Press This WordPress Community Podcast

If you've been paying attention recently you may have noticed an astounding number of plugin and theme companies being acquired. This is creating a great consolidation of WordPress tools and is having both positive and negative effects for small themes & plugin authors.In this episode of PressThis, we interview Brandon Ernst of Brand on Fire and Gaucho Plugins about his thoughts on what has happened recently around plugin & theme acquisitions, the effect this has had on WordPress software authors, and what smaller plugin & theme authors can do to compete.If you're selling plugins & themes or just interested in understanding how the WordPress product ecosystem is evolving as it scales, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

As you may have heard, Google will be using a scoring system for website quality called "Core Web Vitals" as a ranking factor for organic search results. You may be wondering though, how do I get a better score and what actually matters when it comes to optimizing my website and performance.In this episode of PressThis, we interview Adam Humphreys of Making 8 about his thoughts on the role of Core Web Vitals in SEO, how to interpret your CWV scores, and why your website's true performance is the best measure of your success.If you're scratching your head around Core Web Vitals optimization and WordPress, don't miss this episode of PressThis. Listen now!Want a sneak peek? Check out some of Adam's favorite speed optimization approaches...WordPress Optimization Plugins:- WP Rocket is amazing at compressing down sites- Imagify made by the WP Rocket team converts those heavy images into Webp or alternatively Shortpixel- Asset Cleanup Pro (comprehensive WordPress tool that removes unused code from pages that are also recommended by WP RocketWordPress Host with a CDN:Focus on fully managed WordPress with excellent service that updates plugins and is pushing cutting-edge technology. WP Engine over the years has really stood up to that.A light theme and generally speaking a flattened site without sliders. UX shows sliders are a no-go and not recommended.Measure!Google Site Kit plugin with GA4 Google Analytics 4 tied in and Google Search Console integrated into Google Analytics. CallRail to measure the number of calls.Important to remember the top 100 sites often don’t show changes indexed for up to 90 days so don’t expect immediate results in search rankings once all Google updates are rolled out. The benefits immediately show for clients and those with 2.5 second load time or less on mobile will be rewarded the most in tie-breaker situations.Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Do you struggle with finding reliable and approachable methods for testing your WordPress sites for accessibility (e.g. WCAG 2.1 AA, Section 508, etc.)?In this episode of PressThis we interview Amber Hinds of the WordPress plugin Accessibility Checker by Equalize Digital about her thoughts on why building accessible WordPress sites are important, how to test your sites for accessibility, and what to do about the results you find with your tests.Making accessible sites isn't just a cool thing to do for differently-abled people, but it's also a way to GROW by making your site more attractive to a bigger audience.If you've been fumbling with how to test and optimize your sites for accessibility, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Do you have a WordPress plugin you're trying to promote or are you considering building a plugin? Creating a WordPress product can be a great way to start a business, grow an existing business, or as an extra revenue source for agencies and freelancers. But how do you successfully market a plugin in the WordPress ecosystem?In this episode of PressThis, we interview Bridget Willard author of the book "How to Market Your Plugin" and owner of howomarketyourplugin.com about her thoughts around the most effective strategies for marketing WordPress plugins. Bridget discusses the different models for monetizing plugins, how to get downloads & active installs, and how you can generally grow the community of website owners leveraging your technology within their site.Don't miss this opportunity for a deep dive into the strategies for expanding your WordPress plugin business. Listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Are you looking for unique ways to create value for your site's visitors while driving success in your business? Leveraging artificial intelligence is one way to achieve this, but what makes sense in terms of AI on WordPress sites, and what solutions are available that don't require you to become a data scientist?In this episode of PressThis, we interview David Lockie of Angry Creative about the use of AI in the WordPress context. David shares his thoughts around the principles of AI, how AI can be used in the web context, and what tools are available that help site creators integrate machine learning capabilities into their revenue funnels.If you're looking for creative ways to grow or a new offering to provide to your agency clients, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Content can play a powerful role in your SEO and social strategies, but a funny thing can happen when you create really compelling content. You might just create a community of folks who love what you have to say!... Oops. Now what?!In this episode of PressThis, Bob Dunn of Do The Woo shares his journey taking his vast array of current & ongoing content around WooCommerce to create an engaged and growing digital community for WooCommerce developers. Also known as BobWP, Bob is a fixture in the Woo community and has a very informed perspective on both content and community strategies.If you're ready to learn how to turn your valuable content into an even more valuable and engaged community, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you're working to integrate a Customer Relationship Management (CRM) platform like Salesforce, Active Campaign, or Keep with WordPress, it's important to know that driving massive success in your funnels is so much more than simply embedding contact forms or simple CRM functionality within your WordPress sites. In order to really turn your CMS+CRM combo into a material revenue-driving engine, you need to think about how these tools can work together as one.In this episode of PressThis, we interview Anthony Cassara of True Productions about his thoughts on how common CMS+CRM strategies often miss the mark, strategies you can use to optimize your CMS+CRM combo to operate as one funnel, and his favorite approaches with WordPress to build massively successful sales funnels.If your go-to trick for integrating WordPress and CRMs is to embed a contact form, it's time to up your game and your site's ability to generate revenue. Listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

"Are you turning away projects or otherwise missing revenue opportunities in your agency business because you find scaling-up incredibly challenging? Don't worry. You're not alone! According to WordStream's recent State of the Agency report managing time, hiring/training new employees, and being profitable are the three main pain points for agencies looking to scale their operations.In this episode of PressThis, we interview Vince Graziano of Beyond Private Label about the common challenges agencies face when scaling their organization and their revenue. Vince shares his thoughts around expanding the size of projects you take on, exponentially accelerating growth with maintenance plans, hiring in a hurry, and using outsource providers to expand your team, and much more!Now is the time to expand your boutique shop into a massive revenue generating agency powerhouse, don't miss this episode of PressThis. Listen now!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In our April Word Around the Campfire segment host David Vogelpohl and special guests, Anthony Burchell (WP Engine) and Doc Popular (Torque) discuss news around the WordPress ecosystem including updates to WordPress Core, Core Web Vitals and WordPress, and MUCH more.If you don't have time to keep up with everything that's happening in WordPress, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Building and launching new websites for yourself or your clients is an exhilarating experience of discovery and creativity, but once you're made your labor of love how will people find it?!?!In this episode of PressThis, we interview multi-decade seasoned digital marketer Adam Riemer of Adam Riemer Marketing about ideas for generating traffic that converts and drives material growth for new websites. Adam shares his thoughts on multi-channel traffic generation, where to focus your energy first, and what strategies to address long term.If you're looking for creative new ways to drive traffic from zero, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy