

Press This WordPress Community Podcast
WMR.FM
Dive into the heart of WordPress with “Press This,” a podcast that delivers valuable insights and actionable tips for navigating the ever-evolving world of WordPress. Join host Brian Gardner, WordPress Advocate at WP Engine, as he explores various topics with community members, from the block editor to building a WordPress business.
Episodes
Mentioned books

Mar 12, 2019 • 32min
Create traffic from traffic. Optimizing content discovery on the sites you build with Bibblio's Mads Holmen
"If you're looking for more ways to make visitors stickier for your own or your client's sites, don't miss this episode of PressThis. We interview Bibblio's Mads Holmen about strategies you can use to make the content you already have more attractive to the visitors you also already have. The cheapest visitor to get is the one that's already there!Mads shares his thoughts on optimizing your content funnels, how recommendation and personalization plays a key role, the most successful approaches to content discovery, and what the future holds for site creators to create stickier and more joyful content experiences. If you're out of ideas on how to increase pageviews, loyalty, leads, sales or any other value metric relative to you or your customers' on-site content strategy, don't miss this episode of PressThis. Listen now!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 12, 2019 • 32min
Create traffic from traffic. Optimizing content discovery on the sites you build with Biblio's Mads Holmen
If you're looking for more ways to make visitors stickier for your own or your client's sites, don't miss this episode of PressThis. We interview Bibblio's Mads Holmen about strategies you can use make the content you already have more attractive to the visitors you also already have. The cheapest visitor to get is the one that's already there!Mads shares his thoughts on optimizing your content funnels, how recommendation and personalization plays a key role, the most successful approaches to content discovery, and what the future holds for site creators to create stickier and more joyful content experiences. If you're out of ideas on how to increase pageviews, loyalty, leads, sales or any other value metric relative to your or your customers' on-site content strategy, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 5, 2019 • 33min
Using compelling tutorial videos to help customers AND drive growth with WP101's Shawn Hesketh
Are you or your customers interested in using video content to help customers and visitors get the most out of your website or products? Coming up with an effective video learning solution can be super tricky, but if you dial in on the right approach you might make a meaningful impact to your or your clients' businesses.Join us for this episode of PressThis as we interview Shawn Hesketh of WP101 about his philosophy around creating video learning strategy that not only helps to reduce support load and delight customers, but also as an engine of growth.If you or your team is spending all of your time answering questions, and you'd like to learn clever techniques for turning your learning content into an engine of growth, don't miss this episode of PressThis!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 5, 2019 • 33min
Using compelling tutorial videos to help customers AND drive growth with WP101's Shawn Hesketh
Are you or your customers interested in using video content to help customers and visitors get the most out of your website or products? Coming up with an effective video learning solution can be super tricky, but if you dial in on the right approach you might make a meaningful impact to your or your clients' businesses.Join us for this episode of PressThis as we interview Shawn Hesketh of WP101 about his philosophy around creating video learning strategy that not only helps to reduce support load and delight customers, but also as an engine of growth.If you or your team is spending all of your time answering questions, and you'd like to learn clever techniques for turning your learning content into an engine of growth, don't miss this episode of PressThis!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 26, 2019 • 33min
Conversions: The Biggest Thing Content Marketers Forget About with Conversion Scientist Brian Massey
In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to this episode of PressThis to supercharge your content strategy to actually drive growth for your brand or customers.https://conversionsciences.com/lead-generation-solutions/Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 26, 2019 • 33min
Conversions: The Biggest Thing Content Marketers Forget About with Conversion Scientist Brian Massey
In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to this episode of PressThis to supercharge your content strategy to actually drive growth for your brand or customers.https://conversionsciences.com/lead-generation-solutions/Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 19, 2019 • 28min
Practically Perfect Personalization with 10up's Phil Crumm
For those of us looking for an edge when optimizing digital experiences for growth, personalization is an attractive strategy. Who doesn't want a website or mobile experience that recognizes an individual and serves them the best content and tools that are specific to that person's needs? It all sounds incredible, but the cost to create and maintain personalized experiences can be quite high. Is personalization worth the trouble?In this episode of PressThis, we interview 10up's Phil Crumm about the evolution of personalization, how brands use personalization today, the business case for personalization (when it does / doesn't make sense), and how personalization will evolve in the future. You'll learn keen insights into the strategies you can use to delight customers and optimize for growth.In the end, each brand must choose if personalization is the right strategy, but we hope you'll get a little help in finding your direction on your personalization strategy on this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 19, 2019 • 28min
Practically Perfect Personalization with 10up's Phil Crumm
For those of us looking for an edge when optimizing digital experiences for growth, personalization is an attractive strategy. Who doesn't want a website or mobile experience that recognizes an individual and serves them the best content and tools that are specific to that person's needs? It all sounds incredible, but the cost to create and maintain personalized experiences can be quite high. Is personalization worth the trouble?In this episode of PressThis, we interview 10up's Phil Crumm about the evolution of personalization, how brands use personalization today, the business case for personalization (when it does / doesn't make sense), and how personalization will evolve in the future. You'll learn keen insights into the strategies you can use to delight customers and optimize for growth.In the end, each brand must choose if personalization is the right strategy, but we hope you'll get a little help in finding your direction on your personalization strategy on this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 11, 2019 • 41min
"Making WordPress Faster with WebPageTest.org Founder Patrick Meenan of Cloudflare "
Page speed is a big deal. Every second of load time is an excruciating eternity of pain for your site's visitors which slowly bleeds revenue out of your funnel and away from your bottom line. In one study from 2016 Google reported that the average U.S. retail mobile site loaded in 6.9 seconds, but, according to their then most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. Ouch!Site owners are painfully aware that slow load times cause high bounce rates and thus creating site visitors who aren't buying, aren't clicking on ads, and aren't becoming advocates for your brand or the brands you serve as an agency or freelancer. Page speed has a direct impact to your ability to grow!In this episode of PressThis, we interview the world-renowned Patrick Meenan of Cloudflare and founder of the uber-popular WebPageTest.org about what you can do to help make your WordPress sites faster and more profitable. As part of his new role at Cloudflare, Patrick has been working on technologies that help make WordPress faster including a newly released plugin called Cloudflare Page Cache.We're super excited to have Patrick back on PressThis to help explore how you can improve your page load times and drive even more value from the experiences you create. Don't miss this opportunity to drive more value from the traffic you already have. Listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 11, 2019 • 41min
"Making WordPress Faster with WebPageTest.org Founder Patrick Meenan of Cloudflare "
Page speed is a big deal. Every second of load time is an excruciating eternity of pain for your site's visitors which slowly bleeds revenue out of your funnel and away from your bottom line. In one study from 2016 Google reported that the average U.S. retail mobile site loaded in 6.9 seconds, but, according to their then most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. Ouch!Site owners are painfully aware that slow load times cause high bounce rates and thus creating site visitors who aren't buying, aren't clicking on ads, and aren't becoming advocates for your brand or the brands you serve as an agency or freelancer. Page speed has a direct impact to your ability to grow!In this episode of PressThis, we interview the world-renowned Patrick Meenan of Cloudflare and founder of the uber-popular WebPageTest.org about what you can do to help make your WordPress sites faster and more profitable. As part of his new role at Cloudflare, Patrick has been working on technologies that help make WordPress faster including a newly released plugin called Cloudflare Page Cache.We're super excited to have Patrick back on PressThis to help explore how you can improve your page load times and drive even more value from the experiences you create. Don't miss this opportunity to drive more value from the traffic you already have. Listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


