

Leaders & Legacies
Craig Andrews
The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Episodes
Mentioned books

May 28, 2024 • 44min
107 - When Crisis Brings Clarity - Hard Lessons in Leadership with Sugey Piedra
Sugey Piedra delves into the challenges and triumphs of leadership within the realm of business and personal development. Sugey, co-founder of a wealth management firm, shares her profound journey from tax preparer to visionary entrepreneur. She emphasizes the often-overlooked human element in financial management, advocating for a more personal approach to client relationships and financial planning.Sugey’s story is a testament to resilience, highlighting how personal setbacks, including a difficult divorce and the subsequent loss of her ex-husband, reshaped her approach to business and life. She discusses the importance of delegation, revealing how stepping back allowed her team to thrive and her business to flourish without her constant oversight. This shift not only led to improved operations but also enhanced her own well-being and the quality of her interactions with her children and clients.Listeners will gain valuable insights on balancing professional rigor with personal health, understanding the strategic benefits of tax planning, and harnessing the power of effective communication within their teams.Want to learn more about Sugey's work? Check out their website at https://www.prominencebusiness.com/.Connect with Sugey on LinkedIn at https://www.linkedin.com/in/sugey-piedra-ea-39aba911a.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

May 27, 2024 • 43min
106 - Transforming Healthcare - Justin Leader's Crusade for Transparency and Affordability
Healthcare reform champion, Justin Leader, is the founder of Benefits DNA. Leader, known for his relentless pursuit of transparency and equity in healthcare, shares his personal drive stemming from his Aunt Gwen's tragic healthcare journey. Despite facing America's healthcare challenges firsthand, including high deductibles and inaccessible treatments, Leader is on a mission to overhaul the system—one plan at a time. His approach focuses on compliance oversight, cost mitigation strategies, and advocating for patients' rights, aiming to dismantle the misaligned incentives plaguing the industry.Justin's work is more than just business; it's a passion fueled by stories of injustice and a desire for reform. He underscores the necessity of understanding healthcare rights, advocating for legislative transparency, and educating both providers and recipients on navigating the complex system. The podcast illuminates the dark corners of the healthcare system, revealing a landscape rife with overcharging, lack of accountability, and a dire need for change. Leader's commitment to reform is evident in his fight against systemic inertia, advocating for patient-centric approaches that prioritize health over profit.Want to learn more about Justin Leader's work? Check out their website at https://www.benefitsdna.com/.Connect with Justin Leader on LinkedIn at https://www.linkedin.com/in/justindonaldleader/.Think you'd be a great guest on the show? Apply at Podcast Guest Application.Want to learn more about Craig Andrew's work at allies4me? Check out his website at allies4me.

May 23, 2024 • 33min
105 - The Power of the Human & Humble Touch - Lessons in Leadership with Tommy Ogden
Tommy Ogden is a co-founder and agility and analytics lead at Activera Consulting. Tommy shares his journey from a financial analyst with a side hustle to a leadership role in a boutique management consulting firm focused on the future of energy. His diverse experiences, including an unforgettable weekend chauffeuring international soccer stars, underscore the humility and team spirit at the core of effective leadership.Tommy emphasizes the importance of humility, teamwork, and adapting to roles as needed, drawing parallels between his sports background and professional endeavors. He discusses the transition from a small firm to being acquired by Accenture, highlighting the value of personal fulfillment over comfort and the known. Ogden's approach to consulting—maximizing credibility, reliability, and intimacy while minimizing self-orientation—serves as a model for fostering trusted partnerships and achieving successful outcomes.Want to learn more about Tommy's work? Check out their website at https://www.activeraconsulting.com.Connect with Tommy on LinkedIn at https://linkedin.com/in/tommyogden.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

May 21, 2024 • 30min
104 - From Early Adoption to COVID Adaptation - The Remote Work Revolution with Marilyn Jenkins
In this episode of the Leaders and Legacies podcast, host Craig Andrews dives into the world of remote work and leadership with Marilyn Jenkins, a seasoned veteran in digital marketing. Jenkins shares her journey of adopting remote work in 1997, highlighting the challenges and triumphs of leading from afar before it became a global norm. The conversation covers the evolution of technology from DOS-based machines to the connectivity we take for granted today, emphasizing the role of discipline, organization, and effective time management in remote work success.Jenkins offers valuable insights on team management, advocating for hiring based on personality over mere experience and emphasizing the importance of empowerment and accountability. She also delves into the intricacies of marketing for lawyers, revealing strategies for paid advertising, SEO optimization, and leveraging Google Business Profiles to enhance online presence.The podcast wraps up with Jenkins providing actionable advice for businesses to adapt and thrive in the digital landscape, underscoring the timeless principles of leadership that apply across evolving mediums.Want to learn more about Marilyn's work? Check out their website at https://maximizeyourgbp.com.Connect with Marilyn on LinkedIn at https://www.linkedin.com/in/marilynjenkins/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

May 20, 2024 • 40min
103 - The King of Clarity - How Steve Woodruff is Redefining Leadership Messaging
Steve Woodruff, affectionately known as the "King of Clarity." Woodruff, with his extensive experience in clear communications and branding, shares invaluable insights on the essence of impactful leadership through precision in messaging. His approach, centered around the Clarity Fuel formula, emphasizes the critical role of concise and memorable communication in the success of leaders and their organizations.Through real-life examples and personal anecdotes, Woodruff demonstrates how leaders can elevate their influence and legacy by honing their message to cut through the clutter, ensuring their vision is clearly understood and embraced by all. This episode is a treasure trove for anyone looking to amplify their leadership impact through the power of clarity.Want to learn more about Steve's work? Check out their website at https://www.stevewoodruff.com.Connect with Steve on LinkedIn at https://www.linkedin.com/in/swoodruff/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

May 16, 2024 • 39min
102 - From Near-Fatal Accident to Entrepreneurial Success - The Matthew Sanjari Story
Matthew Sanjari, the founder of Prime Consulting, shares his harrowing journey from a life-threatening car accident to becoming a serial entrepreneur. The accident left him battling chronic pain, depression, and disability, pushing him to redefine his life and career. This transformative experience fueled Sanjari's passion for helping organizations navigate growth and systemic challenges through Prime Consulting. He emphasizes the importance of building resilient systems that allow businesses to thrive independently of their founders.Sanjari's approach to leadership is deeply human-centric, prioritizing empowerment and delegation within teams to foster innovation and efficiency. By integrating AI and automation strategically, he showcases how modern entrepreneurs can scale their impact while maintaining personal well-being. His story is a testament to the power of resilience and the pivotal role of leadership in overcoming adversity.Want to learn more about Matthew Sanjari's work? Check out their website at https://consultingbyprime.com.Connect with Matthew Sanjari on LinkedIn at https://www.linkedin.com/in/matthew-sanjari/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

May 15, 2024 • 32min
101 - Leading by Letting Go - Atiba de Souza's Blueprint for Team Autonomy
Atiba de Souza is a renowned Super Connector and video content Superman. Atiba shares his revolutionary approach to leadership, emphasizing the importance of relationships and networking as the foundation of successful business ventures. His unique method, the CASE method, is highlighted as a game-changer for scaling teams and transforming leadership from an art to a science.Atiba recounts a pivotal moment when, after a conference, he returned to find his team stalled, awaiting his direction. This experience ignited a transformative journey, culminating in the development of the CASE method, a tool designed to empower leaders to delegate effectively, ensuring continuous growth and scalability. Through a detailed breakdown of the CASE method, Atiba illustrates how leaders can replicate their skills within their teams, fostering independence and efficiency.Craig Andrews and Atiba de Souza's conversation is not just about overcoming leadership challenges; it's a testament to the power of introspection, adaptability, and the relentless pursuit of growth, both personal and professional.Want to learn more about Atiba de Souza's work? Check out their website at https://clientattractionpros.com/.Connect with Atiba de Souza on LinkedIn at https://www.linkedin.com/in/atibadesouza/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

May 14, 2024 • 44min
100 - From Doubt to Dominance - How Kris Kelso Transforms Leadership Anxiety into Strength
Kris Kelso is a thought leader in the realms of entrepreneurship and leadership development. Kelso, author of the transformative book "Overcoming the Imposter: Silence Your Inner Critic and Lead with Confidence," dives deep into the heart of impostor syndrome—a phenomenon that silently afflicts countless leaders, making them doubt their achievements and fear being exposed as frauds. Through personal anecdotes and years of mentoring others, Kelso reveals how this syndrome is not a barrier but a common thread among high achievers.Kris stresses the importance of embracing vulnerability and reframing failure as a fundamental part of the learning process, rather than evidence of inadequacy. Kelso's insights into developing what he calls 'humble confidence'—the ability to admit what you don't know and trust in your capacity to learn—resonate profoundly with listeners. This conversation not only demystifies the feelings of fraudulence that many leaders face but also provides practical advice on leveraging these challenges to foster genuine growth and confidence in leadership roles. Kelso's book serves as both a guide and a companion for those looking to navigate the complexities of leadership with authenticity and resilience.Want to learn more about Kris Kelso's work? Check out his website at https://www.kriskelso.com/.Connect with Kris Kelso on LinkedIn at LinkedIn.com/in/kris-kelso/Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

May 9, 2024 • 44min
99 - Narrowly Escaping Death and the Importance of Micro Moments with Christian Espinosa
Cybersecurity expert Christian Espinosa shares his transformative journey from narrowly surviving health crises to redefining leadership in the tech industry. Hosted by Craig Andrews, the conversation delves into how Espinosa's brush with death twice not only heightened his appreciation for life but also reshaped his approach to leading teams and building businesses in the cybersecurity field.Espinosa's narrative weaves through the challenges and realizations that prompted him to prioritize emotional intelligence alongside technical skills within his leadership style. By intertwining tales of personal adversity with professional triumphs, he highlights the crucial role empathy and connection play in fostering effective teams and client relationships. His venture into securing medical devices is particularly poignant, stemming from his own experiences within the healthcare system, showcasing a deep commitment to leveraging his expertise for societal benefit.Through his story, Espinosa advocates for a leadership paradigm that values emotional depth and human connection as much as technical prowess. His journey embodies the profound impact that personal growth can have on professional excellence, offering valuable lessons on resilience, empathy, and the significance of life's micro-moments. The episode is a compelling reminder of the transformative power of integrating emotional intelligence into the fabric of leadership, especially in fields driven by innovation and technical skill.Want to learn more about Christian's work? Check out their website at https://bluegoatcyber.com. Connect with Christian on LinkedIn at https://www.linkedin.com/in/christianespinosa/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/. Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

May 7, 2024 • 35min
98 - From Recession to Resilience - Leading Growth During Turbulent Times with Van Carlson
Van Carlson is a seasoned expert in risk management, delves into the essence of effective leadership through the lens of his extensive experience. With over 24 years in the field, Carlson's journey from navigating the 2008 financial crisis to tapping into the power of 831(b) tax-deferred plans. He offers invaluable lessons on resilience and strategic foresight. Carlson articulates the critical role of adaptive leadership in times of economic uncertainty, illustrating how a well-structured risk management plan can serve as a cornerstone for sustainable business growth. Carlson's insights shed light on the symbiotic relationship between leadership and risk management, where making informed, bold decisions can transform potential vulnerabilities into strengths. His narrative reinforces the idea that proactive leadership, characterized by anticipation, innovation, and a commitment to learning, is crucial in steering organizations toward long-term prosperity and stability.Want to learn more about Van Carlson's work? Check out his website at https://www.831b.com/.Connect with Van Carlson on LinkedIn at https://www.linkedin.com/in/vancarlson/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.


