

Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books

Jan 14, 2019 • 47min
There’s Gold In Them Thar Podcasts
It’s a bumpy road to building a profitable podcast, but both Andrew and Matt now make consistent moolah talking into your ear holes every week. What were some of the biggest challenges they've faced along the way? What's worked well and what’s still a struggle? Grab your pickaxe, Prospector as we regale you with tales of podcasting gold. Enjoy!

Jan 7, 2019 • 51min
Google The Emotional Robot (The Future of SEO)
Some old-hat SEO strategies are dying away, or at least they aren’t as effective anymore. So what does the future of SEO look like? In this episode, we debate what's becoming more important when creating searchable content and how Google's AI is becoming more discerning and human-like everyday. I, for one, welcome our new SEO overlords. Enjoy!

Dec 17, 2018 • 56min
The Good, The Sad, and The Fugly of 2018
We had a lot of business highs and lows this past year. Looking back, what would we have done differently? What are we proud of? And what shenanigans do we have planned for the new year? Do we both blow up our online businesses to start a crypto mining company? Find out what happened in 2018 and what's in store for 2019. Enjoy!

Dec 10, 2018 • 47min
I'VE MADE A HUGE MISTAKE
Andrew and Matt had businesses that crashed and burned. Why didn't they work and what have they learned? There was drama and fallouts and money unearned. They unpack it all in this episode. Enjoy!

Dec 3, 2018 • 44min
Mark-eting Suckerberg
Facebook. It's changing. It's always changing. So does that mean we need to change how we use it in our businesses? Do we even need to use it at all? Let's discuss. Enjoy!

Nov 26, 2018 • 34min
The Structure Crux
Structuring an online business. That's what we're talking about. Ya know? LLCs, S-corps, C-corps; stuff like that. Pretty straightforward. Enjoy!

Nov 19, 2018 • 35min
Remote Control
Sometimes when you run an online business, you need to work remotely. What's the best gear? How do Matt and Andrew work remotely and still get things done? Enjoy!

Nov 12, 2018 • 1h 10min
A Physical Product with Caleb Wojcik
Caleb Wojcik talks about how he and Pat Flynn from Smart Passive Income are creating and launching a physical product this year. They built a tripod for vloggers called SwitchPod. Enjoy!Go to https://www.calebwojcik.com/switchpod

Nov 5, 2018 • 1h 24min
Howdy Partnership
Andrew and Matt might be entering a legit business partnership...again. Ut oh! What does that mean? Is that stupid? Is that smart? They have an honest conversation about what a new partnership would look like and if it makes sense. Enjoy!

Oct 31, 2018 • 1h 12min
The Podcast Marketing Burst Recap
31 episodes are in the bag! Thanks for following along. Did the podcast grow? Listen and find out. Enjoy!


