Business Casual
Matt Giovanisci
Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.
Episodes
Mentioned books
Oct 30, 2024 • 32min
The Center of My Business Needs to Move Here
Currently, the center of my business is my website. But that needs to change. No spoilers. Just listen.
Oct 29, 2024 • 33min
Do I Need More Lead Magnets?
You asked. I researched. And came to this conclusion. Spoiler alert: the answer is yes.
Oct 28, 2024 • 43min
How I Build a Library of Remixable Content
This is my secret weapon to creating an endless stream of video content super fast.
Oct 25, 2024 • 42min
My Updated Business Plan for 2025
I've got big plans for changing my entire business to focus on the customer and not marketing. I'll explain...
Oct 24, 2024 • 25min
What Happens to Podcasting Now?
What is Notebook LM? Should I be worried about it? What will happen to podcasts? Is AI going to take over my grandma? These questions are answered and more (or less).
Oct 23, 2024 • 29min
Should I Make My Website Smaller?
If you're updating your website, should you remove a lot of your content? I know it feels like SEO is dead, but I have another take...
Oct 22, 2024 • 25min
How I Would Improve SEO Content and High-Ticket Offers
This is my step-by-step framework for updating an SEO post in 2025. Plus, my future online education product plan.
Oct 21, 2024 • 24min
My Take on Copywriting For Sales Pages
"Sold!" You'll get the reference if you listen.
Oct 18, 2024 • 43min
A Course Selling Funnel Worth Trying
Hey, Susan! This one's for you. And also for me. Because it got me thinking a lot about how I can improve my own course sales process.
Oct 17, 2024 • 38min
Short Term Thinking Almost Killed My Business
On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.
