Craft Beer Professionals

Several times a year, Rick Horton is asked to speak to local university students. The first time he spoke, he didn't quite know what to speak about. As he was asked back and became more comfortable, Rick learned that it was his story that inspired the students. He has been an entrepreneur his entire life and sharing this journey is important for Rick, and also valuable to future leaders. Join us for a conversation where Rick shares his story and discusses what it takes to be an entrepreneur. Rick Horton is the founder and owner of The Outlaw Brewing Company. After spending most of his adult life in sales and marketing, he took on the adventure of building a brewery. He has been an entrepreneur since he was young and it all began with a paper route. He started with a 1 barrel system in his backyard and now manages a 10bbl brew house, AirBNBs on-site, a food truck, and a mobile canning business. Join us in-person for CBP Connects | Half workshop, half networking Charleston, SC | December 4-6, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-charleston-presented-by-arryved-pos-december-4-6-2023-tickets-496439653367?aff=oddtdtcreator&fbclid=IwAR1JlVJ_afZmQkdcgEt_yMvpXFHLY7YntuQjWfeoSHn-SWPqIWTTb8HGyUI

We live in a 30-second world, and with nearly 10000 breweries in operation, it can be challenging to stand out from the crowd. In this conversation, we will dive into the role photography can play in differentiating your brand, and ultimately leading to more guests in your taproom and more customers buying your product off the shelves. Following this session, you will walk way inspired to up your photo game and possess new, and quick to implement, strategies to see the value from investing in photography. This conversation features: Bryant Vander Weerd (Full Pour Media) Mike Semenec (DSSOLVR) Simon McConico (Vennture Brew Co) Warren Bondi (Beer Marketeers) Join us in-person for CBP Connects | Half workshop, half networking Charleston, SC | December 4-6, 2023 Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

If Facebook and Instagram disappeared tomorrow, would your entire marketing strategy go up in smoke? Social media is critical to any marketing plan nowadays but another avenue that should not be ignored is email marketing. Think about it - you're in full control of that contact list and it's full of interested customers. It's no wonder email marketing boasts an impressive 40:1 average ROI. This seminar will cover the "why's" and "how's" of email marketing. We'll have valuable tips for everyone, whether you're interested in getting started or looking for ways to grow your email list even more. Bryant is the Founder and Creative Director of Full Pour Media, an award-winning creative agency focused exclusively on the craft beverage industry. They work with breweries and suppliers in every aspect of their marketing, from high-level strategy to branding to graphic design and daily social media management. Bryant has won three Emmy awards for his work and Full Pour has won 6 Craft Beer Marketing Awards for their work in marketing and video storytelling.You've Got Mail: Building Loyal Customers through Email

Our 2023 Employee Satisfaction Report shows that 40% of craft beer industry professionals do not believe they were properly trained for their role. However, 90% of respondents want to continue learning and growing at their brewery. In this session, we will speak with Sasha Zalob, a Board Certified Behavior Analyst, on how to improve staff performance and the importance of positive reinforcement. Sasha will share strategies on how to provide critical feedback, how to diagnose performance issues, and discuss the impact improving staff performance can have on your entire operation. Sasha Desmarais Zalob is a Board Certified Behavior Analyst (BCBA) with over 15 years of experience in the field of Applied Behavior Analysis (ABA). He has worked with a wide variety of children and adults, specializing in the treatment of autism and other developmental disorders. Sasha also has gained experience in Organizational Behavior Management (OBM), the behavior analytic approach to improving employee performance within a business context. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097?aff=oddtdtcreator

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people. Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Rated a near 10/10 by 2022 attendees and awarded Best Craft Beer Industry Event by the Craft Beer Marketing Awards, CBP Connects needs to be on your schedule for this June 19-21 in Milwaukee, WI. To get you even more excited for our workshop, join us for a conversation with upcoming presenters to discuss the value of intimate industry events, the ROI of networking, and the skills for success they believe are most important in the current state of craft beer. This conversation features: Brian Winkeler (Robot House) Chris Overlay (Get Hoptimized) Maria Pearman (GHJ Advisors) Meg Ellis (Texas Craft Brewers Guild) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now: https://CBPconnects-milwaukee.eventbrite.com

In his book, The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to sometimes fear, distrust, and even hate strangers, people and societies that have learned to connect with strangers benefit immensely. In this conversation, we will speak with Joe about the importance of strangers, relationships, and how you can build a community at your brewery. Joe Keohane is the author of The Power of Strangers: The Benefits of Connecting in a Suspicious World--which was somehow called "possibly life-changing" by both Kirkus Reviews and bestselling author Kurt Andersen. He's also the coauthor of The Lemon, one of the most anticipated novels of 2023, which prompted Bob Odenkirk to comment, "I loved it." Keohane is a veteran journalist who has worked as an editor at Medium, Esquire, Entrepreneur, and Hemispheres. His writing—on everything from politics, to travel, to social science, business, and technology—has appeared in New York magazine, The Boston Globe, The New Yorker, Wired, Boston magazine, and The New Republic. He is currently at work adapting The Lemon for television, and lives in New York with his family. Read the book: https://bookshop.org/p/books/the-power-of-strangers-the-benefits-of-connecting-in-a-suspicious-world-joe-keohane/14412974?ean=9781984855794 Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097

Kids in breweries? How have we never had a panel conversation on best practices to keep the children at bay? Inspired by the below quote from a recent email I received, this session will discuss strategies to maintain a family-friendly and properly behaved environment. "I'd love some ideas and advice on how to handle new age parents that want to free range their children while drinking in our taproom." We will dive into strategies for success, lessons learned, and how to maximize the experience for everyone in your taproom. This conversation features: Abby Malcolm (Zambaldi Beer) Casey LeFever (4 Noses Brewing) Danny Sample (Siluria Brewing) Jen Bock (Bock Family Brewing) Jeremy Flounder Lees (Flounder Brewing) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097

You don't want to miss CBP Connects Milwaukee presented by Arryved POS this June 19-21. This is your opportunity to connect face-to-face with your fellow Craft Beer Professionals and leave with actionable strategies to see greater success. This is a not to miss intimate experience that includes 12 sessions, 3 nightly receptions, a trade show, and more. Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097

Based in Williamsburg, the Virginia Beer Company was started by two William and Mary alumni who wanted to create a force for good in the form of a brewery. Their company slogan is 'Beer - People - Purpose' and they actively work with dozens of nonprofits and support charities that are close to their team and communities. They recently finished a rebrand that was over a year in the making, and includes the addition of a new flagship beer. The rebrand comes not too long after officially expanding distribution to touch every part of the state of Virginia. They truly want to be known as Virginia's craft brewery. In this session, we will be joined by co-founders Chris Smith and Robby Wiley to discuss their evolution, need for constant innovation, and future. Chris and Robby met while attending The College of William & Mary in Williamsburg, Virginia. After several years of post-graduation corporate drudgery they took fate into their own hands by returning to their college roots and co-founding The Virginia Beer Company. Over the past seven years the brewery has become a mainstay across Virginia through steadfast dedication to their three core tenets: Beer • People • Purpose. Robby oversees sales and marketing efforts, taproom operations, and community partnerships, while Chris handles operations, finance and accounting, and export sales. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097 [Stay up to date with CBP] https://lp.constantcontactpages.com/su/kgRIXUf/cbp