Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Feb 4, 2021 • 1h 56min
The Most Important SEO Trends in 2021
Is SEO changing in 2021? We rank the importance of SEO trends. What you need to change on your website, what new tools are available, and the importance of EAT and editorial SEO.
Jan 27, 2021 • 1h 19min
Behind The Scenes: Running a Digital Media Company
Take a behind-the-scenes look at what goes into running a digital media company with three different brands all producing weekly content for traffic.
Jan 20, 2021 • 1h 40min
The Keyword Golden Ratio Challenge with Doug Cunnington
Find the right keywords to rank fast on Google using the Keyword Golden Ratio method of research with Ahrefs. Matt and Doug create a brand new authority niche site and build a massive keyword list using Doug's KGR method.
Jan 13, 2021 • 1h 37min
Digital Housecleaning and New Community Management with Corbett Barr
Would you delete all your online content just to start over and digitally reset? That's what Corbett and others are doing in 2021 and we're gonna talk about it. Plus, what it's like to run an online community/membership.
Jan 11, 2021 • 1h 33min
Easy EMAIL MARKETING Strategies for 2021 with Miles Beckler
We discuss some simple email marketing blueprints to implement in our own businesses in 2021 using ActiveCampaign. 😀 Today's Guest is Miles Beckler: https://www.youtube.com/milesb
Jan 11, 2021 • 1h 51min
Discussing The GOOGLE CORE UPDATE 2020 with Brendan Hufford
We talk about what happened to everyone's website in the December Google Core Update 2020 and how to make your website better going forward. 😀 Today's Guest is Brendan Hufford of SEO For The Rest of Us: https://seofortherestofus.org/
Jan 11, 2021 • 1h 33min
My 2020 Annual Business Review with Sean Ogle
I compile all the data every month into one big journal entry with all the tasks I completed, what went well, what didn't, and what I plan to work on next.
Jan 11, 2021 • 47min
The Money Lab Show is Back! Let me explain...
Every Wednesday at 2 pm EST, I host a show on YouTube called Money Lab LIVE. And now that show will be available as a podcast. So if you want to follow along and get new episodes of Money Lab LIVE, visit YouTube.com/MoneyLab. But now you can listen to them too!
May 25, 2020 • 1h 4min
Long-Term Success with Miles Beckler
Has Matt found his online doppelgänger? Miles Beckler, of digital marketer YouTube fame and Milesbeckler.com, joins the show to talk all things online entrepreneur. Matt and Miles both run niche sites that they've had for years and years. They both run tons of experiments and share what they've learned online. And they both have a super strong hat game (have you seen their YouTube thumbnails?), So how do you stay committed to a businesses over the years without any viral, hockey stick moments? What are the small, boring things that add up to long-term success? And how do you have fun in the long-run? Enjoy!P.S. You can check out Miles at YouTube.com/milesb
May 18, 2020 • 53min
Online Business Experiment Formulas
Matt just ran two business experiments that failed miserably. But they ended up being really valuable learning processes. Matt and Andrew discuss how to run useful, measurable tests in an online business. How do you come up with a legit hypothesis? How do you get meaningful data and results? And how do you move on if you find out it doesn't work? If you've ever wondered if something like Pinterest or starting a podcast would (or wouldn't) work for your business, this episode is for you. Enjoy!P.S. You can binge-read all of Matt's business experiments from the last few years here: Moneylab.co/content
