Hiten Shah cracks the code to 37 Signals Growth Playbook

Content marketing - Hiten talks about the potential customer journey whether it's decisions around purchase or landscape of the product.

WebTraffic - FYI focuses on content that is specifically aligned with the audience.

The Audience - Hiten shares his experience on the selection and understanding of your audience.

Market research - FYI focuses on understanding the customer experience and sentiment analysis.

Channels - Hiten describes managing them and scoring channels.

Blog content - Hiten shares the importance of creating the structure and time needed to be put in before seeing results.