
The HeyCreator Show
The HeyCreator Show is for building your creator business.
Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
Latest episodes

Dec 28, 2022 • 25min
Matt McGarry: How to scale a newsletter with Facebook ads
Matt McGarry works behind the scenes growing some of the most popular newsletters in the world. On this week’s episode, Ethan Brooks (@damn_ethan ) and Matt (@JMatthewMcGarry) discuss what it takes to grow a newsletter to over 250k subscribers in a year.
Matt goes into detail on everything from the ad creative to the ad type. If you're ready to run ads or are thinking about it, give this episode a listen!
Cool Stuff Mentioned In The Show:
➨ Matt’s newsletter growth agency, Growletter - https://growletter.co/
➨ Paid acquisition (one of Matt’s specialties)

Dec 21, 2022 • 1h 8min
The Crazy World of AI Content Generation
On this week’s episode, Ethan Brooks (@damn_ethan) sits down to chat with Steph Smith (@stephsmithio) and Calvin Rosser (@calvin_rosser) the hosts of "Sh*t You Don't Learn in School Podcast." They discuss the potential uses of AI as well as the potential downsides of the technology. Steph, Calvin, and Ethan also give their opinions on the popular app called Replika.
➨ You can find their podcast here - https://calvinrosser.com/learn/

Dec 17, 2022 • 49min
Jordan DiPietro: How to Scale and Produce for Paid Newsletters
On this week’s episode, Ethan Brooks (@damn_ethan) talks to CEO of The Hustle, Jordan DiPietro (@dipietromedia). They discuss Jordan's work at The Motley Fool and what it was like running multi-million dollar ad campaigns. Ethan and Jordan also talk about when to monetize newsletters and the correct length of landing pages according to the price of the product.

Dec 15, 2022 • 36min
We bought a company! Here is what we plan to do with it
In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) discuss what they plan to do with the new SaaS company they bought. They also talk about different ways to make the company as profitable as possible while continuing to make the service desirable.
Check out the company here → https://plzdm.me/

Dec 9, 2022 • 42min
Ryan Carr: How to Work Smarter with the Content You Create
On this week’s episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution.

Dec 7, 2022 • 56min
Abhishek Shah: How he Built the Psychology of Marketing Newsletter
On this week’s episode, Ethan Brooks (@damn_ethan) talks to newsletter expert, Abhishek Shah (@abhishekshah173), founder of the Psychology of Marketing Newsletter and Newsletters 101. They talk about how he went from working at Beehiv to building his marketing newsletter. Abhishek also discusses his monetization strategies and tech stack for his newsletter.

Dec 3, 2022 • 44min
Ben Wilson: How to Start a Hit Podcast
In this episode, Tim sits down with Ben Wilson, host of the "How to Take Over the World" podcast.
Ben talks about his journey from living at home with his parents to creating his popular podcast, as well as how he met Mr. Beast.
Check out the Ben's podcast: https://httotw.libsyn.com/

Dec 1, 2022 • 1h 2min
The new way of doing business on social media and Kanye’s interview with Lex Friedman
In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) dive into one of the ways they plan to sponsor their podcast. They also discuss one of the newer ways that business is being done on social media. To wrap up the episode, they give their perspectives on Kanye West and Lex Fridman's podcast interview together.

Nov 25, 2022 • 1h 8min
The Copywriter who Saved the Grand Canyon and an Inside Look at the Copyblogger Pod Business Model
On this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) learn about Howard Luck Gossage, who was a brilliant ad man who saved the Grand Canyon. We also give a behind the scenes look at the business model of The Copyblogger Pod, as we brainstorm ways to monetize the show.

Nov 23, 2022 • 43min
Bored Elon Musk on How to Build a Business as a Fake Person
In this episode, Tim sits down with the Twitter avatar, (@boredelonmusk). This is a different type of interview, because BoredElonMusk is not a real person, at least not in the way we think of it.
He goes by the nickname of Bored, and in this interview, he gives Tim a behind the scenes breakdown of his digital gaming business and how he uses Twitter, humor, and content marketing to grow.
Cool Stuff Mentioned in the Show
Follow BoredElonMusk on Twitter
Check out Bored’s business, called bored box
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