstream augmented reality app to come along — and has it ever. Within a week of launch, Pokémon Go had... Listen to episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app