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Eli Rubel
Business wisdom from agency founders who've cracked the code on profit and lifestyle.
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Apr 24, 2020 • 32min
Hiten Shah cracks the code to 37 Signals Growth Playbook
Outline of this EpisodeContent marketing - Hiten talks about the potential customer journey whether it's decisions around purchase or landscape of the product.WebTraffic - FYI focuses on content that is specifically aligned with the audience.The Audience - Hiten shares his experience on the selection and understanding of your audience.Market research - FYI focuses on understanding the customer experience and sentiment analysis.Channels - Hiten describes managing them and scoring channels.Blog content - Hiten shares the importance of creating the structure and time needed to be put in before seeing results.Hiten's InspirationsJoel Gascoigne (Buffer)Nathan Barry (Convertkit)Matthew KobachEric Yuan (Zoom)Jason Fried & David Heinemeier Hansson (Basecamp, previously 37Signals)Connect with HitenLinkedInTwitterFacebook
