Demand Efficiency

Episode Outline[01:36] Naman’s background[04:53] Interesting use cases of Zeplin[07:11] Communicating Zeplin’s value[10:57] Building early revenue teams[15:54] Some unexpected challenges[18:16] Naman’s influential people[23:48] What does Naman do for fun?Naman’s InspirationsYamini RanganSara VarniConnect with NamanLinkedInTwitterWebsite

Episode Outline[01:21] Rich’s background[03:35] Lessons and strategies[05:34] Approaching conversations and measuring success[08:54] Grain[11:44] Testing and hiring[12:46] Interesting and new things that Rich wants to tinker with[16:53] Know your fundamentals[21:21] Rich’s influential peopleRich’s InspirationsJeff WissZack UrlockerRich’s brothersConnect with RichLinkedInWebsite

Episode Outline[01:09] G’s background[01:36] Mashup between Economic Market Dynamics and low-cost CAC strategies[07:00] G’s favorite examples of growth hacking[14:26] What questions should listeners ask themselves?[15:36] How does G stay sharp?[20:42] G’s influential peopleG’s InspirationsBrian BalfourAndrew ChenDarius ContractorElena VernaResourcesKeyBanc Capital SaaS Performance Survey (PDF)Connect with GLinkedInTwitterWebsite

Episode Outline[01:42] The shift from single-market to multi-market[04:36] The Miley moment[10:50] Setting a brand vision well into the future[13:10] What keeps Shane up at night?[17:20] Shane’s inspiring people[18:59] How does Shane stay balanced?Shane’s InspirationsMark Watts JonesKaren PeacockScott GifisSuresh KhannaConnect with ShaneLinkedInWebsite

Episode Outline[01:26] Getting back to the new normal[05:33] Amy’s advice to her younger self[13:19] Shifting perspectives[16:00] How does Amy stay fresh?[20:43] Amy’s influential peopleAmy’s InspirationsJen TritzEric LeeTim ConnorsConnect with AmyLinkedInWebsite

Podcast SummaryIn this conversation with Paramita Bhattacharya, CMO of Blurb, she talks about her career roles at various organisations, being named one of the Top 40 Women Leaders in SaaS, and how she keeps herself sane outside of her work. Hear about how she prioritizes team building, how her background affects her work, and get her advice to her younger self.Episode Outline[00:29] One of the Top 50 Women Leaders in SaaS[02:27] Shifting to a smaller organization[07:28] Building her team[09:11] How does her background in B2B, B2C, and eCommerce affect her work?[11:42] Paramita’s advice to her younger self[13:59] How does Paramita stay sane?Connect with ParamitaLinkedInWebsite

Episode Outline[01:26] Getting into category creation[02:50] The Uberflip timeline[05:22] Content marketing in 2012[10:10] Other category names in the running[13:23] The early list of must-have next steps[16:26] The Uberflip Experience[20:28] Looking to the future[24:19] Inspiring peopleRandy’s InspirationsPeter CreshaMark McCloudJay BaerAnn HandleyConnect with RandyLinkedInTwitterUberflipWebsite

Episode Outline[01:50] Product marketing[04:33] Avoiding the product marketing pitfall[10:10] The quality of product marketing for trial-led sales assist companies[13:27] Sam’s advice for young companies[16:32] How does Sam maintain a life balance?[20:09] Inspiring peopleSam’s InspirationsPeople who are designing the life they love.Connect with SamLinkedInTwitter

Episode Outline[01:04] Seema’s story[07:30] Developer marketing[13:18] Seema’s tool box of strategies[16:18] Unpacking DE&I[20:29] Seema’s advice[22:17] How does Seema find her balance?  Connect with SeemaLinkedInTwitterWebsite

Episode Outline[01:25] Managing expectations[03:09] Hopin’s numbers[07:41] Capturing the opportunity[11:31] The challenges of fast, effective growth[14:07] Where is the market going?[18:10] Anthony’s health[22:08] How does Anthony unwind?[25:28] Inspiring people Anthony’s InspirationsNick Mehta Connect with AnthonyLinkedInTwitterWebsite